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Differential Impact of Customer Equity Drivers on Satisfaction: The Case of China’s Telecommunications Industry

Asia Marketing Journal (Online), 2023, Vol.24 (4), p.178-189

2023

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Effect of Cause-Related Marketing in the Chinese Market: Moderating Effects of Product Type and Regional Characteristics

ASIA MARKETING JOURNAL, 2020, Vol.22 (3), p.29-50

2020

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The differential motivation and context effects of cause-related marketing in the hotel industry: The moderating role of consumption value

International journal of hospitality management, 2021-05, Vol.95, p.102721, Article 102721

2021

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Differential Impact of Customer Equity Drivers on Satisfaction: The Case of China's Telecommunications Industry

Asia Marketing Journal (Online), 2023, Vol.24 (4), p.178-189

2023

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Does corporate social responsibility always lead to positive effects?

Chinese management studies, 2024-06, Vol.18 (4), p.998-1020

2024

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Surgical Approach to Necrotizing Fasciitis in the Buccal Fat Pad

Journal of Wound Management and Research, 2024-02, Vol.20 (1), p.101-107

2024

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Effect of Cause-Related Marketing in the Chinese Market: Moderating Effects of Product Type and Regional Characteristics

Asia Marketing Journal (Online), 2020, Vol.22 (3), p.29-50

2020

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Staged Treatment of an Extensive Post-Burn Scar Contracture with Chronic Ulceration of the Knee Joint: A Case Report

Journal of Korean Burn Society, 2023-12, Vol.26 (2), p.67-70

2023

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Effect of Cause-Related Marketing in the Chinese Market: Moderating Effects of Product Type and Regional Characteristics

아시아마케팅저널, 2020, 22(3), , pp.29-50

2020

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The Effect of Consumers’ Preference for Product Attributes and Purchasing Motivation on Product Choice

Korean Business Education Review, 2020-12, Vol.35 (6), p.189-204

2020

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소비자의 친환경 제품 속성평가 및 제품선택에 관한 연구

Journal of Distribution and Logistics, 2020-12, Vol.7 (4), p.23-35

2020

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EFFECTIVENESS OF CUSTOMER RELATIONSHIP MANAGEMENT AND IMPACT OF FIRMS’ COMPETITIVE POSITION

Global Fashion Management Conference, 2023-07, p.422-424

2023

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A Study on the Measuring Value of Sports Fans: The Case of the Korean Professional Baseball Industry

Journal of Business Convergence, 2023-02, Vol.8 (1), p.139-146

2023

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The Study on the Ambivalence of Cause-related Marketing and the Effect of Message Frame : The Moderating Effect of Product Type

korean management review, 2019-04, Vol.48 (2), p.435-462

2019

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The Differential Impacts of Product Placement on Brand Attitude and Program Attitude - The Moderating Role of Program Type

korean management review, 2016-12, Vol.45 (6), p.2089

2016

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A COMPARISON OF THE EFFECT OF SOCIETAL MARKETING ACTIVITIES FOR THE KOREAN AND CHINESE MARKETS

Global Fashion Management Conference, 2017-07, Vol.2017, p.372-375

2017

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A Study on the Effect of Customer Satisfaction Index in Chinese Market : The Moderating Role of Market Environment

Journal of China Studies, 2018-12, Vol.21 (4), p.97-117

2018

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The Study of the Impact of Message Frame on the Effects of Cause-related Marketing - Based on Ambivalence of Cause-related Marketing

korean management review, 2015-06, Vol.44 (3), p.767

2015

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A Reexamination of the Impact of the Fit of Corporate Social Responsibility on the Brand Attitude : The Perspective of Brand Hierarchy

The Korean Journal of Advertising, 2016-11, Vol.27 (8), p.59-90

2016

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Relationship between Coliform Bacteria and Water Quality Factors at Weir Stations in the Nakdong River, South Korea

Water (Basel), 2019-06, Vol.11 (6), p.1171

2019

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A novel exopolysaccharide-producing bacterium, Pseudescherichia liriopis sp. nov. isolated from Liriope platyphylla , enhances the growth of Daucus carota subsp. sativus under drought and salinity stress

Frontiers in plant science, 2024-07, Vol.15, p.1417639

2024

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Discovery of Q203, a potent clinical candidate for the treatment of tuberculosis

Nature Medicine, 2013-09, Vol.19 (9), p.1157-1160

2013

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Sirtuin 1 attenuates nasal polypogenesis by suppressing epithelial-to-mesenchymal transition

Journal of allergy and clinical immunology, 2016-01, Vol.137 (1), p.87-98.e7

2016

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Screening of miRNAs in plasma as a diagnostic biomarker for cardiac disease based on optimization of extraction and qRT-PCR condition assay through amplification efficiency

BMC biotechnology, 2021-08, Vol.21 (1), p.50-50, Article 50

2021

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Sphingomonas rustica sp. nov. and Sphingomonas agrestis sp. nov., novel carotenoid-producing bacterial species isolated from farm soil

International journal of systematic and evolutionary microbiology, 2024-10, Vol.74 (10)

2024

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Differential Impact of Customer Equity Drivers on Satisfaction: The Case of China’s Telecommunications Industry

Effect of Cause-Related Marketing in the Chinese Market: Moderating Effects of Product Type and Regional Characteristics

The differential motivation and context effects of cause-related marketing in the hotel industry: The moderating role of consumption value

Differential Impact of Customer Equity Drivers on Satisfaction: The Case of China's Telecommunications Industry

Does corporate social responsibility always lead to positive effects?

Surgical Approach to Necrotizing Fasciitis in the Buccal Fat Pad

Effect of Cause-Related Marketing in the Chinese Market: Moderating Effects of Product Type and Regional Characteristics

Staged Treatment of an Extensive Post-Burn Scar Contracture with Chronic Ulceration of the Knee Joint: A Case Report

Effect of Cause-Related Marketing in the Chinese Market: Moderating Effects of Product Type and Regional Characteristics

The Effect of Consumers’ Preference for Product Attributes and Purchasing Motivation on Product Choice

소비자의 친환경 제품 속성평가 및 제품선택에 관한 연구

EFFECTIVENESS OF CUSTOMER RELATIONSHIP MANAGEMENT AND IMPACT OF FIRMS’ COMPETITIVE POSITION

A Study on the Measuring Value of Sports Fans: The Case of the Korean Professional Baseball Industry

The Study on the Ambivalence of Cause-related Marketing and the Effect of Message Frame : The Moderating Effect of Product Type

The Differential Impacts of Product Placement on Brand Attitude and Program Attitude - The Moderating Role of Program Type

A COMPARISON OF THE EFFECT OF SOCIETAL MARKETING ACTIVITIES FOR THE KOREAN AND CHINESE MARKETS

A Study on the Effect of Customer Satisfaction Index in Chinese Market : The Moderating Role of Market Environment

The Study of the Impact of Message Frame on the Effects of Cause-related Marketing - Based on Ambivalence of Cause-related Marketing

A Reexamination of the Impact of the Fit of Corporate Social Responsibility on the Brand Attitude : The Perspective of Brand Hierarchy

Relationship between Coliform Bacteria and Water Quality Factors at Weir Stations in the Nakdong River, South Korea

A novel exopolysaccharide-producing bacterium, Pseudescherichia liriopis sp. nov. isolated from Liriope platyphylla , enhances the growth of Daucus carota subsp. sativus under drought and salinity stress

Discovery of Q203, a potent clinical candidate for the treatment of tuberculosis

Sirtuin 1 attenuates nasal polypogenesis by suppressing epithelial-to-mesenchymal transition

Screening of miRNAs in plasma as a diagnostic biomarker for cardiac disease based on optimization of extraction and qRT-PCR condition assay through amplification efficiency

Sphingomonas rustica sp. nov. and Sphingomonas agrestis sp. nov., novel carotenoid-producing bacterial species isolated from farm soil

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