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Benefits of matching consumers’ personality: Creating perceived trustworthiness via actual self‐congruence and perceived competence via ideal self‐congruence

Psychology & marketing, 2021-03, Vol.38 (3), p.416-430

2021

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Presenting hotels in virtual reality: does it influence the booking intention?

Journal of hospitality and tourism technology, 2019-09, Vol.10 (3), p.443-463

2019

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The effects of inventory control and denied boarding on customer satisfaction: The case of capacity-based airline revenue management

Tourism management (1982), 2008-02, Vol.29 (1), p.32-43

2008

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Virtual Reality — Substitute for a Real Experience? The Role of User Motivation, Expectations and Experience Type

International journal of innovation and technology management, 2023-05, Vol.20 (3)

2023

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Linking self-congruence and functional congruence to mobile health apps

The Journal of services marketing, 2023-02, Vol.37 (3), p.287-299

2023

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Presenting Your Products in Virtual Reality: Do not Underestimate Cybersickness

HCI in Business, Government and Organizations. eCommerce and Consumer Behavior, p.206-224

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Does it pay off to smile even it is not authentic? Customers’ involvement and the effectiveness of authentic emotional displays

Marketing letters, 2021-06, Vol.32 (2), p.247-260

2021

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Do Patient Perceptions Vary With Ownership Status? A Study of Nonprofit, For-Profit, and Public Hospital Patients

Nonprofit and voluntary sector quarterly, 2014-02, Vol.43 (1), p.164-184

2014

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Crowding-in or crowding out: An empirical analysis on the effect of subsidies on individual willingness-to-pay for public transportation

Transportation research. Part A, Policy and practice, 2014-01, Vol.59, p.250-261

2014

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Guilt Appeals and Prosocial Behavior: An Experimental Analysis of the Effects of Anticipatory Versus Reactive Guilt Appeals on the Effectiveness of Blood Donor Appeals

Journal of nonprofit & public sector marketing, 2013-07, Vol.25 (3), p.237-255

2013

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Congruence constructs as mediators of stereotypic image perceptions’ effect on student volunteering intention

International review on public and nonprofit marketing, 2021-12, Vol.18 (4), p.575-597

2021

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Characterization of health-related quality of life based on the EQ-5D-5L questionnaire in head-and-neck cancer patients undergoing modern radiotherapy

Expert review of pharmacoeconomics & outcomes research, 2020-11, Vol.20 (6), p.673-682

2020

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The patient perspective of clinical training—An empirical study about patient motives to participate

Health policy (Amsterdam), 2014-10, Vol.118 (1), p.74-83

2014

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Linking actual self-congruence, ideal self-congruence, and functional congruence to donor loyalty: the moderating role of issue involvement

Zeitschrift für Betriebswirtschaft, 2021-04, Vol.91 (3), p.379-400

2021

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Resistance against corporate misconduct: an analysis of ethical ideologies’ direct and moderating effects on different forms of active rebellion

Zeitschrift für Betriebswirtschaft, 2018-08, Vol.88 (6), p.695-730

2018

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Crocodile Marketing: An Experimental Investigation into the Effects of “Crocodile-Tear” Apologies On Patient Loyalty Intentions

Schmalenbach business review, 2015, Vol.67 (1), p.34-53

2015

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Are Religiously Affiliated Hospitals More Than Just Nonprofits? A Study on Stereotypical Patient Perceptions and Preferences

Journal of religion and health, 2015-06, Vol.54 (3), p.1027-1039

2015

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Applying the concept of consumer confusion to healthcare: Development and validation of a patient confusion model

Health services management research, 2014-02, Vol.27 (1-2), p.10-21

2014

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Persönlichkeitsübereinstimmungen zwischen Marke und Konsument: Stand der empirischen Selbstkongruenzforschung und verbleibende Investigationsdirektiven

Zeitschrift für Betriebswirtschaft, 2011-05, Vol.81 (5), p.587-618

2011

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Bedarfs- und Zufriedenheitsanalyse von Patienten und Zuweisenden eines ambulanten Kataraktangebots

Klinische Monatsblätter für Augenheilkunde, 2023-11

2023

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It’s a Match! The effects of chatbot anthropomorphization and chatbot gender on consumer behavior

Journal of business research, 2023-01, Vol.155, p.113412, Article 113412

2023

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Gabler Lexikon Marktforschung

1, 2004

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Go pop-up: Effects of temporary retail on product- and brand-related consumer reactions

Journal of retailing and consumer services, 2019-09, Vol.50, p.111-121

2019

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Ansätze zur Erklärung der individuellen Boykottbereitschaft

Marketing (London), 2009-01, Vol.31 (4), p.266-278

2009

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The effects of unethical conduct of pharmaceutical companies on consumer behavior

International journal of pharmaceutical and healthcare marketing, 2012-06, Vol.6 (2), p.108-123

2012

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Benefits of matching consumers’ personality: Creating perceived trustworthiness via actual self‐congruence and perceived competence via ideal self‐congruence

Presenting hotels in virtual reality: does it influence the booking intention?

The effects of inventory control and denied boarding on customer satisfaction: The case of capacity-based airline revenue management

Virtual Reality — Substitute for a Real Experience? The Role of User Motivation, Expectations and Experience Type

Linking self-congruence and functional congruence to mobile health apps

Presenting Your Products in Virtual Reality: Do not Underestimate Cybersickness

Does it pay off to smile even it is not authentic? Customers’ involvement and the effectiveness of authentic emotional displays

Do Patient Perceptions Vary With Ownership Status? A Study of Nonprofit, For-Profit, and Public Hospital Patients

Crowding-in or crowding out: An empirical analysis on the effect of subsidies on individual willingness-to-pay for public transportation

Guilt Appeals and Prosocial Behavior: An Experimental Analysis of the Effects of Anticipatory Versus Reactive Guilt Appeals on the Effectiveness of Blood Donor Appeals

Congruence constructs as mediators of stereotypic image perceptions’ effect on student volunteering intention

Characterization of health-related quality of life based on the EQ-5D-5L questionnaire in head-and-neck cancer patients undergoing modern radiotherapy

The patient perspective of clinical training—An empirical study about patient motives to participate

Linking actual self-congruence, ideal self-congruence, and functional congruence to donor loyalty: the moderating role of issue involvement

Resistance against corporate misconduct: an analysis of ethical ideologies’ direct and moderating effects on different forms of active rebellion

Crocodile Marketing: An Experimental Investigation into the Effects of “Crocodile-Tear” Apologies On Patient Loyalty Intentions

Are Religiously Affiliated Hospitals More Than Just Nonprofits? A Study on Stereotypical Patient Perceptions and Preferences

Applying the concept of consumer confusion to healthcare: Development and validation of a patient confusion model

Persönlichkeitsübereinstimmungen zwischen Marke und Konsument: Stand der empirischen Selbstkongruenzforschung und verbleibende Investigationsdirektiven

Bedarfs- und Zufriedenheitsanalyse von Patienten und Zuweisenden eines ambulanten Kataraktangebots

It’s a Match! The effects of chatbot anthropomorphization and chatbot gender on consumer behavior

Gabler Lexikon Marktforschung

Go pop-up: Effects of temporary retail on product- and brand-related consumer reactions

Ansätze zur Erklärung der individuellen Boykottbereitschaft

The effects of unethical conduct of pharmaceutical companies on consumer behavior

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