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Leveraging sponsorships on the Internet: Activation, congruence, and articulation

Psychology & marketing, 2008-07, Vol.25 (7), p.637-654

2008

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SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX

Journal of advertising, 2005-07, Vol.34 (2), p.21-42

2005

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Factors that influence young people's mental health help-seeking behaviour: a study based on the Health Belief Model

Journal of advanced nursing, 2014-11, Vol.70 (11), p.2577-2587

2014

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Understanding how consumer education impacts shoppers over time: A longitudinal field study of unit price usage

Journal of retailing and consumer services, 2016-09, Vol.32, p.198-209

2016

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Sport Scandal and Sponsorship Decisions: Team Identification Matters

Journal of sport management, 2016-09, Vol.30 (5), p.490-505

2016

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Shouting From the Ivory Tower: A Marketing Approach to Improve Communication of Academic Research to Entrepreneurs

Entrepreneurship theory and practice, 2014-03, Vol.38 (2), p.399-426

2014

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Communicating COVID-19 risk changes: Signalling with words, phrases, and messages

International journal of disaster risk reduction, 2022-07, Vol.77, p.103004-103004, Article 103004

2022

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Reaching subculture markets: The cryptic marketing approach

Journal of marketing communications, 2021-02, Vol.27 (2), p.160-175

2021

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Why Consumers Misattribute Sponsorships to Non-Sponsor Brands: Differential Roles of Item and Relational Communications

Journal of experimental psychology. Applied, 2018-06, Vol.24 (2), p.125-144

2018

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Am I intruding? Developing a conceptualisation of advertising intrusiveness

Journal of marketing management, 2018-06, Vol.34 (9-10), p.750-774

2018

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There goes my hero again: sport scandal frequency and social identity driven response

Journal of strategic marketing, 2018-01, Vol.26 (1), p.56-70

2018

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When ambush marketing is beneficial to sponsorship awareness: creating sponsor distinctiveness using exclusivity and brand juxtaposition

Journal of marketing management, 2017-10, Vol.33 (15-16), p.1256-1280

2017

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Sponsorship‐Linked Marketing: The Role of Articulation in Memory

The Journal of consumer research, 2006-12, Vol.33 (3), p.312-321

2006

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Delivering an energy export transition: Impact of conflicting and competing informational contexts on public acceptance of Australia's hydrogen export industry

International journal of hydrogen energy, 2024-04, Vol.61, p.226-237

2024

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How unit price awareness and usage encourages grocery brand switching and expenditure

Journal of retailing and consumer services, 2019-07, Vol.49, p.346-356

2019

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Buffered forgetting : When targets and distractors are both forgotten

Memory & cognition, 2007-09, Vol.35 (6), p.1267-1282

2007

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Towards preparedness for dam failure: An evidence base for risk communication for downstream communities

International journal of disaster risk reduction, 2020-11, Vol.50, p.101820, Article 101820

2020

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Sport scandal and fan response: the importance of ambi-fans

European sport management quarterly, 2023-05, Vol.23 (3), p.700-721

2023

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Dealing with intrusive ads: a study of which functionalities help consumers feel agency

International journal of advertising, 2024-02, Vol.43 (2), p.361-387

2024

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Mind the gap: Contrasting operational and behavior-oriented flood warnings

International journal of disaster risk reduction, 2022-01, Vol.67, p.102685, Article 102685

2022

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Does Identifying Ambushers As Non-Sponsors Help Or Hurt Legitimate Sponsors? Memory and Attitudinal Consequences

Advances in Consumer Research, 2012, Vol.40, p.1134

Weeks, Clinton S

2012

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Loss of aryl hydrocarbon receptor potentiates FoxM1 signaling to enhance self‐renewal of colonic stem and progenitor cells

The EMBO journal, 2020-10, Vol.39 (19), p.e104319-n/a

2020

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Bisphenol-A alters microbiota metabolites derived from aromatic amino acids and worsens disease activity during colitis

Experimental biology and medicine (Maywood, N.J.), 2018-06, Vol.243 (10), p.864-875

2018

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Targeted Deletion of p53 in Lgr5-Expressing Intestinal Stem Cells Promotes Colon Tumorigenesis in a Preclinical Model of Colitis-Associated Cancer

Cancer research (Chicago, Ill.), 2015-12, Vol.75 (24), p.5392-5397

2015

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Estradiol Has Differential Effects on Acute Colonic Inflammation in the Presence and Absence of Estrogen Receptor β Expression

Digestive diseases and sciences, 2017-08, Vol.62 (8), p.1977-1984

2017

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Leveraging sponsorships on the Internet: Activation, congruence, and articulation

SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX

Factors that influence young people's mental health help-seeking behaviour: a study based on the Health Belief Model

Understanding how consumer education impacts shoppers over time: A longitudinal field study of unit price usage

Sport Scandal and Sponsorship Decisions: Team Identification Matters

Shouting From the Ivory Tower: A Marketing Approach to Improve Communication of Academic Research to Entrepreneurs

Communicating COVID-19 risk changes: Signalling with words, phrases, and messages

Reaching subculture markets: The cryptic marketing approach

Why Consumers Misattribute Sponsorships to Non-Sponsor Brands: Differential Roles of Item and Relational Communications

Am I intruding? Developing a conceptualisation of advertising intrusiveness

There goes my hero again: sport scandal frequency and social identity driven response

When ambush marketing is beneficial to sponsorship awareness: creating sponsor distinctiveness using exclusivity and brand juxtaposition

Sponsorship‐Linked Marketing: The Role of Articulation in Memory

Delivering an energy export transition: Impact of conflicting and competing informational contexts on public acceptance of Australia's hydrogen export industry

How unit price awareness and usage encourages grocery brand switching and expenditure

Buffered forgetting : When targets and distractors are both forgotten

Towards preparedness for dam failure: An evidence base for risk communication for downstream communities

Sport scandal and fan response: the importance of ambi-fans

Dealing with intrusive ads: a study of which functionalities help consumers feel agency

Mind the gap: Contrasting operational and behavior-oriented flood warnings

Does Identifying Ambushers As Non-Sponsors Help Or Hurt Legitimate Sponsors? Memory and Attitudinal Consequences

Loss of aryl hydrocarbon receptor potentiates FoxM1 signaling to enhance self‐renewal of colonic stem and progenitor cells

Bisphenol-A alters microbiota metabolites derived from aromatic amino acids and worsens disease activity during colitis

Targeted Deletion of p53 in Lgr5-Expressing Intestinal Stem Cells Promotes Colon Tumorigenesis in a Preclinical Model of Colitis-Associated Cancer

Estradiol Has Differential Effects on Acute Colonic Inflammation in the Presence and Absence of Estrogen Receptor β Expression

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