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Understanding the Performance Drivers of Conscious Firms

California management review, 2013-05, Vol.55 (3), p.87-96

Sisodia, Rajendra S.

2013

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Commentary:Understanding the Performance Drivers of Conscious Firms

California management review, 2013-05, Vol.55 (3), p.87-96

Rajendra S. Sisodia

2013

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Developing a model of antecedents to consumers' perceptions and evaluations of price unfairness

Journal of business research, 2009-08, Vol.62 (8), p.761-767

2009

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The Antecedents and Consequences of Customer-Centric Marketing

Journal of the Academy of Marketing Science, 2000, Vol.28 (1), p.55-66

2000

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The 4A's of Marketing: Creating Value for Customers, Companies and Society

1, 2012

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Marketing productivity: issues and analysis

Journal of business research, 2002-05, Vol.55 (5), p.349-362

2002

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Revisiting Marketing's Lawlike Generalizations

Journal of the Academy of Marketing Science, 1999, Vol.27 (1), p.71-87

1999

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A Dangerous Divergence: Marketing and Society

Journal of public policy & marketing, 2005-04, Vol.24 (1), p.160-162

2005

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Doing business in the age of conscious capitalism

Journal of Indian business research, 2009-06, Vol.1 (2/3), p.188-192

Sisodia, Rajendra S.

2009

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Enhancing Customer Engagement Through Consciousness

Journal of retailing, 2017-03, Vol.93 (1), p.55-64

2017

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Conscious Capitalism: A Better Way to Win: A Response to James O'Toole and David Vogel's “Two and a Half Cheers for Conscious Capitalism”

California management review, 2011-05, Vol.53 (3), p.98-108

Sisodia, Rajendra S.

2011

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Raising Marketing's Aspirations

Journal of public policy & marketing, 2007-04, Vol.26 (1), p.141-143

2007

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Conscious Capitalism: A Better Way to Win

California management review, 2011-04, Vol.53 (3), p.98-108

Sisodia, Rajendra S

2011

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Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure

Journal of marketing, 2005-10, Vol.69 (4), p.1-25

2005

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The 4 A's of Marketing: Creating Value for Customer, Company and Society

1, 2012

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The Four A’s of Marketing

Marketing Wisdom, 2019, p.81-99

2019

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Marketing Information and Decision Support Systems for Services

The Journal of services marketing, 1992, Vol.6 (1), p.51-64

Sisodia, Rajendra S

1992

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Student beliefs and attitudes about business: shaping the views of first-year business students--a preliminary study

S.A.M. advanced management journal (1984), 2013-09, Vol.78 (4), p.35

2013

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Expert Systems for Services Marketing - Prospects and Payoffs

The Journal of services marketing, 1991-03, Vol.5 (3), p.37-54

Sisodia, Rajendra S

1991

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Technological choices within competitive strategy types: a conceptual integration

International journal of technology management, 1994-01, Vol.9 (2), p.172-195

1994

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Competitive Advantage Through Design

The Journal of business strategy, 1992-06, Vol.13 (6), p.33-40

Sisodia, Rajendra S.

1992

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Globalization of Competition: The Global Rule of Three and the New Triad Power

GLIMS Journal of Management Review and Transformation, 2022-03, Vol.1 (1), p.11-29

2022

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Why Companies Kill Their Technologies

The Journal of business strategy, 1992-01, Vol.13 (1), p.42-48

Sisodia, Rajendra S.

1992

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The information mall

Telecommunications policy, 1993-07, Vol.17 (5), p.376-389

1993

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Modeling How Institutional Investors Allocate Business to Brokers

Marketing letters, 1991-01, Vol.2 (1), p.71-81

1991

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Understanding the Performance Drivers of Conscious Firms

Commentary:Understanding the Performance Drivers of Conscious Firms

Developing a model of antecedents to consumers' perceptions and evaluations of price unfairness

The Antecedents and Consequences of Customer-Centric Marketing

The 4A's of Marketing: Creating Value for Customers, Companies and Society

Marketing productivity: issues and analysis

Revisiting Marketing's Lawlike Generalizations

A Dangerous Divergence: Marketing and Society

Doing business in the age of conscious capitalism

Enhancing Customer Engagement Through Consciousness

Conscious Capitalism: A Better Way to Win: A Response to James O'Toole and David Vogel's “Two and a Half Cheers for Conscious Capitalism”

Raising Marketing's Aspirations

Conscious Capitalism: A Better Way to Win

Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure

The 4 A's of Marketing: Creating Value for Customer, Company and Society

The Four A’s of Marketing

Marketing Information and Decision Support Systems for Services

Student beliefs and attitudes about business: shaping the views of first-year business students--a preliminary study

Expert Systems for Services Marketing - Prospects and Payoffs

Technological choices within competitive strategy types: a conceptual integration

Competitive Advantage Through Design

Globalization of Competition: The Global Rule of Three and the New Triad Power

Why Companies Kill Their Technologies

The information mall

Modeling How Institutional Investors Allocate Business to Brokers

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