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Analysing K-Beauty Brands from the Consumer–Brand Relationship Perspective

International Research Journal of Business Studies, 2024-09, Vol.15 (1), p.39-52

2024

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An Investigation on How Entrepreneurial Orientation Determines SMEs Survival

Sriwijaya international journal of dynamic economics and business (Online), 2023-10, p.211-230

2023

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Foreign Brand Admiration Among Young Consumers in Indonesia

International Research Journal of Business Studies, 2024-10, Vol.13 (1), p.33-47

2024

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Measurement Of Visitors' Perceptions And Attitudes Towards Business Location, Product Quality, And Promotion

Amwaluna (Online), 2023-01, Vol.7 (1), p.58-64

2023

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Ta’awun and Marketing Agility of Firm Survivors

International Journal of Islamic Business and Economics (IJIBEC), 2023-12, Vol.7 (2), p.77-90

2023

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The Effect of E-Wom, Sharia Compliance and Muslim Customer's Perceived Value on Customer Loyalty at Bank NTB Syariah with Emotional Attachment as a Mediating Variable

Traektorii͡a︡ nauki : mezhdunarodnyĭ ėlektronnyĭ nauchnyĭ zhurnal, 2023, Vol.9 (8), p.3098-3107

2023

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Positive eWOM and Consumers with a Fear of Missing Out

International Research Journal of Business Studies, 2024-09, Vol.17 (1), p.31-42

2024

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The Effect of E-WOM, Health Awareness, and Perceived Risks on Visiting Decisions in the Era of the Covid-19 Pandemic

International journal of multicultural and multireligious understanding, 2022-02, Vol.9 (2), p.231

2022

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The Need for Uniqueness’s Impact Analysis on Impulsive Buying of Online Fashion Product with Prices as Intervening Variable

International journal of multicultural and multireligious understanding, 2021-12, Vol.8 (12), p.451

2021

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The Influence of Attitude (ATTD), Subjective Norm (SN), Perceived Behavioral Control (PBC), And Self-Efficacy (SE) on Purchase Intentions (INT) And Behavior (BHV) Using E-Commerce

International journal of multicultural and multireligious understanding, 2021-12, Vol.8 (12), p.123

2021

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The Effect of Instagram Content Quality on Fomsumerism Behavior with Emotional Response as a Mediating Variable

Traektorii͡a︡ nauki : mezhdunarodnyĭ ėlektronnyĭ nauchnyĭ zhurnal, 2023-09, Vol.9 (1), p.4001-4009

2023

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The Influence of Instafamous and Content Marketing on General Attitude Toward Local Brands and Interest in Buying Cosmetic Products

Traektorii͡a︡ nauki : mezhdunarodnyĭ ėlektronnyĭ nauchnyĭ zhurnal, 2023-08, Vol.9 (8), p.3055-3063

2023

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The Effect of Brand Prestige, Perceived Sociability and Social Norms on Fear of Missing Out by Buy Now Pay Later

Traektorii͡a︡ nauki : mezhdunarodnyĭ ėlektronnyĭ nauchnyĭ zhurnal, 2023, Vol.9 (8), p.3072-3081

2023

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Assessing Value Co-Creation and New Product Success from Cultural Orientations and Relationship Marketing Perspectives

Journal of relationship marketing (Binghamton, N.Y.), 2017-01, Vol.16 (1), p.21-39

2017

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The Effect of Health Consciousness, Food Safety Concern, and Familiarity with Advertisements on Willingness to Pay to Purchase Healthy Food Products

Traektorii͡a︡ nauki : mezhdunarodnyĭ ėlektronnyĭ nauchnyĭ zhurnal, 2022-08, Vol.8 (7), p.1021-1029

2022

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The halo effect of foreign brands on the misclassification of local brands

Management & marketing (Bucharest, Romania), 2019-12, Vol.14 (4), p.357-371

2019

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Electronic Customer Relationship Management and Company Performance: Exploring the Product Innovativeness Development

Journal of relationship marketing (Binghamton, N.Y.), 2021, Vol.20 (1), p.1-19

2021

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Foreign Brand Admiration Among Young Consumers in Indonesia

International Research Journal of Business Studies, 2020-05, Vol.13 (1), p.33-47

2020

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The Influence of Electronic Word of Mouth and Hedonic Shopping Motivation on Impulse Buying with Fear of Missing Out as a Moderating Variable

Traektorii͡a︡ nauki : mezhdunarodnyĭ ėlektronnyĭ nauchnyĭ zhurnal, 2024-04, Vol.10 (1), p.3015-3024

2024

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The Effect of Hedonic Shopping and Utilitarian Values on Impulse Buying Moderated by Gender on the Marketplace

International journal of multicultural and multireligious understanding, 2022-02, Vol.9 (2), p.54

2022

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THE EFFECT OF BANK NTB REBRANDING BECOME BANK NTB SYARIAH ON NON-MUSLIM CUSTOMERS LOYALTY

Russian journal of agricultural and socio-economic sciences, 2022-10, Vol.130 (10), p.14-22

2022

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Home country image and ethnocentrism among young consumers in a developing country

Journal for global business advancement, 2016, Vol.9 (2), p.195

Sulhaini, N.A.

2016

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Influence of Trust, Subjective Norm,and Perceived Usefulness on the Intention of Using Contraceptives with Education Level as Moderation Variables

International journal of multicultural and multireligious understanding, 2021-08, Vol.8 (8), p.125

2021

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Global symbolic-value orientation and positive electronic word of mouth towards local fashion brands

Asia Pacific management review, 2022-09, Vol.27 (3), p.220-228

2022

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How do Entrepreneurial Human Resource Practices Determine Small Firms’ Performance?

International Research Journal of Business Studies, 2016-12, Vol.9 (3), p.133-146

2016

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Analysing K-Beauty Brands from the Consumer–Brand Relationship Perspective

An Investigation on How Entrepreneurial Orientation Determines SMEs Survival

Foreign Brand Admiration Among Young Consumers in Indonesia

Measurement Of Visitors' Perceptions And Attitudes Towards Business Location, Product Quality, And Promotion

Ta’awun and Marketing Agility of Firm Survivors

The Effect of E-Wom, Sharia Compliance and Muslim Customer's Perceived Value on Customer Loyalty at Bank NTB Syariah with Emotional Attachment as a Mediating Variable

Positive eWOM and Consumers with a Fear of Missing Out

The Effect of E-WOM, Health Awareness, and Perceived Risks on Visiting Decisions in the Era of the Covid-19 Pandemic

The Need for Uniqueness’s Impact Analysis on Impulsive Buying of Online Fashion Product with Prices as Intervening Variable

The Influence of Attitude (ATTD), Subjective Norm (SN), Perceived Behavioral Control (PBC), And Self-Efficacy (SE) on Purchase Intentions (INT) And Behavior (BHV) Using E-Commerce

The Effect of Instagram Content Quality on Fomsumerism Behavior with Emotional Response as a Mediating Variable

The Influence of Instafamous and Content Marketing on General Attitude Toward Local Brands and Interest in Buying Cosmetic Products

The Effect of Brand Prestige, Perceived Sociability and Social Norms on Fear of Missing Out by Buy Now Pay Later

Assessing Value Co-Creation and New Product Success from Cultural Orientations and Relationship Marketing Perspectives

The Effect of Health Consciousness, Food Safety Concern, and Familiarity with Advertisements on Willingness to Pay to Purchase Healthy Food Products

The halo effect of foreign brands on the misclassification of local brands

Electronic Customer Relationship Management and Company Performance: Exploring the Product Innovativeness Development

Foreign Brand Admiration Among Young Consumers in Indonesia

The Influence of Electronic Word of Mouth and Hedonic Shopping Motivation on Impulse Buying with Fear of Missing Out as a Moderating Variable

The Effect of Hedonic Shopping and Utilitarian Values on Impulse Buying Moderated by Gender on the Marketplace

THE EFFECT OF BANK NTB REBRANDING BECOME BANK NTB SYARIAH ON NON-MUSLIM CUSTOMERS LOYALTY

Home country image and ethnocentrism among young consumers in a developing country

Influence of Trust, Subjective Norm,and Perceived Usefulness on the Intention of Using Contraceptives with Education Level as Moderation Variables

Global symbolic-value orientation and positive electronic word of mouth towards local fashion brands

How do Entrepreneurial Human Resource Practices Determine Small Firms’ Performance?

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