UB Paderborn / Katalog / Suche / in CDI

1 – 25 von 35

Sortiert nach

Is luxury just a female thing? The role of gender in luxury brand consumption

Journal of business research, 2013-07, Vol.66 (7), p.889-896

2013

Link zum Volltext

Verfügbarkeit prüfen

Brand personality: A meta-analytic review of antecedents and consequences

Marketing letters, 2013-09, Vol.24 (3), p.205-216

2013

Link zum Volltext

Verfügbarkeit prüfen

Do life events always lead to change in purchase? The mediating role of change in consumer innovativeness, the variety seeking tendency, and price consciousness

Journal of the Academy of Marketing Science, 2018-05, Vol.46 (3), p.516-536

2018

Link zum Volltext

Verfügbarkeit prüfen

Motivational Drivers of Content Contribution to Company- Versus Consumer-Hosted Online Communities

Psychology & marketing, 2015-03, Vol.32 (3), p.341-355

2015

Link zum Volltext

Verfügbarkeit prüfen

Consumers' self‐construal: Measurement and relevance for social media communication success

Journal of consumer behaviour, 2021-07, Vol.20 (4), p.959-979

2021

Link zum Volltext

Verfügbarkeit prüfen

Measurement Characteristics of Aaker's Brand Personality Dimensions: Lessons to be Learned from Human Personality Research

Psychology & marketing, 2013-11, Vol.30 (11), p.950-958

2013

Link zum Volltext

Verfügbarkeit prüfen

The Effect of Stylistic Product Information on Consumers' Aesthetic Responses

Psychology & marketing, 2016-03, Vol.33 (3), p.165-176

2016

Link zum Volltext

Verfügbarkeit prüfen

Online Consumption Communities: An Introduction

Psychology & marketing, 2015-03, Vol.32 (3), p.235-239

2015

Link zum Volltext

Verfügbarkeit prüfen

Adolescents’ perceived brand deprivation stress and its implications for corporate and consumer well‐being

Psychology & marketing, 2017-08, Vol.34 (8), p.807-822

2017

Link zum Volltext

Verfügbarkeit prüfen

The relevance of visitors’ nation brand embeddedness and personality congruence for nation brand identification, visit intentions and advocacy

Tourism management (1982), 2011, Vol.32 (6), p.1282-1289

Stokburger-Sauer, Nicola E.

2011

Link zum Volltext

Verfügbarkeit prüfen

Masked smiles matter - employee verbal expertise and emotion display during COVID-19

The Service industries journal, 2021-01, Vol.41 (1-2), p.107-137

2021

Link zum Volltext

Verfügbarkeit prüfen

The importance of perceived fairness in product customization settings

The Service industries journal, 2022-09, Vol.42 (11-12), p.823-842

2022

Link zum Volltext

Verfügbarkeit prüfen

The role of aesthetic taste in consumer behavior

Journal of the Academy of Marketing Science, 2012, Vol.40 (1), p.167-180

2012

Link zum Volltext

Verfügbarkeit prüfen

The effect of context attractiveness on product attractiveness and product quality: the moderating role of product familiarity

Marketing letters, 2017-06, Vol.28 (2), p.241-253

2017

Link zum Volltext

Verfügbarkeit prüfen

The Power of Codesign to Bond Customers to Products and Companies: The Role of Toolkit Support and Creativity

Journal of interactive marketing, 2016-11, Vol.36, p.15-30

2016

Link zum Volltext

Verfügbarkeit prüfen

Value cocreation at its peak: the asymmetric relationship between coproduction and loyalty

Journal of service management, 2016-08, Vol.27 (4), p.563-590

2016

Link zum Volltext

Verfügbarkeit prüfen

Brand Image and Fan Loyalty in Professional Team Sport: A Refined Model and Empirical Assessment

Journal of sport management, 2008-03, Vol.22 (2), p.205-226

2008

Link zum Volltext

Verfügbarkeit prüfen

The relevance of holistic website perception. How sense-making and exploration cues guide consumers' emotions and behaviors

Journal of business research, 2014-12, Vol.67 (12), p.2515-2522

2014

Link zum Volltext

Verfügbarkeit prüfen

Art Sponsorship Success: An Empirical Investigation into Sponsor Recall and the Ambiguous Role of Visitors’ Involvement

Marketing (Munich), 2017-01, Vol.39 (1), p.3-14

2017

Link zum Volltext

Verfügbarkeit prüfen

The relevance of consumer—brand identification in the team sport industry

Marketing Review St. Gallen, 2014-02, Vol.31 (2), p.20-31

2014

Link zum Volltext

Verfügbarkeit prüfen

The impact of emotional labor on employees’ work-life balance perception and commitment: A study in the hospitality industry

International journal of hospitality management, 2017-08, Vol.65, p.47-58

2017

Link zum Volltext

Verfügbarkeit prüfen

Customer co-creation of travel services: The role of company support and customer satisfaction with the co-creation performance

Tourism management (1982), 2012-12, Vol.33 (6), p.1483-1492

2012

Link zum Volltext

Verfügbarkeit prüfen

Destination attractiveness and destination attachment: The mediating role of tourists' attitude

Tourism management perspectives, 2016-07, Vol.19, p.93-101

2016

Link zum Volltext

Verfügbarkeit prüfen

How and when effective customer journeys drive brand loyalty: the role of consumer-brand identification

Journal of service management, 2024-04, Vol.35 (6), p.109-135

2024

Link zum Volltext

Verfügbarkeit prüfen

Destination’s social media communication and emotions: An investigation of visit intentions, word-of-mouth and travelers’ facially expressed emotions

Journal of destination marketing & management, 2021-12, Vol.22, p.100661, Article 100661

2021

Link zum Volltext

Verfügbarkeit prüfen

1 – 25 von 35

Suche als RSS-Feed

Suchergebnisse filtern

Filter anzeigen

Nur zeigen

Geprüft (Peer-Review)
(31)
Mit Volltextzugriff
(34)

Publikationsform

Sprache

Erscheinungsjahr

n.n

Thema

Social Sciences
(25)
Business & Economics
(24)
Business
(15)
Studies
(12)
Consumers
(10)
Management
(10)
Consumer Behavior
(8)
Konsumentenverhalten
(8)
Marketing
(7)
Hospitality, Leisure, Sport & Tourism
(6)
Psychology
(6)
Psychology, Applied
(6)
Social Sciences - Other Topics
(6)
Beziehungsmarketing
(5)
Brand Identification
(5)
Business And Management
(5)
Product Design
(5)
Brand Loyalty
(4)
Markenimage
(4)
Aesthetics
(3)

15 weitere anzeigen...

Weniger anzeigen...

Neu hinzugefügt

... seit 90 Tagen
(1)

Menü

Weitere Dienste

Einstellungen

Is luxury just a female thing? The role of gender in luxury brand consumption

Brand personality: A meta-analytic review of antecedents and consequences

Do life events always lead to change in purchase? The mediating role of change in consumer innovativeness, the variety seeking tendency, and price consciousness

Motivational Drivers of Content Contribution to Company- Versus Consumer-Hosted Online Communities

Consumers' self‐construal: Measurement and relevance for social media communication success

Measurement Characteristics of Aaker's Brand Personality Dimensions: Lessons to be Learned from Human Personality Research

The Effect of Stylistic Product Information on Consumers' Aesthetic Responses

Online Consumption Communities: An Introduction

Adolescents’ perceived brand deprivation stress and its implications for corporate and consumer well‐being

The relevance of visitors’ nation brand embeddedness and personality congruence for nation brand identification, visit intentions and advocacy

Masked smiles matter - employee verbal expertise and emotion display during COVID-19

The importance of perceived fairness in product customization settings

The role of aesthetic taste in consumer behavior

The effect of context attractiveness on product attractiveness and product quality: the moderating role of product familiarity

The Power of Codesign to Bond Customers to Products and Companies: The Role of Toolkit Support and Creativity

Value cocreation at its peak: the asymmetric relationship between coproduction and loyalty

Brand Image and Fan Loyalty in Professional Team Sport: A Refined Model and Empirical Assessment

The relevance of holistic website perception. How sense-making and exploration cues guide consumers' emotions and behaviors

Art Sponsorship Success: An Empirical Investigation into Sponsor Recall and the Ambiguous Role of Visitors’ Involvement

The relevance of consumer—brand identification in the team sport industry

The impact of emotional labor on employees’ work-life balance perception and commitment: A study in the hospitality industry

Customer co-creation of travel services: The role of company support and customer satisfaction with the co-creation performance

Destination attractiveness and destination attachment: The mediating role of tourists' attitude

How and when effective customer journeys drive brand loyalty: the role of consumer-brand identification

Destination’s social media communication and emotions: An investigation of visit intentions, word-of-mouth and travelers’ facially expressed emotions

Suchergebnisse filtern