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Aggregate Advertising Expenditure in the U.S. Economy: Measurement and Growth Issues in the Digital Era

Foundations and trends in marketing, 2021-01, Vol.15 (1), p.1-85

2021

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Physicians Report On Patient Encounters Involving Direct-To-Consumer Advertising

Health affairs (Millwood, Va.), 2004-01, Vol.23, p.W4219-W4233

2004

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Conflict Policy and Advertising Agency–Client Relations: the Problem of Competing Clients Sharing a Common Agency

Foundations and trends in marketing, 2011-01, Vol.6 (2), p.1-61

Silk, Alvin J.

2011

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Consumers' reports on the health effects of direct-to-consumer drug advertising

Health affairs (Millwood, Va.), 2003-01, Vol.Suppl Web Exclusives, p.W3

2003

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How Concentrated is the U.S. Advertising and Marketing Services Industry? Myth Versus Reality

Journal of current issues and research in advertising, 2013, Vol.34 (1), p.166-193

2013

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The Internalization of Advertising Services: An Inter-Industry Analysis

Review of marketing science, 2012-10, Vol.10 (1)

2012

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Physicians report on patient encounters involving direct-to-consumer advertising

Health affairs (Millwood, Va.), 2004-01, Vol.Suppl Web Exclusives, p.W4

2004

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Knowledge Spillovers and Growth in the Disagglomeration of the US Advertising-Agency Industry

Journal of economics & management strategy, 2003-09, Vol.12 (3), p.327-362

2003

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Overview of the Special Issue: Marketing's Information Technology Revolution: Implications for Consumer Welfare and Economic Performance

Journal of public policy & marketing, 2003-04, Vol.22 (1), p.3-3

2003

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Build It, Buy It, or Both? Rethinking the Sourcing of Advertising Services

International journal of marketing studies, 2016-01, Vol.8 (1), p.1

2016

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Intermedia Substitutability and Market Demand by National Advertisers

Review of industrial organization, 2002-06, Vol.20 (4), p.323-348

2002

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Holding Company Cost Economies in the Global Advertising and Marketing Services Business

Review of Marketing Science, 2004-06, Vol.2 (1), p.5

2004

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Knowledge Spillovers and Growth in the Disagglomeration of the Us Advertising-Agency Industry

Journal of economics & management strategy, 2003-10, Vol.12 (3), p.327-362

2003

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Build It, Buy It or Both? Rethinking the Sourcing of Advertising Services

SSRN Electronic Journal

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Marketing Science in a Changing Environment

Journal of marketing research, 1993-11, Vol.30 (4), p.401-404

Silk, Alvin J.

1993

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Costs, Institutional Mobility Barriers, and Market Structure: Advertising Agencies as Multiproduct Firms

Journal of economics & management strategy, 1994-10, Vol.3 (3), p.437-480

1994

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Scale and Scope Effects on Advertising Agency Costs

Marketing science (Providence, R.I.), 1993-01, Vol.12 (1), p.53-72

1993

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The Unbundling of Advertising Agency Services: An Economic Analysis

Review of marketing science, 2012-12, Vol.10 (1)

2012

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Overlap among Self-Designated Opinion Leaders: A Study of Selected Dental Products and Services

Journal of marketing research, 1966-08, Vol.3 (3), p.255-259

Silk, Alvin J.

1966

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Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology

Journal of marketing research, 1978-05, Vol.15 (2), p.171-191

1978

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Special issue on marketing's information technology revolution: implications for consumer welfare and economic performance

Journal of public policy & marketing, 2003-04, Vol.22 (1), p.1-101

2003

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Physicians Report On Patient Encounters Involving Direct-To-Consumer Advertising (4/28/2004)

Health affairs (Millwood, Va.), 2004-05, Vol.23 (3), p.292

2004

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Estimating Dynamic Effects of Market Communications Expenditures

Management science, 1972-06, Vol.18 (10), p.B-485-B-501

1972

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Concentration Levels in the U.S. Advertising and Marketing Services Industry: Myth vs. Reality

SSRN Electronic Journal

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The effects of direct-to-consumer drug advertising

Health affairs (Millwood, Va.), 2003-03, Vol.22 (2), p.14

2003

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Aggregate Advertising Expenditure in the U.S. Economy: Measurement and Growth Issues in the Digital Era

Physicians Report On Patient Encounters Involving Direct-To-Consumer Advertising

Conflict Policy and Advertising Agency–Client Relations: the Problem of Competing Clients Sharing a Common Agency

Consumers' reports on the health effects of direct-to-consumer drug advertising

How Concentrated is the U.S. Advertising and Marketing Services Industry? Myth Versus Reality

The Internalization of Advertising Services: An Inter-Industry Analysis

Physicians report on patient encounters involving direct-to-consumer advertising

Knowledge Spillovers and Growth in the Disagglomeration of the US Advertising-Agency Industry

Overview of the Special Issue: Marketing's Information Technology Revolution: Implications for Consumer Welfare and Economic Performance

Build It, Buy It, or Both? Rethinking the Sourcing of Advertising Services

Intermedia Substitutability and Market Demand by National Advertisers

Holding Company Cost Economies in the Global Advertising and Marketing Services Business

Knowledge Spillovers and Growth in the Disagglomeration of the Us Advertising-Agency Industry

Build It, Buy It or Both? Rethinking the Sourcing of Advertising Services

Marketing Science in a Changing Environment

Costs, Institutional Mobility Barriers, and Market Structure: Advertising Agencies as Multiproduct Firms

Scale and Scope Effects on Advertising Agency Costs

The Unbundling of Advertising Agency Services: An Economic Analysis

Overlap among Self-Designated Opinion Leaders: A Study of Selected Dental Products and Services

Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology

Special issue on marketing's information technology revolution: implications for consumer welfare and economic performance

Physicians Report On Patient Encounters Involving Direct-To-Consumer Advertising (4/28/2004)

Estimating Dynamic Effects of Market Communications Expenditures

Concentration Levels in the U.S. Advertising and Marketing Services Industry: Myth vs. Reality

The effects of direct-to-consumer drug advertising

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