UB Paderborn / Katalog / Suche / in CDI

Using clickstream data to enhance business-to-business web site performance

The Journal of business & industrial marketing, 2010-01, Vol.25 (3), p.177-187

2010

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Using trade show information to enhance company success: an empirical investigation

The Journal of business & industrial marketing, 2012-06, Vol.27 (5), p.384-391

2012

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Can artificial neural network models be used to improve the analysis of B2B marketing research data?

The Journal of business & industrial marketing, 2020-03, Vol.35 (3), p.495-507

2020

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The challenges of B2B innovation: using marketing analytics to plan and implement a successful digital catalog adoption

The Journal of business & industrial marketing, 2023-01, Vol.38 (2), p.290-302

2023

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The Impact of Information Level on the Effectiveness of U.S. and Korean Television Commercials

Journal of advertising, 1997-03, Vol.26 (1), p.1-18

1997

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Using online databases for developing prioritized sales leads

The Journal of business & industrial marketing, 2003-08, Vol.18 (4/5), p.388-402

Dale Wilson, R

2003

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THE USE OF AN ONLINE COMMERCIAL DATABASE AS A SOURCE OF COMPETITIVE ADVANTAGE FOR DEVELOPING MARKETING STRATEGIES AND TACTICS

Competitiveness review, 2003-01, Vol.13 (1), p.35-43

Dale Wilson, R.

2003

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Television Programming and Its Influence on Viewers' Perceptions of Commercials: The Role of Program Arousal and Pleasantness

Journal of advertising, 1995-12, Vol.24 (4), p.45-54

1995

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Developing new business strategies in B2B markets by combining CRM concepts and online databases

Competitiveness review, 2006-01, Vol.16 (1), p.38-43

Wilson, R Dale

2006

Volltextzugriff (PDF)

Using Web Traffic Analysis for Customer Acquisition and Retention Programs in Marketing

Services marketing quarterly, 2005-01, Vol.26 (2), p.1-22

Wilson, R. Dale

2005

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Emotional Feelings and Attitude toward the Advertisement: The Roles of Brand Familarity and Repetition

Journal of advertising, 1988-10, Vol.17 (3), p.27-35

1988

Volltextzugriff (PDF)

Segmentation and communication in the industrial marketplace

Journal of business research, 1986-12, Vol.14 (6), p.487-500

Dale Wilson, R.

1986

Volltextzugriff (PDF)

Using clickstream data to enhance businesstobusiness web site performance

The Journal of business & industrial marketing, 2010-02, Vol.25 (3), p.177-187

2010

Volltextzugriff (PDF)

Prenotification and industrial survey responses

Industrial marketing management, 1990-05, Vol.19 (2), p.95-105

1990

Volltextzugriff (PDF)

Developing new business strategies in B2B markets by combining CRM concepts and online databases

Competitiveness review, 2006-03, Vol.16 (1), p.38-43

Dale Wilson, R.

2006

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Evaluating strategy with internal and environmental effects: A response elasticities approach

Journal of business research, 1994-10, Vol.31 (2), p.213-224

1994

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Assessment and Intervention Strategies for Test Anxiety in Aviation Students

Journal of aviation/aerospace education and research, 2009-10, Vol.19 (1), p.9-14

2009

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The Impact of Brand Differentiating Messages on the Effectiveness of Korean Advertising

Journal of international marketing (East Lansing, Mich.), 1994-12, Vol.2 (4), p.31-52

1994

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The Perceived Veracity of PIMS Strategy Principles in Japan: An Empirical Inquiry

Journal of marketing, 1991-01, Vol.55 (1), p.26-41

1991

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How designers and buyers evaluate products

Industrial marketing management, 1989-05, Vol.18 (2), p.81-89

1989

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Comparative Advertising: Some Current Considerations for Managerial Planning and Strategy

Current issues and research in advertising, 1978-03, Vol.1 (1), p.5-22

Wilson, R. Dale

1978

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VFR Flight Into IMC: Reducing the Hazard

Journal of aviation/aerospace education and research, 2003-10, Vol.13 (1), p.29-42

2003

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Research Design: Qualitative and Quantitative Approaches

JMR, Journal of Marketing Research, 1996, Vol.33 (2), p.252-255

Wilson, R. Dale

1996

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The Perceived Veracity of PIMS Strategy Principles in Japan: An Empirical Inquiry

Journal of marketing, 1991-01, Vol.55 (1), p.26

1991

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Segmentation and Communication in the Industrial MarketplaceMarketplace

Journal of business research, 1986-12, Vol.14 (6), p.487

Wilson, R Dale

1986

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Using clickstream data to enhance business-to-business web site performance

Using trade show information to enhance company success: an empirical investigation

Can artificial neural network models be used to improve the analysis of B2B marketing research data?

The challenges of B2B innovation: using marketing analytics to plan and implement a successful digital catalog adoption

The Impact of Information Level on the Effectiveness of U.S. and Korean Television Commercials

Using online databases for developing prioritized sales leads

THE USE OF AN ONLINE COMMERCIAL DATABASE AS A SOURCE OF COMPETITIVE ADVANTAGE FOR DEVELOPING MARKETING STRATEGIES AND TACTICS

Television Programming and Its Influence on Viewers' Perceptions of Commercials: The Role of Program Arousal and Pleasantness

Developing new business strategies in B2B markets by combining CRM concepts and online databases

Using Web Traffic Analysis for Customer Acquisition and Retention Programs in Marketing

Emotional Feelings and Attitude toward the Advertisement: The Roles of Brand Familarity and Repetition

Segmentation and communication in the industrial marketplace

Using clickstream data to enhance businesstobusiness web site performance

Prenotification and industrial survey responses

Developing new business strategies in B2B markets by combining CRM concepts and online databases

Evaluating strategy with internal and environmental effects: A response elasticities approach

Assessment and Intervention Strategies for Test Anxiety in Aviation Students

The Impact of Brand Differentiating Messages on the Effectiveness of Korean Advertising

The Perceived Veracity of PIMS Strategy Principles in Japan: An Empirical Inquiry

How designers and buyers evaluate products

Comparative Advertising: Some Current Considerations for Managerial Planning and Strategy

VFR Flight Into IMC: Reducing the Hazard

Research Design: Qualitative and Quantitative Approaches

The Perceived Veracity of PIMS Strategy Principles in Japan: An Empirical Inquiry

Segmentation and Communication in the Industrial MarketplaceMarketplace

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