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The underdog trap: The moderating role of transgression type in forgiving underdog brands

Psychology & marketing, 2019-01, Vol.36 (1), p.28-40

2019

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Taking Another Look at Airline CSR: How Required CSR and Desired CSR Affect Customer Loyalty in the Airline Industry

Sustainability, 2020-05, Vol.12 (10), p.4281

2020

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Modified Pyramid of CSR for Corporate Image and Customer Loyalty: Focusing on the Moderating Role of the CSR Experience

Sustainability, 2019-09, Vol.11 (17), p.4745

2019

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How Can We Increase Pro-environmental Behavior During COVID-19 Pandemic? Focusing on the Altruistic (vs. Egoistic) Concerns

Frontiers in psychology, 2022-05, Vol.13, p.870630-870630

2022

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To drink, or to exercise: That is (not) the question! Daily effects of alcohol consumption and exercise on well‐being

Applied psychology : health and well-being, 2022-05, Vol.14 (2), p.555-571

2022

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Pro-environmental behavior on electric vehicle use intention: Integrating value-belief-norm theory and theory of planned behavior

Journal of cleaner production, 2023-09, Vol.418, p.138211, Article 138211

2023

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Visual complexity = hedonic? Effects of visually complex packages on consumer perceptions and evaluations of products

Journal of retailing and consumer services, 2023-09, Vol.74, p.103435, Article 103435

2023

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The Role of Beneficiaries' Group Identity in Determining Successful Appeal Strategies for Charitable Giving

Psychology & marketing, 2015-12, Vol.32 (12), p.1117-1132

2015

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Self-service versus human interaction in private consumption: The moderating role of brand personality

Social behavior and personality, 2022-04, Vol.50 (4), p.1-10

2022

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Human-like underdog brands: How brand personality affects self-service technology adoption

Social behavior and personality, 2022-04

2022

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Self-service versus human interaction in private consumption: The moderating role of brand personality

Social behavior and personality, 2022-04, Vol.50 (4), p.1-10

2022

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Human-like underdog brands: How brand personality affects selfservice technology adoption

Social behavior and personality, 2022-04, Vol.50 (4), p.1-13

2022

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Paradoxical Impacts of Social Relationship on Well-Being During the COVID-19 Pandemic

Journal of happiness studies, 2023-02, Vol.24 (2), p.745-767

2023

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Do Art Lovers Lead Happier and Even Healthier Lives? Investigating the Psychological and Physical Benefits of Savoring Art

Psychology of aesthetics, creativity, and the arts, 2024-06, Vol.18 (3), p.279-286

2024

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The Role of Beneficiaries' Group Identity in Charitable Giving

Advances in Consumer Research, 2013, Vol.41, p.1

2013

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Online Art Subscription Services: Effects of Consumer Needs on Rent and Purchase Intention

The Journal of Humanities and Social sciences 21, 2022-02, Vol.13 (1), p.2317-2332

2022

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Effect of Rating Valence and Object Types (Artwork vs. Artifact) on Consumer Purchase Intention in an Online Shopping Context

Korean Journal of Marketing, 2022-02, Vol.37 (1), p.1-19

2022

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Effects of Perceived Social Mobility on Consumers’ Responses to Advertising Endorsed by Children of Celebrities: The Mediating Effect of the Perceived Parasocial Relationship

Journal of Consumer Studies, 2021-06, Vol.32 (3), p.47-72

2021

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DISEASE SALIENCE AND VISUAL COMPLEXITY: WHEN, HOW, AND WHY DISEASE SALIENCE DECREASES LIKING FOR COMPLEX DESIGN

Global Fashion Management Conference, 2023-07, p.564-564

2023

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THE RELATION OF ALCOHOL CONSUMPTION AND HAPPINESS IN EVERYDAY LIFE: A MULTILEVEL MODELING APPROACH

Global Fashion Management Conference, 2019-07, Vol.2019, p.200-203

2019

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ARE YOU READY TO EMBRACE ART WORK MADE BY ARTIFICIAL INTELLIGENCE? - THE ASYMMETRIC EFFECTS OF ATTITUDES TOWARD ART WORK (ART VS. ART INFUSED PRODUCT) AND PAINTING AGENT (HUMAN VS. ARTIFICIAL INTELLIGENCE)

Global Fashion Management Conference, 2019-07, Vol.2019, p.46-50

2019

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THE ASYMMETRIC FORGIVENESS TOWARD BRAND STATUS (UNDERDOG VS. TOP-DOG) UPON BRAND CRISIS TYPES (RELATIONAL CRISIS VS. NON-RELATIONAL CRISIS)

Global Fashion Management Conference, 2018-07, Vol.2018, p.547-547

2018

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THE ASYMMETRIC EFFECTS OF ATTITUDE TOWARD THE BRAND (SYMBOLIC vs. FUNCTIONAL) UPON RECOMMENDATION SYSTEM (ARTIFICIAL INTELLIGENCE vs. HUMAN)

Global Fashion Management Conference, 2018-07, Vol.2018, p.132-133

2018

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The underdog trap: The moderating role of transgression type in forgiving underdog brands

Taking Another Look at Airline CSR: How Required CSR and Desired CSR Affect Customer Loyalty in the Airline Industry

Modified Pyramid of CSR for Corporate Image and Customer Loyalty: Focusing on the Moderating Role of the CSR Experience

How Can We Increase Pro-environmental Behavior During COVID-19 Pandemic? Focusing on the Altruistic (vs. Egoistic) Concerns

To drink, or to exercise: That is (not) the question! Daily effects of alcohol consumption and exercise on well‐being

Pro-environmental behavior on electric vehicle use intention: Integrating value-belief-norm theory and theory of planned behavior

Visual complexity = hedonic? Effects of visually complex packages on consumer perceptions and evaluations of products

The Role of Beneficiaries' Group Identity in Determining Successful Appeal Strategies for Charitable Giving

Self-service versus human interaction in private consumption: The moderating role of brand personality

Human-like underdog brands: How brand personality affects self-service technology adoption

Self-service versus human interaction in private consumption: The moderating role of brand personality

Human-like underdog brands: How brand personality affects selfservice technology adoption

Paradoxical Impacts of Social Relationship on Well-Being During the COVID-19 Pandemic

Do Art Lovers Lead Happier and Even Healthier Lives? Investigating the Psychological and Physical Benefits of Savoring Art

The Role of Beneficiaries' Group Identity in Charitable Giving

Online Art Subscription Services: Effects of Consumer Needs on Rent and Purchase Intention

Effect of Rating Valence and Object Types (Artwork vs. Artifact) on Consumer Purchase Intention in an Online Shopping Context

Effects of Perceived Social Mobility on Consumers’ Responses to Advertising Endorsed by Children of Celebrities: The Mediating Effect of the Perceived Parasocial Relationship

DISEASE SALIENCE AND VISUAL COMPLEXITY: WHEN, HOW, AND WHY DISEASE SALIENCE DECREASES LIKING FOR COMPLEX DESIGN

THE RELATION OF ALCOHOL CONSUMPTION AND HAPPINESS IN EVERYDAY LIFE: A MULTILEVEL MODELING APPROACH

ARE YOU READY TO EMBRACE ART WORK MADE BY ARTIFICIAL INTELLIGENCE? - THE ASYMMETRIC EFFECTS OF ATTITUDES TOWARD ART WORK (ART VS. ART INFUSED PRODUCT) AND PAINTING AGENT (HUMAN VS. ARTIFICIAL INTELLIGENCE)

THE ASYMMETRIC FORGIVENESS TOWARD BRAND STATUS (UNDERDOG VS. TOP-DOG) UPON BRAND CRISIS TYPES (RELATIONAL CRISIS VS. NON-RELATIONAL CRISIS)

THE ASYMMETRIC EFFECTS OF ATTITUDE TOWARD THE BRAND (SYMBOLIC vs. FUNCTIONAL) UPON RECOMMENDATION SYSTEM (ARTIFICIAL INTELLIGENCE vs. HUMAN)

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