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The impact of climate change on the global wine industry: Challenges & solutions

Wine economics and policy, 2014-12, Vol.3 (2), p.81-89

2014

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Wine and health perceptions: Exploring the impact of gender, age and ethnicity on consumer perceptions of wine and health

Wine economics and policy, 2016-12, Vol.5 (2), p.105-113

2016

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Successful Social Media and Ecommerce Strategies in the Wine Industry

1, 2015

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Using social media for consumer interaction: An international comparison of winery adoption and activity

Wine economics and policy, 2018-12, Vol.7 (2), p.109-119

2018

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A letter by the Regional Editor for North America: Snapshot of the North American wine industry – The Challenges of growth

Wine economics and policy, 2015-06, Vol.4 (1), p.1-2

Thach, Liz

2015

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Profiling the high frequency wine consumer by price segmentation in the US market

Wine economics and policy, 2015-06, Vol.4 (1), p.53-59

2015

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Exploratory wine consumer behavior in a transitional market: The case of Poland

Wine economics and policy, 2018-06, Vol.7 (1), p.54-64

2018

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Analyzing the impact of conjunctive labeling as part of a regional wine branding strategy

Wine economics and policy, 2017-12, Vol.6 (2), p.155-164

2017

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Wines of Baja Mexico: A qualitative study examining viticulture, enology, and marketing practices

Wine economics and policy, 2015-12, Vol.4 (2), p.110-115

2015

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The amazing resilience of wine grape vineyards

Wine economics and policy, 2018-06, Vol.7 (1), p.1-2

Thach, Liz

2018

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Millennial wine consumers: Risk perception and information search

Wine economics and policy, 2012-12, Vol.1 (1), p.54-62

2012

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Generational cohort theory and wine: analyzing how gen Z differs from other American wine consuming generations

International journal of wine business research, 2021-02, Vol.33 (1), p.1-27

2021

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Wine tourists’ use of sources of information when visiting a USA wine region

Journal of vacation marketing, 2013-07, Vol.19 (3), p.221-237

2013

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Time for wine? Identifying differences in wine-drinking occasions for male and female wine consumers

Journal of wine research, 2012-07, Vol.23 (2), p.134-154

Thach, Liz

2012

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Wine for My Generation: Exploring How US Wine Consumers are Socialized to Wine

Journal of wine research, 2007-03, Vol.18 (1), p.1-18

2007

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Examining motivations and challenges of black wine entrepreneurs using the push–pull theory of entrepreneurship

International journal of wine business research, 2023-07, Vol.35 (3), p.445-466

2023

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Analyzing German winery adoption of Web 2.0 and social media

Journal of wine research, 2016-07, Vol.27 (3), p.226-241

2016

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Core tensions in luxury wine marketing: the case of Burgundian wineries

International journal of wine business research, 2018-08, Vol.30 (3), p.343-365

2018

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The impact of environmental protection and hedonistic values on organic wine purchases in the US

International journal of wine business research, 2012-01, Vol.24 (1), p.47-67

2012

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Variety seeking by wine consumers in the southern states of the US

International journal of wine business research, 2015-11, Vol.27 (4), p.260-280

2015

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Wine 2.0-The Next Phase of Wine Marketing? Exploring US Winery Adoption of Wine 2.0 Components

Journal of wine research, 2009-07, Vol.20 (2), p.143-157

Thach, Liz

2009

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Exploring the impact of social media practices on wine sales in US wineries

Journal of direct, data and digital marketing practice, 2016-06, Vol.17 (4), p.272-283

2016

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An interview with Michael Mondavi

Wine economics and policy, 2012-12, Vol.1 (1), p.89-92

2012

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Wowing the millennials: creating brand equity in the wine industry

The journal of product & brand management, 2006-01, Vol.15 (5), p.316-323

2006

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Generation Y and sparkling wines: a cross-cultural perspective

International journal of wine business research, 2011-06, Vol.23 (2), p.161-175

2011

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The impact of climate change on the global wine industry: Challenges & solutions

Wine and health perceptions: Exploring the impact of gender, age and ethnicity on consumer perceptions of wine and health

Successful Social Media and Ecommerce Strategies in the Wine Industry

Using social media for consumer interaction: An international comparison of winery adoption and activity

A letter by the Regional Editor for North America: Snapshot of the North American wine industry – The Challenges of growth

Profiling the high frequency wine consumer by price segmentation in the US market

Exploratory wine consumer behavior in a transitional market: The case of Poland

Analyzing the impact of conjunctive labeling as part of a regional wine branding strategy

Wines of Baja Mexico: A qualitative study examining viticulture, enology, and marketing practices

The amazing resilience of wine grape vineyards

Millennial wine consumers: Risk perception and information search

Generational cohort theory and wine: analyzing how gen Z differs from other American wine consuming generations

Wine tourists’ use of sources of information when visiting a USA wine region

Time for wine? Identifying differences in wine-drinking occasions for male and female wine consumers

Wine for My Generation: Exploring How US Wine Consumers are Socialized to Wine

Examining motivations and challenges of black wine entrepreneurs using the push–pull theory of entrepreneurship

Analyzing German winery adoption of Web 2.0 and social media

Core tensions in luxury wine marketing: the case of Burgundian wineries

The impact of environmental protection and hedonistic values on organic wine purchases in the US

Variety seeking by wine consumers in the southern states of the US

Wine 2.0-The Next Phase of Wine Marketing? Exploring US Winery Adoption of Wine 2.0 Components

Exploring the impact of social media practices on wine sales in US wineries

An interview with Michael Mondavi

Wowing the millennials: creating brand equity in the wine industry

Generation Y and sparkling wines: a cross-cultural perspective

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