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Selected Determinants of Consumer Satisfaction and Complaint Reports

Journal of marketing research, 1983-02, Vol.20 (1), p.21

1983

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Consumer susceptibility to interpersonal influence and attributional sensitivity

Psychology & marketing, 1992-09, Vol.9 (5), p.379-394

1992

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Testing predictions derived from inoculation theory and the effectiveness of self-disclosure communications strategies

Journal of business research, 1995-10, Vol.34 (2), p.93-105

1995

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attributional analysis of resistance to group pressure regarding illicit drug and alcohol consumption

The Journal of consumer research, 1992-06, Vol.19 (1), p.1-13

1992

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An Investigation of Individual Responses to Tensile Price Claims

The Journal of consumer research, 1988-09, Vol.15 (2), p.273-279

1988

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Selected Determinants of Consumer Satisfaction and Complaint Reports

Journal of marketing research, 1983-02, Vol.20 (1), p.21-28

1983

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Correlates of conformity in the consumption of illicit drugs and alcohol

Journal of business research, 1994-05, Vol.30 (1), p.25-31

1994

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Measurement of Consumer Susceptibility to Interpersonal Influence

The Journal of consumer research, 1989-03, Vol.15 (4), p.473-481

1989

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Sample Size Effects on Chi Square and Other Statistics Used in Evaluating Causal Models

Journal of marketing research, 1982-11, Vol.19 (4), p.425-430

1982

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An Analysis of the Dimensionality and Reliability of the Lennox and Wolfe Revised Self-Monitoring Scale

Journal of personality assessment, 1990-06, Vol.54 (3-4), p.515-522

1990

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Advertising Regulation's Effect upon Demand for Cigarettes

Journal of advertising, 1986-01, Vol.15 (4), p.51-55

1986

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Interpreting LISREL Estimates of Explained Variance in Nonrecursive Structural Equation Models

Journal of marketing research, 1986-05, Vol.23 (2), p.164-168

1986

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Use of Labeling and Assertions of Dependency in Appeals for Consumer Support

The Journal of consumer research, 1985-06, Vol.12 (1), p.90-96

1985

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Correlates of Consumer Susceptibility to Coupons in New Grocery Product Introductions

Journal of advertising, 1980, Vol.9 (3), p.31-46

1980

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Sample Size Effects on Chi Square and Other Statistics Used in Evaluating Causal Models

Journal of marketing research, 1982-11, Vol.19 (4), p.425

1982

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Lessons Learned from the Broadcast Cigarette Advertising Ban

Journal of marketing, 1979-01, Vol.43 (1), p.45-50

1979

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A Comparison of Influences on Fixed and Grid Radio Advertising Rates

Journal of advertising, 1980-12, Vol.9 (4), p.15-19

1980

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Family Income Effects on Measurement of Children's Attitudes Toward Television Commercials

The Journal of consumer research, 1979-12, Vol.6 (3), p.308-311

1979

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Attentive Audience Delivery of TV Advertising Schedules

Journal of marketing research, 1981-05, Vol.18 (2), p.187-191

1981

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Psychographic profiles of media usage segments

Journal of the Academy of Marketing Science, 1977-09, Vol.5 (4), p.379-388

1977

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Racial Differences in Perceptions of Media Advertising Credibility

Journalism Quarterly, 1979-10, Vol.56 (3), p.562-566

1979

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Audiences of Grocery Store Newspaper Advertisements

Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference, p.136-140

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Descriptive Audience Profiles of Different Daily Newspaper Sections

Journal of Applied Communication Research, 1978-04, Vol.6 (1), p.31-36

1978

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Predicting Audience Exposure to Spot TV Advertising Schedules

Journal of marketing research, 1977-02, Vol.14 (1), p.1-9

1977

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Consumer Magazines-An Efficient Medium for Reaching Organizational Buyers

Journal of advertising, 1979-04, Vol.8 (2), p.8-16

1979

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Selected Determinants of Consumer Satisfaction and Complaint Reports

Consumer susceptibility to interpersonal influence and attributional sensitivity

Testing predictions derived from inoculation theory and the effectiveness of self-disclosure communications strategies

attributional analysis of resistance to group pressure regarding illicit drug and alcohol consumption

An Investigation of Individual Responses to Tensile Price Claims

Selected Determinants of Consumer Satisfaction and Complaint Reports

Correlates of conformity in the consumption of illicit drugs and alcohol

Measurement of Consumer Susceptibility to Interpersonal Influence

Sample Size Effects on Chi Square and Other Statistics Used in Evaluating Causal Models

An Analysis of the Dimensionality and Reliability of the Lennox and Wolfe Revised Self-Monitoring Scale

Advertising Regulation's Effect upon Demand for Cigarettes

Interpreting LISREL Estimates of Explained Variance in Nonrecursive Structural Equation Models

Use of Labeling and Assertions of Dependency in Appeals for Consumer Support

Correlates of Consumer Susceptibility to Coupons in New Grocery Product Introductions

Sample Size Effects on Chi Square and Other Statistics Used in Evaluating Causal Models

Lessons Learned from the Broadcast Cigarette Advertising Ban

A Comparison of Influences on Fixed and Grid Radio Advertising Rates

Family Income Effects on Measurement of Children's Attitudes Toward Television Commercials

Attentive Audience Delivery of TV Advertising Schedules

Psychographic profiles of media usage segments

Racial Differences in Perceptions of Media Advertising Credibility

Audiences of Grocery Store Newspaper Advertisements

Descriptive Audience Profiles of Different Daily Newspaper Sections

Predicting Audience Exposure to Spot TV Advertising Schedules

Consumer Magazines-An Efficient Medium for Reaching Organizational Buyers

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