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On the Persuasiveness of Similar Others: The Role of Mentalizing and the Feeling of Certainty

The Journal of consumer research, 2015-10, Vol.42 (3), p.458-471

2015

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The perils of self‐brand connections: Consumer response to changes in brand meaning

Psychology & marketing, 2018-11, Vol.35 (11), p.818-829

2018

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Broad vs narrow brand positioning: effects on competitive brand performance

European journal of marketing, 2022-04, Vol.56 (3), p.799-816

2022

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The moderating effects of need for cognition on drivers of customer loyalty

European journal of marketing, 2013-01, Vol.47 (8), p.1157-1176

2013

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Customer perceived value in B-t-B service relationships: Investigating the importance of corporate reputation

Industrial marketing management, 2008-04, Vol.37 (2), p.206-217

2008

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The attitudinal response to alternative brand growth strategies

European journal of marketing, 2012-02, Vol.46 (1/2), p.177-191

2012

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Brand extension similarity can backfire when you look for something specific

European journal of marketing, 2017-01, Vol.51 (5/6), p.850-868

2017

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PROMISING ATTRIBUTES AND EXPERIENCES: Attitudinal Responses to Functional Versus Experiential Ad Claims and the Moderating Role of Involvement

Journal of advertising, 2010-06, Vol.39 (2), p.65-77

2010

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The multiple roles of fit between brand alliance partners in alliance attitude formation

Marketing letters, 2015-12, Vol.26 (4), p.619-629

2015

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Too much of a good thing? Consumer response to strategic changes in brand image

International journal of research in marketing, 2019-06, Vol.36 (2), p.264-280

2019

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Trying to complain: the impact of self-referencing on complaining intentions

International journal of consumer studies, 2011-07, Vol.35 (4), p.375-382

2011

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Product Placement Effects in a Movie: A Field Study

Beta (Oslo, Norway), 2012-11, Vol.26 (2), p.131-146

2012

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Same Service, Different Ad Claims: The Moderating Role of Need for Cognition

Psychology & marketing, 2014-11, Vol.31 (12), p.1064-1073

2014

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Promising Attributes and Experiences

Journal of advertising, 2010-07, Vol.39 (2), p.65-78

2010

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Food Scares: Reflections and Reactions

International journal on food system dynamics, 2017-03, Vol.8 (2), p.155-164

1012, 2017

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When the Message "Feels Right": When and How Does Source Similarity Enhance Message Persuasiveness?

Advances in Consumer Research, 2012, Vol.40, p.682

2012

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Identity Change: the Effects of Actual and Ideal Self-Brand Connections on Consumers' Response to Brand Image Change

Advances in Consumer Research, 2012, Vol.40, p.48

2012

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Food Scares: Reflections and Reactions

1024, 2016

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Is Being Good Better Than Being Cheap, or is Being Cheap Better Than Being Good?

Advances in Consumer Research, 2003, Vol.31, p.446

2003

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The Attitudinal Response to Alternative Brand Growth Strategies: The Moderating Role of Brand Stretch

Marketing in Transition: Scarcity, Globalism, & Sustainability, p.32-32

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On the Persuasiveness of Similar Others: The Role of Mentalizing and the Feeling of Certainty

SSRN Electronic Journal

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Similar Advisers are More Persuasive When Advice-Takers Rely on Their Feelings

SSRN Electronic Journal

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Vaner spiser intensjoner til frokost

Magma, 2016-08, Vol.19 (8), p.20-27

Samuelsen, Bendik M.

2016

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Jeg har meninger – sterke meninger – men jeg er ikke alltid enig i dem

Magma, 2007-02, Vol.10 (2)

2007

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Dynamiske perspektiv på kunderelasjoner

Magma, 2007-02, Vol.10 (2)

2007

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On the Persuasiveness of Similar Others: The Role of Mentalizing and the Feeling of Certainty

The perils of self‐brand connections: Consumer response to changes in brand meaning

Broad vs narrow brand positioning: effects on competitive brand performance

The moderating effects of need for cognition on drivers of customer loyalty

Customer perceived value in B-t-B service relationships: Investigating the importance of corporate reputation

The attitudinal response to alternative brand growth strategies

Brand extension similarity can backfire when you look for something specific

PROMISING ATTRIBUTES AND EXPERIENCES: Attitudinal Responses to Functional Versus Experiential Ad Claims and the Moderating Role of Involvement

The multiple roles of fit between brand alliance partners in alliance attitude formation

Too much of a good thing? Consumer response to strategic changes in brand image

Trying to complain: the impact of self-referencing on complaining intentions

Product Placement Effects in a Movie: A Field Study

Same Service, Different Ad Claims: The Moderating Role of Need for Cognition

Promising Attributes and Experiences

Food Scares: Reflections and Reactions

When the Message "Feels Right": When and How Does Source Similarity Enhance Message Persuasiveness?

Identity Change: the Effects of Actual and Ideal Self-Brand Connections on Consumers' Response to Brand Image Change

Food Scares: Reflections and Reactions

Is Being Good Better Than Being Cheap, or is Being Cheap Better Than Being Good?

The Attitudinal Response to Alternative Brand Growth Strategies: The Moderating Role of Brand Stretch

On the Persuasiveness of Similar Others: The Role of Mentalizing and the Feeling of Certainty

Similar Advisers are More Persuasive When Advice-Takers Rely on Their Feelings

Vaner spiser intensjoner til frokost

Jeg har meninger – sterke meninger – men jeg er ikke alltid enig i dem

Dynamiske perspektiv på kunderelasjoner

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