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Close Encounters of the AI Kind: Use of AI Influencers As Brand Endorsers

Journal of advertising, 2021-01, Vol.50 (1), p.11-25

2021

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Feeling excluded? Join the crowd: How social exclusion affects approach behavior toward consumer-dense retail environments

Journal of business research, 2020-11, Vol.120, p.520-528

2020

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Understanding the role of social influence in piquing curiosity and influencing attitudes and behaviors in a social network environment

Psychology & marketing, 2017-09, Vol.34 (9), p.884-893

2017

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Celebrity influence on word of mouth: the interplay of power states and power expectations

Marketing letters, 2020-03, Vol.31 (1), p.105-120

2020

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Turn the Other Cheek or an Eye for an Eye: Exploring Brand-to-Brand Dialogue on Social Media

Journal of advertising, 2021-09, Vol.50 (4), p.441-460

2021

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How social media influencer collaborations are perceived by consumers

Psychology & marketing, 2024-01, Vol.41 (1), p.168-183

2024

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Not so social: When social media increases perceptions of exclusions and negatively affects attitudes toward content

Psychology & marketing, 2021-02, Vol.38 (2), p.313-327

2021

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Influencer marketing: a scoping review and a look ahead

Journal of marketing management, 2023-07, Vol.39 (11-12), p.933-964

2023

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Instagram as a tool for study engagement and community building among adolescents: A social media pilot study

Digital health, 2020, Vol.6, p.2055207620904548-2055207620904548

2020

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Examining the Impact of Brand Transgressions on Consumers' Perceptions of Celebrity Endorsers

Journal of advertising, 2016-10, Vol.45 (4), p.377-390

2016

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Narrative transportation: A systematic literature review and future research agenda

Psychology & marketing, 2024-08, Vol.41 (8), p.1805-1819

2024

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The role of response efficacy and risk aversion in promoting compliance during crisis

The Journal of consumer affairs, 2022-12, Vol.56 (4), p.1454-1474

2022

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Too Exciting to Care? When Expressing Gratitude Is a Detriment to the Brand

Journal of advertising, 2023-03, Vol.52 (2), p.211-228

2023

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Beyond endorsements: The effect of celebrity Creative Directors on consumers’ attitudes toward the advertisement

Psychology & marketing, 2019-11, Vol.36 (11), p.1003-1013

2019

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How limited consumption experiences affect word of mouth

Marketing letters, 2021-06, Vol.32 (2), p.149-163

2021

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Compensatory word of mouth as symbolic self-completion: When talking about a brand can restore consumers’ self-perceptions after self-threat

European journal of marketing, 2020-04, Vol.54 (4), p.671-690

2020

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Pay-what-you-want with charitable giving positively impacts retailers

The Journal of services marketing, 2019-07, Vol.33 (3), p.273-284

2019

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Consumption-Focused Self-Expression Word of Mouth: A New Scale and Its Role in Consumer Research

Psychology & marketing, 2013-11, Vol.30 (11), p.959-970

2013

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I Can't Get You Out of My Head: The Influence of Secrecy on Consumers’ Self‐Brand Connections

Journal of consumer psychology, 2019-07, Vol.29 (3), p.463-471

2019

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Do you want to talk about it? When word of mouth alleviates the psychological discomfort of self‐threat

Psychology & marketing, 2017-09, Vol.34 (9), p.894-903

2017

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Promoting or protecting my brand: the identity-expression and fear-of-imitation conflict

The Journal of consumer marketing, 2017-01, Vol.34 (1), p.66-73

2017

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The Negative Impact of Deviant Imagery on Consumers' Intentions to Visit a Tourist Destination

Services marketing quarterly, 2021, Vol.42 (3-4), p.162-179

2021

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Compensatory word of mouth as symbolic self-completion

European journal of marketing, 2020-04, Vol.54 (4), p.671-690

2020

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The Influence of Bundling and Caloric Knowledge on Calories Ordered and Purchase Intent

The Journal of consumer affairs, 2017-03, Vol.51 (1), p.113-132

2017

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Creating a Professional Blog: The Impact of Student Learning Styles on Perceptions of Learning

Journal of marketing education, 2015-12, Vol.37 (3), p.181-189

2015

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Close Encounters of the AI Kind: Use of AI Influencers As Brand Endorsers

Feeling excluded? Join the crowd: How social exclusion affects approach behavior toward consumer-dense retail environments

Understanding the role of social influence in piquing curiosity and influencing attitudes and behaviors in a social network environment

Celebrity influence on word of mouth: the interplay of power states and power expectations

Turn the Other Cheek or an Eye for an Eye: Exploring Brand-to-Brand Dialogue on Social Media

How social media influencer collaborations are perceived by consumers

Not so social: When social media increases perceptions of exclusions and negatively affects attitudes toward content

Influencer marketing: a scoping review and a look ahead

Instagram as a tool for study engagement and community building among adolescents: A social media pilot study

Examining the Impact of Brand Transgressions on Consumers' Perceptions of Celebrity Endorsers

Narrative transportation: A systematic literature review and future research agenda

The role of response efficacy and risk aversion in promoting compliance during crisis

Too Exciting to Care? When Expressing Gratitude Is a Detriment to the Brand

Beyond endorsements: The effect of celebrity Creative Directors on consumers’ attitudes toward the advertisement

How limited consumption experiences affect word of mouth

Compensatory word of mouth as symbolic self-completion: When talking about a brand can restore consumers’ self-perceptions after self-threat

Pay-what-you-want with charitable giving positively impacts retailers

Consumption-Focused Self-Expression Word of Mouth: A New Scale and Its Role in Consumer Research

I Can't Get You Out of My Head: The Influence of Secrecy on Consumers’ Self‐Brand Connections

Do you want to talk about it? When word of mouth alleviates the psychological discomfort of self‐threat

Promoting or protecting my brand: the identity-expression and fear-of-imitation conflict

The Negative Impact of Deviant Imagery on Consumers' Intentions to Visit a Tourist Destination

Compensatory word of mouth as symbolic self-completion

The Influence of Bundling and Caloric Knowledge on Calories Ordered and Purchase Intent

Creating a Professional Blog: The Impact of Student Learning Styles on Perceptions of Learning

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