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Achieving Marketing Objectives through Social Sponsorships

Journal of marketing, 2006-10, Vol.70 (4), p.154-169

2006

Volltextzugriff (PDF)

The Use of Concurrent Disclosures to Correct Invalid Inferences

The Journal of consumer research, 2000-03, Vol.26 (4), p.307-322

2000

Volltextzugriff (PDF)

Brand Dilution: When Do New Brands Hurt Existing Brands?

Journal of marketing, 2006-04, Vol.70 (2), p.52-66

2006

Volltextzugriff (PDF)

Brand Dilution: When Do New Brands Hurt Existing Brands?

Journal of marketing, 2006-04, Vol.70 (2), p.52-66

2006

Volltextzugriff (PDF)

Inference Effects without Inference Making? Effects of Missing Information on Discounting and Use of Presented Information

The Journal of consumer research, 1991-03, Vol.17 (4), p.477-491

1991

Volltextzugriff (PDF)

Leveraging Equity across the Brand Portfolio

Marketing letters, 2000-08, Vol.11 (3), p.210-220

2000

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Capturing and Creating Public Opinion in Survey Research

The Journal of consumer research, 1993-09, Vol.20 (2), p.316-329

1993

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Brand Equity Dilution: Retailer Display and Context Brand Effects

Journal of marketing research, 1999-08, Vol.36 (3), p.345-355

1999

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Brand Equity Dilution: Retailer Display and Context Brand Effects

Journal of marketing research, 1999-08, Vol.36 (3), p.345

1999

Volltextzugriff (PDF)

Achieving Marketing Objectives Through Social Sponsorships

Journal of marketing, 2006-10, Vol.70 (4), p.1

2006

Volltextzugriff (PDF)

Brand Dilution: When Do New Brands Hurt Existing Brands?

Journal of marketing, 2006-04, Vol.70 (2), p.1

2006

Volltextzugriff (PDF)

The Effects of Brand Quality on Price Valuations of the Product Portfolio

Advances in Consumer Research, 2002, Vol.30, p.264

2002

Volltextzugriff (PDF)

The Use of Concurrent Disclosures to Correct Invalid Inferences

Advances in consumer research, 2000-01, Vol.27

2000

Volltextzugriff (PDF)

Managing Brand Image Transfer: How Display Structure Affects Attention to Cues

Advances in consumer research, 1994-01, Vol.21

1994

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Knowing More Than We're Told: Inferences From Advertising Claims

Advances in consumer research, 1994-01, Vol.21, p.96

1994

Volltextzugriff (PDF)

"Inferences About Missing Attributes: Contingencies Affecting the Use of Alternative Information Sources"

Advances in consumer research, 1990-01, Vol.17, p.266

1990

Volltextzugriff (PDF)

Early life stress and the anxious brain: evidence for a neural mechanism linking childhood emotional maltreatment to anxiety in adulthood

Psychological medicine, 2016-04, Vol.46 (5), p.1037-1054

2016

Volltextzugriff (PDF)

Long-Term Effects of Intensive Glycemic and Blood Pressure Control and Fenofibrate Use on Kidney Outcomes

Clinical journal of the American Society of Nephrology, 2018-11, Vol.13 (11), p.1693-1702

2018

Volltextzugriff (PDF)

Maximizing microbial bioproduction from sustainable carbon sources using iterative systems engineering

Cell reports (Cambridge), 2023-09, Vol.42 (9), p.113087-113087, Article 113087

2023

Volltextzugriff (PDF)

Forest to reclaimed mine land use change leads to altered ecosystem structure and function

Ecological applications, 2008-01, Vol.18 (1), p.104-118

2008

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Estimated US Infection- and Vaccine-Induced SARS-CoV-2 Seroprevalence Based on Blood Donations, July 2020-May 2021

JAMA : the journal of the American Medical Association, 2021-10, Vol.326 (14), p.1400

2021

Volltextzugriff (PDF)

Directed Spatial Organization of Zinc Oxide Nanorods

Nano letters, 2005-01, Vol.5 (1), p.83-86

2005

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Vanin-1 expression and methylation discriminate pediatric asthma corticosteroid treatment response

Journal of allergy and clinical immunology, 2015-10, Vol.136 (4), p.923-931.e3

2015

Volltextzugriff (PDF)

Polyacrylamide gel substrates that simulate the mechanical stiffness of normal and malignant neuronal tissues increase protoporphyin IX synthesis in glioma cells

Journal of biomedical optics, 2015-09, Vol.20 (9), p.098002-098002

2015

Volltextzugriff (PDF)

The measurement and meaning of void volumes in reversed-phase liquid chromatography

Journal of Chromatography A, 2002-08, Vol.965 (1-2), p.219-232

2002

Volltextzugriff (PDF)

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Achieving Marketing Objectives through Social Sponsorships

The Use of Concurrent Disclosures to Correct Invalid Inferences

Brand Dilution: When Do New Brands Hurt Existing Brands?

Brand Dilution: When Do New Brands Hurt Existing Brands?

Inference Effects without Inference Making? Effects of Missing Information on Discounting and Use of Presented Information

Leveraging Equity across the Brand Portfolio

Capturing and Creating Public Opinion in Survey Research

Brand Equity Dilution: Retailer Display and Context Brand Effects

Brand Equity Dilution: Retailer Display and Context Brand Effects

Achieving Marketing Objectives Through Social Sponsorships

Brand Dilution: When Do New Brands Hurt Existing Brands?

The Effects of Brand Quality on Price Valuations of the Product Portfolio

The Use of Concurrent Disclosures to Correct Invalid Inferences

Managing Brand Image Transfer: How Display Structure Affects Attention to Cues

Knowing More Than We're Told: Inferences From Advertising Claims

"Inferences About Missing Attributes: Contingencies Affecting the Use of Alternative Information Sources"

Early life stress and the anxious brain: evidence for a neural mechanism linking childhood emotional maltreatment to anxiety in adulthood

Long-Term Effects of Intensive Glycemic and Blood Pressure Control and Fenofibrate Use on Kidney Outcomes

Maximizing microbial bioproduction from sustainable carbon sources using iterative systems engineering

Forest to reclaimed mine land use change leads to altered ecosystem structure and function

Estimated US Infection- and Vaccine-Induced SARS-CoV-2 Seroprevalence Based on Blood Donations, July 2020-May 2021

Directed Spatial Organization of Zinc Oxide Nanorods

Vanin-1 expression and methylation discriminate pediatric asthma corticosteroid treatment response

Polyacrylamide gel substrates that simulate the mechanical stiffness of normal and malignant neuronal tissues increase protoporphyin IX synthesis in glioma cells

The measurement and meaning of void volumes in reversed-phase liquid chromatography

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