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I am not an animal: How animal metaphors backfire in product advertising

Psychology & marketing, 2024-12, Vol.41 (12), p.3009-3023

Huang, Wen‐Hsien

2024

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Get Rid of Mr. Virus: The Effect of Injurant Anthropomorphism on the Intention to Engage in Protective Behavior

Health communication, 2023-06, Vol.38 (7), p.1490-1499

Huang, Wen-Hsien

2023

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How consumers respond to missing a quantity discount with multiple price breaks

Journal of consumer behaviour, 2016-09, Vol.15 (5), p.411-419

Huang, Wen-Hsien

2016

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Design on Formation of Nickel Silicide by a Low‐Temperature Pulsed Laser Annealing Method to Reduce Contact Resistance for CMOS Inverter and 6T‐SRAM on a Wafer‐Scale Flexible Substrate

Advanced electronic materials, 2023-12, Vol.9 (12), p.n/a

2023

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High-Performance Recessed-Channel Germanium Thin-Film Transistors via Excimer Laser Crystallization

IEEE electron device letters, 2018-03, Vol.39 (3), p.367-370

2018

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Integrated metasurfaces on silicon photonics for emission shaping and holographic projection

Nanophotonics (Berlin, Germany), 2022-12, Vol.11 (21), p.4687-4695

2022

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Junction-less poly-Ge FinFET and charge-trap NVM fabricated by laser-enabled low thermal budget processes

Applied physics letters, 2016-06, Vol.108 (24)

2016

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Other‐customer failure: Effects of perceived employee effort and compensation on complainer and non‐complainer service evaluations

Journal of service management, 2010-01, Vol.21 (2), p.191-211

Huang, Wen‐Hsien

2010

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Low threshold amplified spontaneous emission from dye-doped DNA biopolymer

Journal of applied physics, 2012-06, Vol.111 (11)

2012

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High Performance and Low power Monolithic Three-Dimensional Sub-50 nm Poly Si Thin film transistor (TFTs) Circuits

Scientific reports, 2017-05, Vol.7 (1), p.1368-11, Article 1368

2017

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High-performance n-channel polycrystalline germanium thin-film transistors via continuous-wave laser crystallization and green nanosecond laser annealing for source and drain dopant activation

Japanese Journal of Applied Physics, 2019-06, Vol.58 (SD), p.SDDE02

2019

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Improving the High-Temperature Gate Bias Instabilities by a Low Thermal Budget Gate-First Process in p-GaN Gate HEMTs

Micromachines (Basel), 2023-02, Vol.14 (3), p.576

2023

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The impact of animal metaphors on consumer response to courtesy advertising

Journal of retailing and consumer services, 2023-11, Vol.75, p.103485, Article 103485

2023

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Fast programming metal-gate Si quantum dot nonvolatile memory using green nanosecond laser spike annealing

Applied physics letters, 2012-04, Vol.100 (14), p.143501-143501-4

2012

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Charge-trap non-volatile memories fabricated by laser-enabled low-thermal budget processes

Applied physics letters, 2015-11, Vol.107 (18)

2015

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Investor Regret: The Role of Expectation in Comparing What is to What Might Have Been

Judgment and Decision Making, 2012-07, Vol.7 (4), p.441-451

2012

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Recent progress in low-temperature-process monolithic three dimension technology

Japanese Journal of Applied Physics, 2018-04, Vol.57 (4S), p.4

2018

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Welfare-Improving Vertical Mergers in the Presence of Downstream Product Differentiation

Academia economic papers, 2020-12, Vol.48 (4), p.445-473

2020

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The effect of threshold free shipping policies on online shoppers' willingness to pay for shipping

Journal of retailing and consumer services, 2019-05, Vol.48, p.105-112

2019

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IR-inspired visual display/response device fabricated using photothermal liquid crystals for medical and display applications

Chemical engineering journal (Lausanne, Switzerland : 1996), 2022-02, Vol.429, p.132213, Article 132213

2022

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Grain orientation and electrical properties of polycrystalline germanium after laser annealing

Japanese Journal of Applied Physics, 2018-07, Vol.57 (7), p.75501

2018

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Embedded Integration of Sb2Se3 Film by Low-Temperature Plasma-Assisted Chemical Vapor Reaction with Polycrystalline Si Transistor for High-Performance Flexible Visible-to-Near-Infrared Photodetector

ACS nano, 2023-02, Vol.17 (3), p.2019-2028

2023

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Threshold free shipping policies for internet shoppers

Transportation research. Part A, Policy and practice, 2015-12, Vol.82, p.193-203

2015

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Situational influences on the evaluation of other-customer failure

International journal of hospitality management, 2014-01, Vol.36, p.110-119

2014

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Generality and Cultural Variation in the Experience of Regret

Emotion (Washington, D.C.), 2014-12, Vol.14 (6), p.1037-1048

2014

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I am not an animal: How animal metaphors backfire in product advertising

Get Rid of Mr. Virus: The Effect of Injurant Anthropomorphism on the Intention to Engage in Protective Behavior

How consumers respond to missing a quantity discount with multiple price breaks

Design on Formation of Nickel Silicide by a Low‐Temperature Pulsed Laser Annealing Method to Reduce Contact Resistance for CMOS Inverter and 6T‐SRAM on a Wafer‐Scale Flexible Substrate

High-Performance Recessed-Channel Germanium Thin-Film Transistors via Excimer Laser Crystallization

Integrated metasurfaces on silicon photonics for emission shaping and holographic projection

Junction-less poly-Ge FinFET and charge-trap NVM fabricated by laser-enabled low thermal budget processes

Other‐customer failure: Effects of perceived employee effort and compensation on complainer and non‐complainer service evaluations

Low threshold amplified spontaneous emission from dye-doped DNA biopolymer

High Performance and Low power Monolithic Three-Dimensional Sub-50 nm Poly Si Thin film transistor (TFTs) Circuits

High-performance n-channel polycrystalline germanium thin-film transistors via continuous-wave laser crystallization and green nanosecond laser annealing for source and drain dopant activation

Improving the High-Temperature Gate Bias Instabilities by a Low Thermal Budget Gate-First Process in p-GaN Gate HEMTs

The impact of animal metaphors on consumer response to courtesy advertising

Fast programming metal-gate Si quantum dot nonvolatile memory using green nanosecond laser spike annealing

Charge-trap non-volatile memories fabricated by laser-enabled low-thermal budget processes

Investor Regret: The Role of Expectation in Comparing What is to What Might Have Been

Recent progress in low-temperature-process monolithic three dimension technology

Welfare-Improving Vertical Mergers in the Presence of Downstream Product Differentiation

The effect of threshold free shipping policies on online shoppers' willingness to pay for shipping

IR-inspired visual display/response device fabricated using photothermal liquid crystals for medical and display applications

Grain orientation and electrical properties of polycrystalline germanium after laser annealing

Embedded Integration of Sb2Se3 Film by Low-Temperature Plasma-Assisted Chemical Vapor Reaction with Polycrystalline Si Transistor for High-Performance Flexible Visible-to-Near-Infrared Photodetector

Threshold free shipping policies for internet shoppers

Situational influences on the evaluation of other-customer failure

Generality and Cultural Variation in the Experience of Regret

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