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Connecting the Dots of Customer-Based Brand Equity to Brand Engagement: Using the Disjoint Two Stage Approach of PLS-SEM

Tržište, 2020-01, Vol.32 (2), p.147-168

2020

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Role of brand experience and brand affect in creating brand engagement: a case of higher education institutions (HEIs)

Journal of marketing for higher education, 2021, Vol.31 (1), p.107-135

2021

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Employees Brand Citizenship Behaviour: Front-Liner Versus Backstage Employees’ Perspective

International Journal of Management Studies, 2015-06, Vol.22 (1), p.23

2015

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The Effect of Family, Peer, Behavior, Saving and Spending Behavior on Financial Literacy among Young Generations

International journal of organizational leadership, 2018-09, Vol.7 (3), p.309-323

2018

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Assessing the effect of university brand personality and attitude towards donation on alumni donor behavioural intention: Malaysian perspective

International journal of management in education, 2019, Vol.13 (4), p.377

2019

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The Role of Brand Knowledge in Explaining Relationship between Brand-Centered Communications and Brand Commitment: Evidence from Public Banks Pakistan

Journal of distribution science, 2019-01, Vol.17 (1), p.33-45

2019

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Does customer relationship management influence call centre quality performance? An empirical industry analysis

Total quality management & business excellence, 2013-10, Vol.24 (9-10), p.1035-1045

2013

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The mediating effect of brand satisfaction on the relationship between brand personality and brand loyalty: Evidence from Malaysia

International journal of industrial engineering computations, 2016, Vol.6 (1), p.87-98

2016

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The role of emotional and rational trust in explaining attitudinal and behavioral loyalty: An insight into SME brands

Gadjah Mada international journal of business, 2016-01, Vol.18 (1), p.1-19

2016

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Brand Equity and Brand Loyalty: New Perspective

International review of management and marketing, 2016, Vol.6 (4), p.722-730

2016

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Linking brand engagement to customer-based brand equity and role of brand experience, brand personality, and brand affect: A case of automobile market of Pakistan

Management science letters, 2020-03, Vol.10 (10), p.2237-2248

2020

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Brand-Centered Human Resource Practices and Brand Citizenship Behavior: The Notion to Develop Competitive Advantage

Review of economics and development studies (Online), 2019-01, Vol.5 (2), p.333-342

2019

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The Relationship between Word of Mouth and Consumer Buying Behavior Mediating by Religious Orientation in Riyadh, Saudi Arabia

International review of management and marketing, 2016, Vol.6 (4)

2016

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Unveiling the drivers and outcomes of IMC capability: insights from consumer market companies in Pakistan

International journal of advertising, 2024-09, p.1-32

2024

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The Antecedents of Automobile Brand Loyalty: Evidence from Malaysian

International review of management and marketing, 2016, Vol.6 (3)

2016

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The Effect of Brand Leadership Styles on Employees’ Brand Citizenship Behavior

Asian social science, 2015-06, Vol.11 (18)

2015

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Information Technology, Marketing Database and the Process of Integrated Marketing Communications (IMC): A Resource-Capability Nexus

Pakistan Journal of Humanities and Social Sciences, 2018-12, Vol.6 (4)

2018

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Brand Experience, Trust Components, and Customer Loyalty: Sustainable Malaysian SME Brands Study

Asian social science, 2015-11, Vol.11 (26), p.252-266

2015

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Assessing the effect of university brand personality and attitude towards donation on alumni donor behavioural intention: Malaysian perspective

International journal of management in education, 2019, Vol.13 (4), p.377

2019

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Factors Contributing to Brand Loyalty towards Malaysia Higher Educational Institutions

Journal of social and development sciences, 2015-09, Vol.6 (3), p.22-29

2015

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Employees Brand Citizenship Behaviour: Front-Liner Versus Backstage Employeesâ€™ Perspective

International journal of management studies (Kedah, Malaysia), 2015-06, Vol.22 (1)

2015

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Brand Equity and Brand Loyalty: New Perspective

International review of management and marketing, 2016-10, Vol.6 (4)

2016

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Brand Equity and Brand Loyalty: New Perspective

International review of management and marketing, 2016-10, Vol.6 (4)

2016

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Brand Equity and Brand Loyalty: New Perspective

International review of management and marketing, 2016-10, Vol.6 (4)

2016

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Accessibility, Security, Trust, Service Quality, and Satisfaction the Most Significant Antecedents Affects Online Banking Users

Journal of computational and theoretical nanoscience, 2019-12, Vol.16 (12), p.4985-4990

2019

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Connecting the Dots of Customer-Based Brand Equity to Brand Engagement: Using the Disjoint Two Stage Approach of PLS-SEM

Role of brand experience and brand affect in creating brand engagement: a case of higher education institutions (HEIs)

Employees Brand Citizenship Behaviour: Front-Liner Versus Backstage Employees’ Perspective

The Effect of Family, Peer, Behavior, Saving and Spending Behavior on Financial Literacy among Young Generations

Assessing the effect of university brand personality and attitude towards donation on alumni donor behavioural intention: Malaysian perspective

The Role of Brand Knowledge in Explaining Relationship between Brand-Centered Communications and Brand Commitment: Evidence from Public Banks Pakistan

Does customer relationship management influence call centre quality performance? An empirical industry analysis

The mediating effect of brand satisfaction on the relationship between brand personality and brand loyalty: Evidence from Malaysia

The role of emotional and rational trust in explaining attitudinal and behavioral loyalty: An insight into SME brands

Brand Equity and Brand Loyalty: New Perspective

Linking brand engagement to customer-based brand equity and role of brand experience, brand personality, and brand affect: A case of automobile market of Pakistan

Brand-Centered Human Resource Practices and Brand Citizenship Behavior: The Notion to Develop Competitive Advantage

The Relationship between Word of Mouth and Consumer Buying Behavior Mediating by Religious Orientation in Riyadh, Saudi Arabia

Unveiling the drivers and outcomes of IMC capability: insights from consumer market companies in Pakistan

The Antecedents of Automobile Brand Loyalty: Evidence from Malaysian

The Effect of Brand Leadership Styles on Employees’ Brand Citizenship Behavior

Information Technology, Marketing Database and the Process of Integrated Marketing Communications (IMC): A Resource-Capability Nexus

Brand Experience, Trust Components, and Customer Loyalty: Sustainable Malaysian SME Brands Study

Assessing the effect of university brand personality and attitude towards donation on alumni donor behavioural intention: Malaysian perspective

Factors Contributing to Brand Loyalty towards Malaysia Higher Educational Institutions

Employees Brand Citizenship Behaviour: Front-Liner Versus Backstage Employeesâ€™ Perspective

Brand Equity and Brand Loyalty: New Perspective

Brand Equity and Brand Loyalty: New Perspective

Brand Equity and Brand Loyalty: New Perspective

Accessibility, Security, Trust, Service Quality, and Satisfaction the Most Significant Antecedents Affects Online Banking Users

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