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Consumer response towards social media advertising: Effect of media interactivity, its conditions and the underlying mechanism

International journal of information management, 2020-10, Vol.54, p.102155, Article 102155

2020

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An empirical study on consumer motives and attitude towards adoption of electric vehicles in India: Policy implications for stakeholders

Energy policy, 2022-06, Vol.165, p.112941, Article 112941

2022

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Integrated banking channel service quality (IBCSQ): Role of IBCSQ for building consumers' relationship quality and brand equity

Journal of retailing and consumer services, 2024-01, Vol.76, p.103616, Article 103616

S, Sreejesh

2024

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Geographical indications as a labelling strategy: an empirical investigation of negative bias and its managing conditions

The Journal of consumer marketing, 2024-04, Vol.41 (3), p.340-356

2024

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Service quality versus service experience: An empirical examination of the consequential effects in B2B services

Industrial marketing management, 2019-10, Vol.82, p.52-69

2019

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Examining the Deferred Effects of Gaming Platform and Game Speed of Advergames on Memory, Attitude, and Purchase Intention

Journal of interactive marketing, 2021-08, Vol.55 (1), p.52-66

2021

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Behavioural conflict on employee wellbeing: role of negative affect state and workplace fun

Benchmarking : an international journal, 2023-11, Vol.30 (8), p.2634-2654

2023

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Impact of responsible tourism on destination sustainability and quality of life of community in tourism destinations

Journal of hospitality and tourism management, 2017-06, Vol.31, p.83-89

2017

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Key account management in B2B marketing: A systematic literature review and research agenda

Journal of business research, 2023-02, Vol.156, p.113541, Article 113541

2023

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Brands in a game or a game for brands? Comparing the persuasive effectiveness of in‐game advertising and advergames

Psychology & marketing, 2022-12, Vol.39 (12), p.2328-2348

2022

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Managing customers’ undesirable responses towards hospitality service brands during service failure: The moderating role of other customer perception

International journal of hospitality management, 2021-04, Vol.94, p.102873, Article 102873

2021

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What we know and need to know about the gamification of advertising: A review and synthesis of the advergame studies

European journal of marketing, 2019-04, Vol.53 (4), p.607-634

2019

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CSR through social media: examining the intervening factors

Marketing intelligence & planning, 2020-01, Vol.38 (1), p.103-120

2020

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Validating a scale to measure consumer’s luxury brand aspiration

The journal of product & brand management, 2016-08, Vol.25 (5), p.465-478

2016

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Moving beyond the content: The role of contextual cues in the effectiveness of gamification of advertising

Journal of business research, 2021-08, Vol.132, p.88-101

2021

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Examining the role of customers' intrinsic motivation on continued usage of mobile banking: a relational approach

International journal of bank marketing, 2022-02, Vol.40 (1), p.87-109

2022

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Role of word-of-mouth communication in consumer brand relationship initiation and maintenance: insights from the bottom of pyramid markets

International journal of emerging markets, 2024-05, Vol.19 (5), p.1259-1280

2024

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‘Do not be Deteriorated by service failures, Learn from them and start managing it’: Conditions and mechanisms for managing online service failures

Journal of retailing and consumer services, 2024-11, Vol.81, p.104017, Article 104017

2024

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Prosumption through advergames: leveraging on advergame format and reward elements to create a sacred brand

European journal of marketing, 2022-11, Vol.56 (10), p.2649-2676

2022

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Examination of the roles played by brand love and jealousy in shaping customer engagement

The journal of product & brand management, 2014-01, Vol.23 (1), p.24-32

2014

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Effect of information content and form on customers’ attitude and transaction intention in mobile banking: Moderating role of perceived privacy concern

International journal of bank marketing, 2016-01, Vol.34 (7), p.1092-1113

2016

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Effect of nature of the game on ad-persuasion in online gaming context: Moderating roles of game-product congruence and consumer’s need for cognition

Internet research, 2017-01, Vol.27 (1), p.52-73

2017

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Developing responsible consumption behaviours through social media platforms: sustainable brand practices as message cues

Information technology & people (West Linn, Or.), 2023-03, Vol.36 (2), p.532-563

2023

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Digital healthcare retail: role of presence in creating patients' experience

International journal of retail & distribution management, 2022-01, Vol.50 (1), p.36-54

2022

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The impact of other customer perception on consumer-brand relationships

Journal of service theory and practice, 2018-03, Vol.28 (2), p.130-146

2018

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Consumer response towards social media advertising: Effect of media interactivity, its conditions and the underlying mechanism

An empirical study on consumer motives and attitude towards adoption of electric vehicles in India: Policy implications for stakeholders

Integrated banking channel service quality (IBCSQ): Role of IBCSQ for building consumers' relationship quality and brand equity

Geographical indications as a labelling strategy: an empirical investigation of negative bias and its managing conditions

Service quality versus service experience: An empirical examination of the consequential effects in B2B services

Examining the Deferred Effects of Gaming Platform and Game Speed of Advergames on Memory, Attitude, and Purchase Intention

Behavioural conflict on employee wellbeing: role of negative affect state and workplace fun

Impact of responsible tourism on destination sustainability and quality of life of community in tourism destinations

Key account management in B2B marketing: A systematic literature review and research agenda

Brands in a game or a game for brands? Comparing the persuasive effectiveness of in‐game advertising and advergames

Managing customers’ undesirable responses towards hospitality service brands during service failure: The moderating role of other customer perception

What we know and need to know about the gamification of advertising: A review and synthesis of the advergame studies

CSR through social media: examining the intervening factors

Validating a scale to measure consumer’s luxury brand aspiration

Moving beyond the content: The role of contextual cues in the effectiveness of gamification of advertising

Examining the role of customers' intrinsic motivation on continued usage of mobile banking: a relational approach

Role of word-of-mouth communication in consumer brand relationship initiation and maintenance: insights from the bottom of pyramid markets

‘Do not be Deteriorated by service failures, Learn from them and start managing it’: Conditions and mechanisms for managing online service failures

Prosumption through advergames: leveraging on advergame format and reward elements to create a sacred brand

Examination of the roles played by brand love and jealousy in shaping customer engagement

Effect of information content and form on customers’ attitude and transaction intention in mobile banking: Moderating role of perceived privacy concern

Effect of nature of the game on ad-persuasion in online gaming context: Moderating roles of game-product congruence and consumer’s need for cognition

Developing responsible consumption behaviours through social media platforms: sustainable brand practices as message cues

Digital healthcare retail: role of presence in creating patients' experience

The impact of other customer perception on consumer-brand relationships

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