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Service transformation: How can it be achieved?

Journal of business research, 2021-11, Vol.136, p.219-228

2021

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Consumer retention through phygital experience in omnichannel retailing: role of consumer empowerment and satisfaction

Journal of strategic marketing, 2023-05, Vol.31 (4), p.749-766

2023

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Interaction between psychological ownership and psychological resilience toward the destination

Journal of vacation marketing, 2024-04, Vol.30 (2), p.189-206

2024

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How do we measure the intangible? Overcoming the measurement challenge in services

International journal of consumer studies, 2023-09, Vol.47 (5), p.1911-1926

2023

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Consumers’ responses to cause related marketing: moderating influence of cause involvement and skepticism on attitude and purchase intention

International review on public and nonprofit marketing, 2017-03, Vol.14 (1), p.1-18

2017

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Exploring phygital omnichannel luxury retailing for immersive customer experience: The role of rapport and social engagement

Journal of retailing and consumer services, 2022-09, Vol.68, p.103001, Article 103001

2022

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Game on! How gamified loyalty programs boost customer engagement value

International journal of information management, 2021-12, Vol.61, p.102308, Article 102308

2021

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Integrating community value into the adoption framework: A systematic review of conceptual research on participatory smart city applications

Technological forecasting & social change, 2022-08, Vol.181, p.121779, Article 121779

2022

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Fluidity and the customer experience in digital platform ecosystems

International journal of information management, 2023-04, Vol.69, p.102599, Article 102599

2023

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Creativity in marketing: Examining the intellectual structure using scientometric analysis and topic modeling

Journal of business research, 2023-01, Vol.154, p.113384, Article 113384

2023

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Privacy concerns and justice perceptions with the disclosure of biometric versus behavioral data for personalized pricing tell me who you are, I’ll tell you how much you pay. Consumers’ fairness and privacy perceptions with personalized pricing

Journal of business research, 2022-09, Vol.148, p.420-432

2022

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Consumer shopping orientation: identification and characterization of outshoppers

Journal of Indian business research, 2016-01, Vol.8 (1), p.43-64

2016

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Investigating the impact of consumers’ patriotism and ethnocentrism on purchase intention: Moderating role of consumer guilt and animosity

International business review, 2023-08, Vol.32 (4), p.102076, Article 102076

2023

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Millennials’ Self-Identity and Intention to Purchase Sustainable Products

Australasian marketing journal, 2023-08, Vol.31 (3), p.199-210

2023

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Wellbeing implications of BoP marketing: a service ecosystem approach

The Journal of services marketing, 2023-08, Vol.37 (7), p.883-894

2023

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Does the interface quality of mobile shopping apps affect purchase intention? An empirical study

Australasian marketing journal, 2020-11, Vol.28 (4), p.300-309

2020

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Consumer minimalism for sustainability: Exploring the determinants of rental consumption intention

Journal of consumer behaviour, 2024-03, Vol.23 (2), p.514-529

2024

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Why millennials of smart city are willing to pay premium for toxic-free food products: social media perspective

British food journal (1966), 2023-08, Vol.125 (9), p.3368-3388

2023

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Search engine optimization (SEO) for digital marketers: exploring determinants of online search visibility for blood bank service

Online information review, 2023-07, Vol.47 (4), p.661-679

2023

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Customer participation in service innovation using SNS smartphone apps: an investigation of the Indian hotel service industry

International journal of emerging markets, 2023-11, Vol.18 (9), p.2971-2992

2023

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Impact of self-expressiveness and environmental commitment on sustainable consumption behavior: the moderating role of fashion consciousness

Journal of strategic marketing, 2021-03, Vol.ahead-of-print (ahead-of-print), p.1-23

2021

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Role of Culture in Consumer Marketing: Thematic Trajectories and Theoretical Roots

Journal of creative communications, 2023-12

2023

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Antecedents of rural and urban consumers' propensity to outshop and product specific outshopping behaviour

Journal of retailing and consumer services, 2015-09, Vol.26, p.97-103

2015

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Service transformation: How can it be achieved?

Consumer retention through phygital experience in omnichannel retailing: role of consumer empowerment and satisfaction

Interaction between psychological ownership and psychological resilience toward the destination

How do we measure the intangible? Overcoming the measurement challenge in services

Consumers’ responses to cause related marketing: moderating influence of cause involvement and skepticism on attitude and purchase intention

Exploring phygital omnichannel luxury retailing for immersive customer experience: The role of rapport and social engagement

Game on! How gamified loyalty programs boost customer engagement value

Integrating community value into the adoption framework: A systematic review of conceptual research on participatory smart city applications

Fluidity and the customer experience in digital platform ecosystems

Creativity in marketing: Examining the intellectual structure using scientometric analysis and topic modeling

Privacy concerns and justice perceptions with the disclosure of biometric versus behavioral data for personalized pricing tell me who you are, I’ll tell you how much you pay. Consumers’ fairness and privacy perceptions with personalized pricing

Consumer shopping orientation: identification and characterization of outshoppers

Investigating the impact of consumers’ patriotism and ethnocentrism on purchase intention: Moderating role of consumer guilt and animosity

Millennials’ Self-Identity and Intention to Purchase Sustainable Products

Wellbeing implications of BoP marketing: a service ecosystem approach

Does the interface quality of mobile shopping apps affect purchase intention? An empirical study

Consumer minimalism for sustainability: Exploring the determinants of rental consumption intention

Why millennials of smart city are willing to pay premium for toxic-free food products: social media perspective

Search engine optimization (SEO) for digital marketers: exploring determinants of online search visibility for blood bank service

Customer participation in service innovation using SNS smartphone apps: an investigation of the Indian hotel service industry

Impact of self-expressiveness and environmental commitment on sustainable consumption behavior: the moderating role of fashion consciousness

Role of Culture in Consumer Marketing: Thematic Trajectories and Theoretical Roots

Antecedents of rural and urban consumers' propensity to outshop and product specific outshopping behaviour

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