UB Paderborn / Katalog / Suche / in CDI

The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers’ Narrative Transportation

The Journal of consumer research, 2014-02, Vol.40 (5), p.797-817

2014

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Marketing Management: A Cultural Perspective

Second edition., 2020

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Street Art, Sweet Art? Reclaiming the “Public” in Public Place

The Journal of consumer research, 2010-10, Vol.37 (3), p.511-529

2010

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Understanding the value process: Value creation in a luxury service context

Journal of business research, 2020-11, Vol.120, p.114-126

2020

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Viralidade intertextual e repertórios vernaculares: Memes da internet como objetos conectando diferentes mundos on-line

Revista de administração de emprêsas, 2019-06, Vol.59 (3), p.157-169

2019

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INTERTEXTUAL VIRALITY AND VERNACULAR REPERTOIRES: INTERNET MEMES AS OBJECTS CONNECTING DIFFERENT ONLINE WORLDS

Revista de Administração de Empresas, 2019-06, Vol.59 (3), p.157-169

2019

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Facemask: from pandemic to marketplace iconicity

Consumption, markets and culture, 2022-05, Vol.25 (3), p.287-310

2022

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A conversational approach to consumer vulnerability: performativity, representations, and storytelling

Journal of marketing management, 2016-02, Vol.32 (3-4), p.371-385

Visconti, Luca M.

2016

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A model for investigating the impact of owned social media content on commercial performance and its application in large and mid-sized online communities

Journal of marketing management, 2020-11, Vol.36 (17-18), p.1762-1804

2020

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Gender after gender: fragmentation, intersectionality, and stereotyping

Consumption, markets and culture, 2019-07, Vol.22 (4), p.307-313

2019

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Need for narrative

Journal of marketing management, 2018-03, Vol.34 (5-6), p.484-496

2018

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Researchers' introspection for multi-sited ethnographers: A xenoheteroglossic autoethnography

Journal of business research, 2012-04, Vol.65 (4), p.483-489

2012

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Public Markets: An Ecological Perspective on Sustainability as a Megatrend

Journal of macromarketing, 2014-09, Vol.34 (3), p.349-368

2014

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New directions in researching ethnicity in marketing and consumer behaviour: A well-being agenda

Marketing theory, 2015-06, Vol.15 (2), p.265-270

2015

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Crossing wires: short-circuiting marketing theory

Marketing theory, 2022-06, Vol.22 (2), p.275-292

2022

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Consumer mobility and well-being among changing places and shifting ethnicities

Marketing theory, 2015-06, Vol.15 (2), p.271-278

2015

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Storytelling in the digital era: A meta-analysis of relevant moderators of the narrative transportation effect

Journal of business research, 2019-03, Vol.96, p.135-146

2019

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Gender After Gender in Consumer Culture

1, 2021

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Consumer ethnicity three decades after: a TCR agenda

Journal of marketing management, 2014-12, Vol.30 (17-18), p.1882-1922

2014

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Principles and levels of Mediterranean connectivity: Evidence from Prada's "Made in Worlds" brand strategy

Journal of consumer behaviour, 2014-05, Vol.13 (3), p.164-175

2014

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Ethnographic Case Study (ECS): Abductive modeling of ethnography and improving the relevance in business marketing research

Industrial marketing management, 2010, Vol.39 (1), p.25-39

Visconti, Luca Massimiliano

2010

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Intertextual virality and vernacular repertoires: Internet memes as objects connecting different online worlds/VIRALIDADE INTERTEXTUAL E REPERTORIOS VERNACULARES: MEMES DA INTERNET COMO OBJETOS CONECTANDO DIFERENTES MUNDOS ON-LINE/Viralidad intertextual y repertorios vernaculares: Memes de Internet como objetos que conectan diferentes mundos on-line

Revista de administração de emprêsas, 2019-05, Vol.59 (3), p.157

2019

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Migrant banking in Europe: approaches, meanings and perspectives

Islamic Finance in Europe, 2013, p.109-125

2013

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Canonical Authors in Consumption Theory

1, 2018

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Generations At the Mirror: First and Second Generation of Turkish Consumers' Home Country Nostalgia

Advances in Consumer Research, 2013, Vol.41, p.1

2013

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The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers’ Narrative Transportation

Marketing Management: A Cultural Perspective

Street Art, Sweet Art? Reclaiming the “Public” in Public Place

Understanding the value process: Value creation in a luxury service context

Viralidade intertextual e repertórios vernaculares: Memes da internet como objetos conectando diferentes mundos on-line

INTERTEXTUAL VIRALITY AND VERNACULAR REPERTOIRES: INTERNET MEMES AS OBJECTS CONNECTING DIFFERENT ONLINE WORLDS

Facemask: from pandemic to marketplace iconicity

A conversational approach to consumer vulnerability: performativity, representations, and storytelling

A model for investigating the impact of owned social media content on commercial performance and its application in large and mid-sized online communities

Gender after gender: fragmentation, intersectionality, and stereotyping

Need for narrative

Researchers' introspection for multi-sited ethnographers: A xenoheteroglossic autoethnography

Public Markets: An Ecological Perspective on Sustainability as a Megatrend

New directions in researching ethnicity in marketing and consumer behaviour: A well-being agenda

Crossing wires: short-circuiting marketing theory

Consumer mobility and well-being among changing places and shifting ethnicities

Storytelling in the digital era: A meta-analysis of relevant moderators of the narrative transportation effect

Gender After Gender in Consumer Culture

Consumer ethnicity three decades after: a TCR agenda

Principles and levels of Mediterranean connectivity: Evidence from Prada's "Made in Worlds" brand strategy

Ethnographic Case Study (ECS): Abductive modeling of ethnography and improving the relevance in business marketing research

Migrant banking in Europe: approaches, meanings and perspectives

Canonical Authors in Consumption Theory

Generations At the Mirror: First and Second Generation of Turkish Consumers' Home Country Nostalgia

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