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How and when do big data investments pay off? The role of marketing affordances and service innovation

Journal of the Academy of Marketing Science, 2021-07, Vol.49 (4), p.790-810

2021

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The dual mechanism of sales capabilities in influencing organizational performance

Journal of business research, 2016-09, Vol.69 (9), p.3707-3713

2016

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Marketing Knowledge Management: Managing Knowledge in Market Oriented Companies

Troilo, Gabriele

1, 2006

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Organizational Drivers of Salespeople's Customer Orientation and Selling Orientation

The Journal of personal selling & sales management, 2011-06, Vol.31 (3), p.269-285

2011

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Linking Data‐Rich Environments with Service Innovation in Incumbent Firms: A Conceptual Framework and Research Propositions

The Journal of product innovation management, 2017-09, Vol.34 (5), p.617-639

2017

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More Innovation with Less? A Strategic Contingency View of Slack Resources, Information Search, and Radical Innovation

The Journal of product innovation management, 2014-03, Vol.31 (2), p.259-277

2014

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The joint contribution of marketing and sales to the creation of superior customer value

Journal of business research, 2007-02, Vol.60 (2), p.98-107

2007

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Repurchase Behavior in the Performing Arts: Do Emotions Matter without Involvement?

Psychology & marketing, 2014-08, Vol.31 (8), p.635-646

2014

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Developing marketing capabilities for customer value creation through Marketing–Sales integration

Industrial marketing management, 2006-11, Vol.35 (8), p.974-988

2006

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Humanizing a Superhero: An Empirical Test in the Comic Books Industry

International business research (Toronto), 2016-10, Vol.9 (11), p.189

2016

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Market information approaches, product innovativeness, and firm performance: An empirical study in the fashion industry

Research policy, 2010-11, Vol.39 (9), p.1242-1252

2010

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Dispersion of influence between Marketing and Sales: Its effects on superior customer value and market performance

Industrial marketing management, 2009-11, Vol.38 (8), p.872-882

2009

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Re-thinking the relationship between self and other: Levinas and narratives of beautifying the body

Journal of consumer culture, 2010-11, Vol.10 (3), p.333-361

2010

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The role of marketing and innovation in services

Operations Management Research, 2020-10, p.55-76

M De Luca, Luigi

2020

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Writing it Up, Writing it Down: Being Reflexive in Accounts of Consumer Behavior

Handbook of Qualitative Research Methods in Marketing, 2006

2006

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The evolution of direct marketing in Italy

Journal of interactive marketing, 1996-01, Vol.10 (1), p.71

1996

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