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Big Data consumer analytics and the transformation of marketing

Journal of business research, 2016-02, Vol.69 (2), p.897-904

2016

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IS THE CHANGING STATUS OF AFRICAN AMERICANS IN THE B2B BUYING CENTER REFLECTED IN TRADE JOURNAL ADVERTISING? A Six-Decade Content Analysis

Journal of advertising, 2011-12, Vol.40 (4), p.101-122

2011

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Isn't it iconic? Brand iconicity and distilled spirits: An exploratory study

Journal of foodservice business research, 2021-01, Vol.24 (1), p.19-41

2021

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Competitive Advantage and Internal Organizational Assessment

Academy of Management perspectives, 1998-08, Vol.12 (3), p.6-16

1998

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Is the Changing Status of African Americans in the B2B Buying Center Reflected in Trade Journal Advertising?

Journal of advertising, 2011-12, Vol.40 (4), p.101-122

2011

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Moving toward strategic planning unique to healthcare

Frontiers of health services management, 2006, Vol.23 (2), p.33-38

2006

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The Portrayal of African-Americans in Business-To-Business Direct Mail: A Benchmark Study

Journal of advertising, 1999-10, Vol.28 (3), p.25-35

1999

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Promise and performance in managed care: The prepaid group practice model

Social science & medicine (1982), 1996-08, Vol.43 (3), p.426-426

Swayne, Linda E.

1996

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The Portrayal of Older Americans in Television Commercials

Journal of advertising, 1987-01, Vol.16 (1), p.47-54

1987

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STRATEGIC MANAGEMENT OF HEALTH CARE ORGANIZATIONS

International Journal of Research Foundation of Hospital and Healthcare Administration, 2013-12, Vol.1 (1), p.33-34

2013

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Will Older Models Turn Off Shoppers?

International journal of advertising, 1997-01, Vol.16 (1), p.27-36

1997

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The use of comparative advertising in business-to-business direct mail

Industrial marketing management, 1995, Vol.24 (1), p.53-59

1995

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Contribution of southern authors in major marketing publications

Journal of business research, 1991, Vol.22 (1), p.33-45

1991

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Comparative advertising in horizontal business publications

Industrial marketing management, 1987-02, Vol.16 (1), p.71-76

1987

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INTRODUCTION

Journal of health and human services administration, 1996-01, Vol.18 (3), p.251-254

1996

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Publication in Major Marketing Journals: 1960-1986

Journal of marketing education, 1988-12, Vol.10 (3), p.36-48

1988

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GUIDELINES FOR COMPARATIVE ADVERTISING IN INDUSTRIAL TRADE PUBLICATIONS

The Journal of business & industrial marketing, 1988-01, Vol.3 (1), p.37-44

1988

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When merger means death: Organizational euthanasia and strategic choice

Organizational dynamics, 1992, Vol.20 (3), p.21-33

1992

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Comparative industrial advertising: The content and frequency

Industrial marketing management, 1984-05, Vol.13 (2), p.133-138

1984

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Will Older Models Turn Off Shoppers?

International journal of advertising, 1997-02, Vol.16 (1), p.27-36

1997

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Guidelines For Comparative Advertising In Industrial Trade

The Journal of business & industrial marketing, 1988-01, Vol.3 (1), p.37

1988

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Analyzing the Health Care Environment: 'You Can't Hit What Y

Health care management review, 1991-10, Vol.16 (4), p.35

1991

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Analyzing the health care environment: You canʼt hit what you canʼt see

Health care management review, 1991, Vol.16 (4), p.35-48

1991

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COMPARATIVE ADVERTISING AS CORPORATE STRATEGY: AN INVESTIGATION OF KEY UNITED STATES INDUSTRIES

SWAYNE, LINDA SUE EGGEMAN

1978

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Analyzing the health care environment: "You can't hit what you can't see"

Health care management review, 1991, Vol.16 (4), p.35-48

1991

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Big Data consumer analytics and the transformation of marketing

IS THE CHANGING STATUS OF AFRICAN AMERICANS IN THE B2B BUYING CENTER REFLECTED IN TRADE JOURNAL ADVERTISING? A Six-Decade Content Analysis

Isn't it iconic? Brand iconicity and distilled spirits: An exploratory study

Competitive Advantage and Internal Organizational Assessment

Is the Changing Status of African Americans in the B2B Buying Center Reflected in Trade Journal Advertising?

Moving toward strategic planning unique to healthcare

The Portrayal of African-Americans in Business-To-Business Direct Mail: A Benchmark Study

Promise and performance in managed care: The prepaid group practice model

The Portrayal of Older Americans in Television Commercials

STRATEGIC MANAGEMENT OF HEALTH CARE ORGANIZATIONS

Will Older Models Turn Off Shoppers?

The use of comparative advertising in business-to-business direct mail

Contribution of southern authors in major marketing publications

Comparative advertising in horizontal business publications

INTRODUCTION

Publication in Major Marketing Journals: 1960-1986

GUIDELINES FOR COMPARATIVE ADVERTISING IN INDUSTRIAL TRADE PUBLICATIONS

When merger means death: Organizational euthanasia and strategic choice

Comparative industrial advertising: The content and frequency

Will Older Models Turn Off Shoppers?

Guidelines For Comparative Advertising In Industrial Trade

Analyzing the Health Care Environment: 'You Can't Hit What Y

Analyzing the health care environment: You canʼt hit what you canʼt see

COMPARATIVE ADVERTISING AS CORPORATE STRATEGY: AN INVESTIGATION OF KEY UNITED STATES INDUSTRIES

Analyzing the health care environment: "You can't hit what you can't see"

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