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Are Multichannel Customers Really More Valuable? The Moderating Role of Product Category Characteristics

Journal of marketing, 2013-07, Vol.77 (4), p.67-85

2013

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Mobile Marketing: A Synthesis and Prognosis

Journal of interactive marketing, 2009-05, Vol.23 (2), p.118-129

2009

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How Artificial Intelligence (AI) is Reshaping Retailing

Journal of retailing, 2018-12, Vol.94 (4), p.vi-xi

Shankar, Venkatesh

2018

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Should firms invest more in marketing or R&D to maintain sales leadership? An empirical analysis of sales leader firms

Journal of the Academy of Marketing Science, 2021-11, Vol.49 (6), p.1088-1108

2021

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Service Innovativeness and Firm Value

Journal of marketing research, 2013-04, Vol.50 (2), p.259-276

2013

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Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions

Journal of interactive marketing, 2009-02, Vol.23 (1), p.70-81

2009

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Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study

Journal of marketing, 2005-10, Vol.69 (4), p.133-152

2005

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New Product Preannouncements and Shareholder Value: Don't Make Promises You Can't Keep

Journal of marketing research, 2007-08, Vol.44 (3), p.468-489

2007

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The Impact of In-Store Inspirational (vs. Deal-Oriented) Communication on Spending: The Importance of Activating Consumption Goal Completion

Journal of marketing research, 2023-12, Vol.60 (6), p.1071-1094

2023

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Demystifying Cognitive Informatics and its Applications in Brain-Computer Interface

Wireless personal communications, 2023-03, Vol.129 (2), p.1343-1368

2023

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Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context

Journal of the Academy of Marketing Science, 2004-07, Vol.32 (3), p.293-311

2004

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Challenges and Opportunities in Multichannel Customer Management

Journal of service research : JSR, 2006-11, Vol.9 (2), p.95-112

2006

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Mobile App Introduction and Online and Offline Purchases and Product Returns

Marketing science (Providence, R.I.), 2019-09, Vol.38 (5), p.756-772

2019

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A case against the trickle-down effect in technology ecosystems

PloS one, 2019-06, Vol.14 (6), p.e0218370-e0218370

2019

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Customer satisfaction and loyalty in online and offline environments

International journal of research in marketing, 2003-06, Vol.20 (2), p.153-175

2003

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The Relative Effects of Business-to-Business (vs. Business-to-Consumer) Service Innovations on Firm Value and Firm Risk: An Empirical Analysis

Journal of marketing, 2019-09, Vol.83 (5), p.133-152

2019

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The Dynamic Impact of Product-Harm Crises on Brand Preference and Advertising Effectiveness: An Empirical Analysis of the Automobile Industry

Management science, 2015-10, Vol.61 (10), p.2514-2535

2015

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Emerging market innovations: unique and differential drivers, practitioner implications, and research agenda

Journal of the Academy of Marketing Science, 2020-09, Vol.48 (5), p.1030-1052

2020

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An overview and empirical comparison of natural language processing (NLP) models and an introduction to and empirical application of autoencoder models in marketing

Journal of the Academy of Marketing Science, 2022-11, Vol.50 (6), p.1324-1350

2022

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Network effects and competition: an empirical analysis of the home video game industry

Strategic management journal, 2003-04, Vol.24 (4), p.375-384

2003

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Stochastic modeling and availability optimization of condenser used in steam turbine power plants using GA and PSO

Quality and reliability engineering international, 2022-07, Vol.38 (5), p.2670-2690

2022

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Communication and Promotion Decisions in Retailing: A Review and Directions for Future Research

Journal of retailing, 2009-03, Vol.85 (1), p.42-55

2009

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A novel discriminant feature selection–based mutual information extraction from MR brain images for Alzheimer's stages detection and prediction

International journal of imaging systems and technology, 2022-07, Vol.32 (4), p.1172-1191

2022

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An intelligent hierarchical residual attention learning‐based conjoined twin neural network for Alzheimer's stage detection and prediction

Computational intelligence, 2023-10, Vol.39 (5), p.783-805

2023

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Relationship between postoperative biomarkers of neuronal injury and postoperative cognitive dysfunction: A meta-analysis

PloS one, 2023-04, Vol.18 (4), p.e0284728-e0284728

2023

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Are Multichannel Customers Really More Valuable? The Moderating Role of Product Category Characteristics

Mobile Marketing: A Synthesis and Prognosis

How Artificial Intelligence (AI) is Reshaping Retailing

Should firms invest more in marketing or R&D to maintain sales leadership? An empirical analysis of sales leader firms

Service Innovativeness and Firm Value

Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions

Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study

New Product Preannouncements and Shareholder Value: Don't Make Promises You Can't Keep

The Impact of In-Store Inspirational (vs. Deal-Oriented) Communication on Spending: The Importance of Activating Consumption Goal Completion

Demystifying Cognitive Informatics and its Applications in Brain-Computer Interface

Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context

Challenges and Opportunities in Multichannel Customer Management

Mobile App Introduction and Online and Offline Purchases and Product Returns

A case against the trickle-down effect in technology ecosystems

Customer satisfaction and loyalty in online and offline environments

The Relative Effects of Business-to-Business (vs. Business-to-Consumer) Service Innovations on Firm Value and Firm Risk: An Empirical Analysis

The Dynamic Impact of Product-Harm Crises on Brand Preference and Advertising Effectiveness: An Empirical Analysis of the Automobile Industry

Emerging market innovations: unique and differential drivers, practitioner implications, and research agenda

An overview and empirical comparison of natural language processing (NLP) models and an introduction to and empirical application of autoencoder models in marketing

Network effects and competition: an empirical analysis of the home video game industry

Stochastic modeling and availability optimization of condenser used in steam turbine power plants using GA and PSO

Communication and Promotion Decisions in Retailing: A Review and Directions for Future Research

A novel discriminant feature selection–based mutual information extraction from MR brain images for Alzheimer's stages detection and prediction

An intelligent hierarchical residual attention learning‐based conjoined twin neural network for Alzheimer's stage detection and prediction

Relationship between postoperative biomarkers of neuronal injury and postoperative cognitive dysfunction: A meta-analysis

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