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All in the Family? Parental Roles in the Epidemic of Childhood Obesity

The Journal of consumer research, 2017-02, Vol.43 (5), p.824-859

2017

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Lessons in Scholarship

Journal of macromarketing, 2020-09, Vol.40 (3), p.322-331

Wilkie, William L.

2020

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Macromarketing as a Pillar of Marketing Thought

Journal of macromarketing, 2006-12, Vol.26 (2), p.224-232

2006

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Expanding our understanding of marketing in society

Journal of the Academy of Marketing Science, 2012, Vol.40 (1), p.53-73

2012

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My Memorable Experiences as a Marketing Academic at the Federal Trade Commission

Journal of public policy & marketing, 2014-09, Vol.33 (2), p.194-201

Wilkie, William L.

2014

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Scholarly Research in Marketing: Exploring the "4 Eras" of Thought Development

Journal of public policy & marketing, 2003-09, Vol.22 (2), p.116-146

2003

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Special Section Commemorating the 100th Anniversary of the U.S. Federal Trade Commission

Journal of public policy & marketing, 2014-09, Vol.33 (2), p.188-190

Wilkie, William L.

2014

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Reflections on marketing and imagination

AMS review, 2016-12, Vol.6 (3-4), p.125-131

Wilkie, William L.

2016

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Passing the Torch: Intergenerational Influences as a Source of Brand Equity

Journal of marketing, 2002-04, Vol.66 (2), p.17-37

2002

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Sustainable Marketing: Market-Driving, Not Market-Driven

Journal of macromarketing, 2021-03, Vol.41 (1), p.150-165

2021

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The American Marketing Association's New Definition of Marketing: Perspective and Commentary on the 2007 Revision

Journal of public policy & marketing, 2009-10, Vol.28 (2), p.259-264

2009

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Macromarketing Metrics of Consumer Well-Being: An Update

Journal of macromarketing, 2021-03, Vol.41 (1), p.124-131

2021

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Stakeholder Marketing: Why "Stakeholder" Was Omitted from the American Marketing Association's Official 2007 Definition of Marketing and Why the Future Is Bright for Stakeholder Marketing

Journal of public policy & marketing, 2010-04, Vol.29 (1), p.89-92

2010

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Macromarketing and the Systems Imperative

Journal of macromarketing, 2021-03, Vol.41 (1), p.116-123

2021

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Consumer Choicemaking and Choicelessness in Hyperdigital Marketspaces

Journal of macromarketing, 2021-03, Vol.41 (1), p.65-74

2021

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A Panoramic Review of the Macromarketing Literature

Journal of macromarketing, 2021-03, Vol.41 (1), p.48-64

2021

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Macromarketing Pedagogy: Empowering Students to Achieve a Sustainable World

Journal of macromarketing, 2021-03, Vol.41 (1), p.104-115

2021

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Ambiguity of Purpose and the Politics of Failure: Sustainability as Macromarketing’s Compelling Political Calling

Journal of macromarketing, 2021-03, Vol.41 (1), p.166-171

2021

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Countermarketing and Demarketing Against Product Diversion: Forensic Research in the Firearms Industry

Journal of public policy & marketing, 2010-04, Vol.29 (1), p.103-122

2010

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What Does the Definition of Marketing Tell Us about Ourselves?

Journal of public policy & marketing, 2007-10, Vol.26 (2), p.269-276

2007

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Our Obsolete Marketing Mentality: George Fisk, Meet Karl Polanyi

Journal of macromarketing, 2021-03, Vol.41 (1), p.88-103

2021

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A Macromarketing Call to Action—Because Black Lives Matter

Journal of macromarketing, 2021-03, Vol.41 (1), p.132-145

2021

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The Future of Macromarketing: Recommendations Based on a Content Analysis of the Past Twelve Years of the Journal of Macromarketing

Journal of macromarketing, 2021-03, Vol.41 (1), p.25-47

2021

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Continuing Challenges to Scholarly Research in Marketing

Journal of public policy & marketing, 2007-04, Vol.26 (1), p.131-134

Wilkie, William L.

2007

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Laudato si’ – A Macromarketing Manifesto for a Just and Sustainable Environment

Journal of macromarketing, 2021-03, Vol.41 (1), p.75-87

2021

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All in the Family? Parental Roles in the Epidemic of Childhood Obesity

Lessons in Scholarship

Macromarketing as a Pillar of Marketing Thought

Expanding our understanding of marketing in society

My Memorable Experiences as a Marketing Academic at the Federal Trade Commission

Scholarly Research in Marketing: Exploring the "4 Eras" of Thought Development

Special Section Commemorating the 100th Anniversary of the U.S. Federal Trade Commission

Reflections on marketing and imagination

Passing the Torch: Intergenerational Influences as a Source of Brand Equity

Sustainable Marketing: Market-Driving, Not Market-Driven

The American Marketing Association's New Definition of Marketing: Perspective and Commentary on the 2007 Revision

Macromarketing Metrics of Consumer Well-Being: An Update

Stakeholder Marketing: Why "Stakeholder" Was Omitted from the American Marketing Association's Official 2007 Definition of Marketing and Why the Future Is Bright for Stakeholder Marketing

Macromarketing and the Systems Imperative

Consumer Choicemaking and Choicelessness in Hyperdigital Marketspaces

A Panoramic Review of the Macromarketing Literature

Macromarketing Pedagogy: Empowering Students to Achieve a Sustainable World

Ambiguity of Purpose and the Politics of Failure: Sustainability as Macromarketing’s Compelling Political Calling

Countermarketing and Demarketing Against Product Diversion: Forensic Research in the Firearms Industry

What Does the Definition of Marketing Tell Us about Ourselves?

Our Obsolete Marketing Mentality: George Fisk, Meet Karl Polanyi

A Macromarketing Call to Action—Because Black Lives Matter

The Future of Macromarketing: Recommendations Based on a Content Analysis of the Past Twelve Years of the Journal of Macromarketing

Continuing Challenges to Scholarly Research in Marketing

Laudato si’ – A Macromarketing Manifesto for a Just and Sustainable Environment

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