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The rise of smart consumers: role of smart servicescape and smart consumer experience co-creation

Journal of marketing management, 2019-10, Vol.35 (15-16), p.1480-1513

2019

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The Antecedents and Consequences of Value Co-Creation Behaviors in a Hotel Setting: A Two-Country Study

Cornell hospitality quarterly, 2020-08, Vol.61 (3), p.353-368

2020

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Predictors of customer acceptance of and resistance to smart technologies in the retail sector

Journal of retailing and consumer services, 2018-05, Vol.42, p.147-160

2018

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Exploring customer experience, commitment, and engagement behaviours

Journal of strategic marketing, 2022-01, Vol.30 (1), p.45-68

2022

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Customer engagement behaviors: The role of service convenience, fairness and quality

Journal of retailing and consumer services, 2018-09, Vol.44, p.293-304

2018

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Do value cocreation and engagement drive brand evangelism?

Marketing intelligence & planning, 2021-04, Vol.39 (3), p.345-360

2021

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Resveratrol inhibits growth of orthotopic pancreatic tumors through activation of FOXO transcription factors

PloS one, 2011-09, Vol.6 (9), p.e25166

2011

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Customer engagement behavior in individualistic and collectivistic markets

Journal of business research, 2018-05, Vol.86, p.281-290

2018

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Consumer - brand relationship: A brand hate perspective

Journal of business research, 2022-05, Vol.144, p.1293-1304

2022

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Customer engagement with digitalized interactive platforms in retailing

Journal of business research, 2023-09, Vol.164, p.114001, Article 114001

2023

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Consumer-computer interaction and in-store smart technology (IST) in the retail industry: the role of motivation, opportunity, and ability

Journal of marketing management, 2020-02, Vol.36 (3-4), p.299-333

2020

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Inhibition of PI3K/AKT and MAPK/ERK pathways causes activation of FOXO transcription factor, leading to cell cycle arrest and apoptosis in pancreatic cancer

Journal of molecular signaling, 2010-07, Vol.5 (1), p.10-10

2010

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Consumers’ digital self-extension and pro-brand social media engagement – the role of culture

European journal of marketing, 2023-11, Vol.57 (9), p.2199-2236

2023

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Constituents and consequences of smart customer experience in retailing

Technological forecasting & social change, 2017-11, Vol.124, p.257-270

2017

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The role of social media in the engagement and information processes of social CRM

International journal of information management, 2020-10, Vol.54, p.102151, Article 102151

2020

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Customer-Based Place Brand Equity and Tourism: A Regional Identity Perspective

Journal of travel research, 2022-03, Vol.61 (3), p.511-527

2022

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Relating brand anxiety, brand hatred and obsess: Moderating role of age and brand affection

Journal of retailing and consumer services, 2021-05, Vol.60, p.102465, Article 102465

2021

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Brexit or Brand it? The Effects of Attitude Towards Brexit and Reshored Brands on Consumer Purchase Intention

British journal of management, 2023-07, Vol.34 (3), p.1215-1237

2023

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Customers’ motives to co-create in smart services interactions

Electronic commerce research, 2023-09, Vol.23 (3), p.1367-1400

2023

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Effect of antenatal care and social well-being on early neonatal mortality in Bangladesh

BMC pregnancy and childbirth, 2018-12, Vol.18 (1), p.485-485, Article 485

2018

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SATB2 is a novel biomarker and therapeutic target for cancer

Journal of cellular and molecular medicine, 2020-10, Vol.24 (19), p.11064-11069

2020

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Social media in politics: how to drive engagement and strengthen relationships

Journal of marketing management, 2023-02, Vol.39 (3-4), p.298-337

2023

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Antecedents and consequences of brand love

The journal of brand management, 2013-02, Vol.20 (4), p.325-332

2013

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Internet uses and gratifications: A survey in the Indian context

Computers in human behavior, 2009-07, Vol.25 (4), p.878-886

Roy, Sanjit Kumar

2009

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Circle the wagons: measuring the strength of consumers' brand defense

Journal of strategic marketing, 2023-05, Vol.31 (4), p.817-837

2023

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The rise of smart consumers: role of smart servicescape and smart consumer experience co-creation

The Antecedents and Consequences of Value Co-Creation Behaviors in a Hotel Setting: A Two-Country Study

Predictors of customer acceptance of and resistance to smart technologies in the retail sector

Exploring customer experience, commitment, and engagement behaviours

Customer engagement behaviors: The role of service convenience, fairness and quality

Do value cocreation and engagement drive brand evangelism?

Resveratrol inhibits growth of orthotopic pancreatic tumors through activation of FOXO transcription factors

Customer engagement behavior in individualistic and collectivistic markets

Consumer - brand relationship: A brand hate perspective

Customer engagement with digitalized interactive platforms in retailing

Consumer-computer interaction and in-store smart technology (IST) in the retail industry: the role of motivation, opportunity, and ability

Inhibition of PI3K/AKT and MAPK/ERK pathways causes activation of FOXO transcription factor, leading to cell cycle arrest and apoptosis in pancreatic cancer

Consumers’ digital self-extension and pro-brand social media engagement – the role of culture

Constituents and consequences of smart customer experience in retailing

The role of social media in the engagement and information processes of social CRM

Customer-Based Place Brand Equity and Tourism: A Regional Identity Perspective

Relating brand anxiety, brand hatred and obsess: Moderating role of age and brand affection

Brexit or Brand it? The Effects of Attitude Towards Brexit and Reshored Brands on Consumer Purchase Intention

Customers’ motives to co-create in smart services interactions

Effect of antenatal care and social well-being on early neonatal mortality in Bangladesh

SATB2 is a novel biomarker and therapeutic target for cancer

Social media in politics: how to drive engagement and strengthen relationships

Antecedents and consequences of brand love

Internet uses and gratifications: A survey in the Indian context

Circle the wagons: measuring the strength of consumers' brand defense

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