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Strategic Cyber Security Management

1st edition, 2023

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The role of B2B marketers in increasing cyber security awareness and influencing behavioural change

Industrial marketing management, 2019-11, Vol.83, p.224-238

2019

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Managing Cybersecurity Threats and Increasing Organizational Resilience

Big data and cognitive computing, 2023-12, Vol.7 (4), p.177

2023

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Advances in Cybersecurity: Challenges and Solutions

Applied sciences, 2024-05, Vol.14 (10), p.4300

2024

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Combining Sociocultural Intelligence with Artificial Intelligence to Increase Organizational Cyber Security Provision through Enhanced Resilience

Big data and cognitive computing, 2022-12, Vol.6 (4), p.110

2022

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Insights into How Vietnamese Retailers Utilize Social Media to Facilitate Knowledge Creation through the Process of Value Co-Creation

Future internet, 2023-04, Vol.15 (4), p.123

2023

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The Global Cyber Security Model: Counteracting Cyber Attacks through a Resilient Partnership Arrangement

Big data and cognitive computing, 2021-09, Vol.5 (3), p.32

2021

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Enhancing Marketing Provision through Increased Online Safety That Imbues Consumer Confidence: Coupling AI and ML with the AIDA Model

Big data and cognitive computing, 2022-09, Vol.6 (3), p.78

2022

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Cyber Security Culture: Counteracting Cyber Threats through Organizational Learning and Training

1, 2013

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How B2B marketers interact with customers and develop knowledge to produce a co-owned marketing strategy

The Journal of business & industrial marketing, 2021-10, Vol.36 (10), p.1943-1955

2021

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Refining brand strategy: insights into how the “informed poseur” legitimizes purchasing counterfeits

The journal of brand management, 2019-09, Vol.26 (5), p.595-613

2019

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How mutuality reinforces partnership development: Japanese and Korean marketing perspectives

Industrial marketing management, 2012-07, Vol.41 (5), p.770-779

2012

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Cyber Security Management: A Governance, Risk and Compliance Framework

1st edition., 2014

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A strategic marketing intelligence and multi-organisational resilience framework

European journal of marketing, 2008-07, Vol.42 (7/8), p.731-745

2008

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Managing Cybersecurity Threats and Increasing Organizational Resilience

2023

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Strategic marketing decision-making in Japanese and South Korean companies

2008

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An explanation of how a collectivist culture underpins the marketing strategy process in Japanese and South Korean electronics companies

Journal of Global Scholars of Marketing Science(마케팅과학연구), 2013, 23(3), 23, pp.314-337

2013

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A strategic approach to sustainable partnership development

European business review, 2008-05, Vol.20 (3), p.222-239

2008

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Strategic Marketing Decision-Making Within Japanese and South Korean Companies

1, 2008

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An integrative approach to disaster management and planning

Disaster prevention and management, 2004, Vol.13 (3), p.218-225

Trim, Peter R.J.

2004

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Retail marketing strategy: The role of marketing intelligence, relationship marketing and trust

Marketing intelligence & planning, 2006-01, Vol.24 (7), p.730-745

2006

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The strategic corporate intelligence and transformational marketing model

Marketing intelligence & planning, 2004-03, Vol.22 (2), p.240-256

Trim, Peter R.J

2004

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Vertically integrated organisational marketing systems: a partnership approach for retailing organisations

The Journal of business & industrial marketing, 2006-04, Vol.21 (3), p.151-163

2006

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Negotiation oriented simulation exercises that incorporate business continuity and international security

On the horizon, 2009-09, Vol.17 (4), p.378-387

2009

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Strategic marketing of further and higher educational institutions: partnership arrangements and centres of entrepreneurship

International journal of educational management, 2003, Vol.17 (2), p.59-70

Trim, Peter R.J

2003

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Strategic Cyber Security Management

The role of B2B marketers in increasing cyber security awareness and influencing behavioural change

Managing Cybersecurity Threats and Increasing Organizational Resilience

Advances in Cybersecurity: Challenges and Solutions

Combining Sociocultural Intelligence with Artificial Intelligence to Increase Organizational Cyber Security Provision through Enhanced Resilience

Insights into How Vietnamese Retailers Utilize Social Media to Facilitate Knowledge Creation through the Process of Value Co-Creation

The Global Cyber Security Model: Counteracting Cyber Attacks through a Resilient Partnership Arrangement

Enhancing Marketing Provision through Increased Online Safety That Imbues Consumer Confidence: Coupling AI and ML with the AIDA Model

Cyber Security Culture: Counteracting Cyber Threats through Organizational Learning and Training

How B2B marketers interact with customers and develop knowledge to produce a co-owned marketing strategy

Refining brand strategy: insights into how the “informed poseur” legitimizes purchasing counterfeits

How mutuality reinforces partnership development: Japanese and Korean marketing perspectives

Cyber Security Management: A Governance, Risk and Compliance Framework

A strategic marketing intelligence and multi-organisational resilience framework

Managing Cybersecurity Threats and Increasing Organizational Resilience

Strategic marketing decision-making in Japanese and South Korean companies

An explanation of how a collectivist culture underpins the marketing strategy process in Japanese and South Korean electronics companies

A strategic approach to sustainable partnership development

Strategic Marketing Decision-Making Within Japanese and South Korean Companies

An integrative approach to disaster management and planning

Retail marketing strategy: The role of marketing intelligence, relationship marketing and trust

The strategic corporate intelligence and transformational marketing model

Vertically integrated organisational marketing systems: a partnership approach for retailing organisations

Negotiation oriented simulation exercises that incorporate business continuity and international security

Strategic marketing of further and higher educational institutions: partnership arrangements and centres of entrepreneurship

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