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Uncanny developments

Beverage Industry, 2001-12, Vol.92 (12), p.38

Swientek, Bob

2001

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Convenience, appetite appeal color the meat case: case-ready packaging lets retailers broaden their meat selection. Cooked and seasoned items trim meal 'prep' time for consumers

Brand packaging, 2004-08, Vol.8 (6), p.24

Swientek, Bob

2004

Volltextzugriff (PDF)

Embracing imperfection

Brand packaging, 2004-07, Vol.8 (5), p.4

Swientek, Bob

2004

Volltextzugriff (PDF)

Wal-Mart reshapes consumers, brands and packaging: the king retailer champions low prices. But it needs national brands to make consumers 'feel good' about shopping its stores

Brand packaging, 2004-04, Vol.8 (3), p.6

Swientek, Bob

2004

Volltextzugriff (PDF)

Stretching your brand's elasticity: extending your brand into a related category can add to your core consumer base and create incremental revenue. But there are risks

Brand packaging, 2004-02, Vol.8 (2), p.6

Swientek, Bob

2004

Volltextzugriff (PDF)

Flexible's 'added-value' swells margins: flexible packaging can make products more relevant and make consumers' lives easier. Marketers benefit from added profits

Brand packaging, 2004-01, Vol.8 (1), p.30

Swientek, Bob

2004

Volltextzugriff (PDF)

Exploiting package prototypes: virtual and physical mock-ups help you 'sell' and 'prove' your concepts to upper management, retailers and consumers

Brand packaging, 2003-10, Vol.7 (9), p.6

Swientek, Bob

2003

Volltextzugriff (PDF)

Packaging with special effects helps new brands get noticed: even with promotion, your upstart brand may be unknown to many consumers. Use visual tricks to grab attention on the store shelf

Brand packaging, 2003-09, Vol.7 (8), p.21

Swientek, Bob

2003

Volltextzugriff (PDF)

Have you reconsidered digital printing?

Brand packaging, 2003-08, Vol.7 (7), p.4

Swientek, Bob

2003

Volltextzugriff (PDF)

Contoured plastic containers 'wow' on shelf, boost brand equity: lemon-shaped bottle allows consumers to 'squeeze' the juice from the fruit. Inventive dish-soap package acts a home accessory

Brand packaging, 2003-06, Vol.7 (5), p.26

Swientek, Bob

2003

Volltextzugriff (PDF)

Packaging: a home accessory

Brand packaging, 2003-06, Vol.7 (5), p.4

Swientek, Bob

2003

Volltextzugriff (PDF)

Value retailers spell value packaging

Brand packaging, 2003-05, Vol.7 (4), p.4

Swientek, Bob

2003

Volltextzugriff (PDF)

Using scent as a purchase motivator: a pleasing aroma on packaging can strike an emotional chord with consumers and give your brand an edge over its competitors

Brand packaging, 2003-04, Vol.7 (3), p.40

Swientek, Bob

2003

Volltextzugriff (PDF)

Flexible stick packages hand out convenience: these squeezable tubes allow consumers to snack anywhere, anytime. Plus, they offer portion control for single servings

Brand packaging, 2003-01, Vol.7 (1), p.35

Swientek, Bob

2003

Volltextzugriff (PDF)

Multiple package types: spur color management: you may need a mix of package forms for diverse retail formats. Make sure your signature colors match on each form to deliver on your brand promise

Brand packaging, 2002-11, Vol.6 (9), p.20

Swientek, Bob

2002

Volltextzugriff (PDF)

Snap, crackle, psyllium

Prepared foods, 1998-11, Vol.167 (11), p.11

Swientek, Bob

1998

Volltextzugriff (PDF)

Top 100 Food Companies Worldwide Part 2: USA; Asia; Latin America

Food engineering & ingredients, 2000-12, Vol.25 (6), p.22-24

Swientek, Bob

2000

Volltextzugriff (PDF)

All White Meat Chicken Soup - an elixir for progress

Prepared foods, 1996-06, Vol.165 (7), p.14

1996

Volltextzugriff (PDF)

Nutrition Wars

Prepared foods, 2000-01, Vol.169 (1), p.28

2000

Volltextzugriff (PDF)

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Uncanny developments

Convenience, appetite appeal color the meat case: case-ready packaging lets retailers broaden their meat selection. Cooked and seasoned items trim meal 'prep' time for consumers

Embracing imperfection

Wal-Mart reshapes consumers, brands and packaging: the king retailer champions low prices. But it needs national brands to make consumers 'feel good' about shopping its stores

Stretching your brand's elasticity: extending your brand into a related category can add to your core consumer base and create incremental revenue. But there are risks

Flexible's 'added-value' swells margins: flexible packaging can make products more relevant and make consumers' lives easier. Marketers benefit from added profits

Exploiting package prototypes: virtual and physical mock-ups help you 'sell' and 'prove' your concepts to upper management, retailers and consumers

Packaging with special effects helps new brands get noticed: even with promotion, your upstart brand may be unknown to many consumers. Use visual tricks to grab attention on the store shelf

Have you reconsidered digital printing?

Contoured plastic containers 'wow' on shelf, boost brand equity: lemon-shaped bottle allows consumers to 'squeeze' the juice from the fruit. Inventive dish-soap package acts a home accessory

Packaging: a home accessory

Value retailers spell value packaging

Using scent as a purchase motivator: a pleasing aroma on packaging can strike an emotional chord with consumers and give your brand an edge over its competitors

Flexible stick packages hand out convenience: these squeezable tubes allow consumers to snack anywhere, anytime. Plus, they offer portion control for single servings

Multiple package types: spur color management: you may need a mix of package forms for diverse retail formats. Make sure your signature colors match on each form to deliver on your brand promise

Snap, crackle, psyllium

Top 100 Food Companies Worldwide Part 2: USA; Asia; Latin America

All White Meat Chicken Soup - an elixir for progress

Nutrition Wars

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