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The Impact of Different Touchpoints on Brand Consideration

Journal of retailing, 2015-06, Vol.91 (2), p.235-253

2015

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The Score Is Not the Music: Integrating Experience and Practice Perspectives on Value Co-Creation in Collective Consumption Contexts

Journal of service research : JSR, 2019-05, Vol.22 (2), p.120-138

2019

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How Business Customers Judge Solutions: Solution Quality and Value in Use

Journal of marketing, 2016-05, Vol.80 (3), p.96-120

2016

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Harnessing Difference: A Capability‐Based Framework for Stakeholder Engagement in Environmental Innovation

The Journal of product innovation management, 2018-03, Vol.35 (2), p.254-279

2018

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The role of dynamic capabilities in e-business transformation

European journal of information systems, 2003-12, Vol.12 (4), p.282-296

2003

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Business-nonprofit engagement in sustainability-oriented innovation: What works for whom and why?

Journal of business research, 2020-10, Vol.119, p.87-98

2020

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Non‐financial Shareholder Activism: A Process Model for Influencing Corporate Environmental and Social Performance

International journal of management reviews : IJMR, 2018-04, Vol.20 (2), p.606-626

2018

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SDG commentary: service ecosystems with the planet - weaving the environmental SDGs with human services

The Journal of services marketing, 2024-01, Vol.38 (2), p.227-237

2024

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Pride in my past: Influencing sustainable choices through behavioral recall

Psychology & marketing, 2019-04, Vol.36 (4), p.276-286

2019

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Tracking the Impact of Media on Voter Choice in Real Time: A Bayesian Dynamic Joint Model

Journal of the American Statistical Association, 2018-10, Vol.113 (524), p.1457-1475

2018

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No I won't, but yes we will: Driving sustainability-related donations through social identity effects

Technological forecasting & social change, 2016-10, Vol.111, p.317-326

2016

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How organisations generate and use customer insight

Journal of marketing management, 2015-06, Vol.31 (9-10), p.1158-1179

2015

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The Best I Can Be: How Self‐Accountability Impacts Product Choice in Technology‐Mediated Environments

Psychology & marketing, 2017-05, Vol.34 (5), p.521-537

2017

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Collective engagement: Four thought-shackles and how to escape them

Industrial marketing management, 2019-07, Vol.80, p.24-26

Wilson, Hugh N.

2019

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Customer experience orientation: Conceptual model, propositions, and research directions

Journal of the Academy of Marketing Science, 2024-07

2024

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Engagement logics: How partners for sustainability‐oriented innovation manage differences between organizational logics

The Journal of product innovation management, 2024-07

2024

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Towards rigour in action research: a case study in marketing planning

European journal of marketing, 2004-03, Vol.38 (3/4), p.378-400

Wilson, Hugh N

2004

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Policy for sustainable entrepreneurship: A crowdsourced framework

Journal of cleaner production, 2023-01, Vol.383, p.135234, Article 135234

2023

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Resource integration, value creation and value destruction in collective consumption contexts

Journal of business research, 2019-10, Vol.103, p.173-185

2019

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Trying on a role: Mentoring, improvisation and social learning in luxury retailing

Journal of business research, 2022-05, Vol.144, p.1039-1051

2022

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The challenge of communicating reciprocal value promises: Buyer-seller value proposition disparity in professional services

Industrial marketing management, 2017-07, Vol.64, p.107-121

2017

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Action research in turbulent environments

European journal of marketing, 2004-03, Vol.38 (3/4), p.355-377

2004

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Action research in turbulent environments: An example in e‐commerce prioritisation

European journal of marketing, 2004-03, Vol.38 (3/4), p.355-377

2004

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Why Your Customers' Social Identities Matter: The way consumers see themselves determines their behavior - and you can influence that

Harvard business review, 2015-01, Vol.93 (1,2), p.88

2015

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Enabling Participation in a High-Competence Cultural Community of Practice: Negotiating the Inclusion-Exclusion Dilemma

Advances in Consumer Research, 2020, Vol.48, p.582-585

2020

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The Impact of Different Touchpoints on Brand Consideration

The Score Is Not the Music: Integrating Experience and Practice Perspectives on Value Co-Creation in Collective Consumption Contexts

How Business Customers Judge Solutions: Solution Quality and Value in Use

Harnessing Difference: A Capability‐Based Framework for Stakeholder Engagement in Environmental Innovation

The role of dynamic capabilities in e-business transformation

Business-nonprofit engagement in sustainability-oriented innovation: What works for whom and why?

Non‐financial Shareholder Activism: A Process Model for Influencing Corporate Environmental and Social Performance

SDG commentary: service ecosystems with the planet - weaving the environmental SDGs with human services

Pride in my past: Influencing sustainable choices through behavioral recall

Tracking the Impact of Media on Voter Choice in Real Time: A Bayesian Dynamic Joint Model

No I won't, but yes we will: Driving sustainability-related donations through social identity effects

How organisations generate and use customer insight

The Best I Can Be: How Self‐Accountability Impacts Product Choice in Technology‐Mediated Environments

Collective engagement: Four thought-shackles and how to escape them

Customer experience orientation: Conceptual model, propositions, and research directions

Engagement logics: How partners for sustainability‐oriented innovation manage differences between organizational logics

Towards rigour in action research: a case study in marketing planning

Policy for sustainable entrepreneurship: A crowdsourced framework

Resource integration, value creation and value destruction in collective consumption contexts

Trying on a role: Mentoring, improvisation and social learning in luxury retailing

The challenge of communicating reciprocal value promises: Buyer-seller value proposition disparity in professional services

Action research in turbulent environments

Action research in turbulent environments: An example in e‐commerce prioritisation

Why Your Customers' Social Identities Matter: The way consumers see themselves determines their behavior - and you can influence that

Enabling Participation in a High-Competence Cultural Community of Practice: Negotiating the Inclusion-Exclusion Dilemma

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