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Bottom-Up Journey into Subsistence Marketplaces from Micro-Level Behavioral Foundations: New Directions for Public Policy and Marketing

Journal of public policy & marketing, 2023-10, Vol.42 (4), p.358-360

Viswanathan, Madhu

2023

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Money-Back Guarantees and Service Quality: The Marketing of In Vitro Fertilization Services

Journal of marketing research, 2022-06, Vol.59 (3), p.659-673

2022

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The Performance Impact of Core-Component Outsourcing: Insights from the LCD TV Industry

Journal of marketing research, 2021-08, Vol.58 (4), p.801-826

2021

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Do Activity-Based Incentive Plans Work? Evidence from a Large-Scale Field Intervention

Journal of marketing research, 2021-08, Vol.58 (4), p.686-704

2021

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Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces

1. Aufl., 2008

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JPP&M's Global Perspective and Impact: An Agenda for Research on Marketing and Public Policy

Journal of public policy & marketing, 2022-01, Vol.41 (1), p.34-50

2022

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Female hurricanes are deadlier than male hurricanes

Proceedings of the National Academy of Sciences - PNAS, 2014-06, Vol.111 (24), p.8782-8787

2014

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Launching an Online Business Program at Scale: A Retrospective Case Study of Disruptive Innovation Before the Pandemic

Journal of management education, 2022-08, Vol.46 (4), p.751-777

2022

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What the subsistence marketplaces stream is really about: Beginning with micro-level understanding and being bottom-up

Journal of marketing management, 2017-11, Vol.33 (17-18), p.1570-1584

Viswanathan, Madhu

2017

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Reply to Christensen and Christensen and to Malter: Pitfalls of erroneous analyses of hurricanes names

Proceedings of the National Academy of Sciences - PNAS, 2014-08, Vol.111 (34), p.E3499-E3500

2014

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Reply to Maley: Yes, appropriate modeling of fatality counts confirms female hurricanes are deadlier

Proceedings of the National Academy of Sciences - PNAS, 2014-09, Vol.111 (37), p.E3835-E3835

2014

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Savings that hurt: Production rationalization and its effect on prices

Journal of economics & management strategy, 2020, Vol.29 (1), p.147-172

2020

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Marketplace Literacy as a Pathway to a Better World: Evidence from Field Experiments in Low-Access Subsistence Marketplaces

Journal of marketing, 2021-05, Vol.85 (3), p.113-129

2021

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Addressing grand challenges through the bottom-up marketing approach: Lessons from subsistence marketplaces and marketplace literacy

Journal of the Academy of Marketing Science, 2024-04

2024

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Economic Impact of Category Captaincy: An Examination of Assortments and Prices

Marketing science (Providence, R.I.), 2021-03, Vol.40 (2), p.261-282

2021

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Understanding consumption and entrepreneurship in subsistence marketplaces

Journal of business research, 2010-06, Vol.63 (6), p.570-581

2010

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Addressing difficulties with abstract thinking for low‐literate, low‐income consumers through marketplace literacy: A bottom‐up approach to consumer and marketing education

The Journal of consumer affairs, 2024-07

2024

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Is Cash King for Sales Compensation Plans? Evidence from a Large-Scale Field Intervention

Journal of marketing research, 2018-06, Vol.55 (3), p.368-381

2018

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Exchanges in Marketing Systems: The Case of Subsistence Consumer–Merchants in Chennai, India

Journal of marketing, 2010-05, Vol.74 (3), p.1-17

2010

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Exchanges in Marketing Systems: The Case of Subsistence Consumer–Merchants in Chennai, India

Journal of marketing, 2010-05, Vol.74 (3), p.1-17

2010

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How Global Marketing Can Be More Global and More Marketing: A Bottom-Up Perspective from Subsistence Marketplaces

Journal of global marketing, 2021-08, Vol.34 (4), p.282-291

2021

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Marketing Interactions in Subsistence Marketplaces: A Bottom-Up Approach to Designing Public Policy

Journal of public policy & marketing, 2012-10, Vol.31 (2), p.159-177

2012

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Subsistence Entrepreneurship, Value Creation, and Community Exchange Systems: A Social Capital Explanation

Journal of macromarketing, 2014-06, Vol.34 (2), p.213-226

2014

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Commentary on “Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies”

Journal of retailing, 2012-12, Vol.88 (4), p.556-562

2012

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Transformative Subsistence Entrepreneurship: A Study in India

Journal of macromarketing, 2014-12, Vol.34 (4), p.486-504

2014

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Bottom-Up Journey into Subsistence Marketplaces from Micro-Level Behavioral Foundations: New Directions for Public Policy and Marketing

Money-Back Guarantees and Service Quality: The Marketing of In Vitro Fertilization Services

The Performance Impact of Core-Component Outsourcing: Insights from the LCD TV Industry

Do Activity-Based Incentive Plans Work? Evidence from a Large-Scale Field Intervention

Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces

JPP&M's Global Perspective and Impact: An Agenda for Research on Marketing and Public Policy

Female hurricanes are deadlier than male hurricanes

Launching an Online Business Program at Scale: A Retrospective Case Study of Disruptive Innovation Before the Pandemic

What the subsistence marketplaces stream is really about: Beginning with micro-level understanding and being bottom-up

Reply to Christensen and Christensen and to Malter: Pitfalls of erroneous analyses of hurricanes names

Reply to Maley: Yes, appropriate modeling of fatality counts confirms female hurricanes are deadlier

Savings that hurt: Production rationalization and its effect on prices

Marketplace Literacy as a Pathway to a Better World: Evidence from Field Experiments in Low-Access Subsistence Marketplaces

Addressing grand challenges through the bottom-up marketing approach: Lessons from subsistence marketplaces and marketplace literacy

Economic Impact of Category Captaincy: An Examination of Assortments and Prices

Understanding consumption and entrepreneurship in subsistence marketplaces

Addressing difficulties with abstract thinking for low‐literate, low‐income consumers through marketplace literacy: A bottom‐up approach to consumer and marketing education

Is Cash King for Sales Compensation Plans? Evidence from a Large-Scale Field Intervention

Exchanges in Marketing Systems: The Case of Subsistence Consumer–Merchants in Chennai, India

Exchanges in Marketing Systems: The Case of Subsistence Consumer–Merchants in Chennai, India

How Global Marketing Can Be More Global and More Marketing: A Bottom-Up Perspective from Subsistence Marketplaces

Marketing Interactions in Subsistence Marketplaces: A Bottom-Up Approach to Designing Public Policy

Subsistence Entrepreneurship, Value Creation, and Community Exchange Systems: A Social Capital Explanation

Commentary on “Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies”

Transformative Subsistence Entrepreneurship: A Study in India

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