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The Emergence of Market Structure in New Repeat-Purchase Categories: The Interplay of Market Share and Retailer Distribution

Journal of marketing research, 2000-02, Vol.37 (1), p.16-31

2000

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Brand Extension Naming Strategies: An Exploratory Study of the Impact of Brand Traits

Marketing letters, 2007-06, Vol.18 (1/2), p.61-72

Vanhonacker, Wilfried R.

2007

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Understanding the chemistry of communicating effectively to an audience that is connected and engaged interactively in real time

Journal of digital & social media marketing, 2016-05, Vol.4 (1), p.82

Vanhonacker, Wilfried R.

2016

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Surfing social-media waves to propel a brand’s momentum: What wave, and when and how to ride it to perfection

Journal of digital & social media marketing, 2015-02, Vol.2 (4), p.345

Vanhonacker, Wilfried R.

2015

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Limited Choice Sets, Local Price Response and Implied Measures of Price Competition

Journal of marketing research, 1996-05, Vol.33 (2), p.163-173

1996

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The momentum strategy: Riding viral waves in social media space

Journal of digital & social media marketing, 2014-11, Vol.2 (3), p.217

Vanhonacker, Wilfried R.

2014

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A descriptive study of the marketing practices of Chinese private entrepreneurs

Asia Pacific journal of marketing and logistics, 2007-04, Vol.19 (2), p.182-198

2007

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The Impact of National Culture, Business Scope, and Geographic Location on Joint Venture Operations in China

Journal of international marketing (East Lansing, Mich.), 1997-01, Vol.5 (3), p.11-30

1997

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Management training and education in the People's Republic of China

International journal of human resource management, 1994-05, Vol.5 (2), p.327-356

1994

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Meta-Analysis and Response Surface Extrapolation: A Least Squares Approach

The American statistician, 1996-11, Vol.50 (4), p.294-299

Vanhonacker, Wilfried R.

1996

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Cross-Validating Regression Models in Marketing Research

Marketing science (Providence, R.I.), 1993-10, Vol.12 (4), p.415-427

1993

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When Good Guanxi Turns Bad

Harvard business review, 2004-04, Vol.82 (4), p.18

Vanhonacker, Wilfried R

2004

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The Challenge for Multinational Corporations in China: Think Local, Act Global

MIT Sloan management review, 2007-07, Vol.48 (4)

2007

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Addendum to "Cross-Validating Regression Models in Marketing Research" Vol. 12, No. 4, Fall 1993, pp. 415-427

Marketing science (Providence, R.I.), 1996-02, Vol.15 (1), p.109-109

1996

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Addendum to "Cross-Validating Regression Models in Marketing Research"

Marketing science (Providence, R.I.), 1996-01, Vol.15 (1), p.109-109

1996

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Modeling the effect of advertising on price response: An econometric framework and some preliminary findings

Journal of business research, 1989-09, Vol.19 (2), p.127-149

Vanhonacker, Wilfried R.

1989

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Testing the Koyck Scheme of Sales Response to Advertising: An Aggregation-Independent Autocorrelation Test

Marketing letters, 1991-11, Vol.2 (4), p.379-392

Vanhonacker, Wilfried R.

1991

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Optimal Strategic Pricing of Reproducible Consumer Products

Management science, 1988-08, Vol.34 (8), p.921-937

1988

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Commentary on "On Bayesian Estimation of Model Parameters"

Marketing science (Providence, R.I.), 1990-02, Vol.9 (1), p.54-56

Vanhonacker, Wilfried R

1990

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International Equity Joint Ventures in China: Operations and Potential Close-Down

Journal of global marketing, 1995-07, Vol.8 (3-4), p.125-149

1995

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Estimating an Autoregressive Current Effects Model of Sales Response When Observations Are Aggregated over Time: Least Squares versus Maximum Likelihood

Journal of marketing research, 1988-08, Vol.25 (3), p.301-307

Vanhonacker, Wilfried R.

1988

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Using Meta-Analysis Results in Bayesian Updating: The Empty-Cell Problem

Journal of business & economic statistics, 1992-10, Vol.10 (4), p.427

1992

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The Need for Cognition: A Comparative Study of American and Chinese Business Executives

Journal of international consumer marketing, 1995-06, Vol.7 (3), p.95-106

1995

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Limited Choice Sets, Local Price Response and Implied Measures of Price Competition

Journal of marketing research, 1996, Vol.33 (2), p.163

1996

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Using Meta-Analysis Results in Bayesian Updating: The Empty-Cell Problem

Journal of business & economic statistics, 1992-10, Vol.10 (4), p.427-435

1992

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The Emergence of Market Structure in New Repeat-Purchase Categories: The Interplay of Market Share and Retailer Distribution

Brand Extension Naming Strategies: An Exploratory Study of the Impact of Brand Traits

Understanding the chemistry of communicating effectively to an audience that is connected and engaged interactively in real time

Surfing social-media waves to propel a brand’s momentum: What wave, and when and how to ride it to perfection

Limited Choice Sets, Local Price Response and Implied Measures of Price Competition

The momentum strategy: Riding viral waves in social media space

A descriptive study of the marketing practices of Chinese private entrepreneurs

The Impact of National Culture, Business Scope, and Geographic Location on Joint Venture Operations in China

Management training and education in the People's Republic of China

Meta-Analysis and Response Surface Extrapolation: A Least Squares Approach

Cross-Validating Regression Models in Marketing Research

When Good Guanxi Turns Bad

The Challenge for Multinational Corporations in China: Think Local, Act Global

Addendum to "Cross-Validating Regression Models in Marketing Research" Vol. 12, No. 4, Fall 1993, pp. 415-427

Addendum to "Cross-Validating Regression Models in Marketing Research"

Modeling the effect of advertising on price response: An econometric framework and some preliminary findings

Testing the Koyck Scheme of Sales Response to Advertising: An Aggregation-Independent Autocorrelation Test

Optimal Strategic Pricing of Reproducible Consumer Products

Commentary on "On Bayesian Estimation of Model Parameters"

International Equity Joint Ventures in China: Operations and Potential Close-Down

Estimating an Autoregressive Current Effects Model of Sales Response When Observations Are Aggregated over Time: Least Squares versus Maximum Likelihood

Using Meta-Analysis Results in Bayesian Updating: The Empty-Cell Problem

The Need for Cognition: A Comparative Study of American and Chinese Business Executives

Limited Choice Sets, Local Price Response and Implied Measures of Price Competition

Using Meta-Analysis Results in Bayesian Updating: The Empty-Cell Problem

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