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Process Standardization across Intra- and Inter-Cultural Relationships

Journal of international business studies, 2000-01, Vol.31 (2), p.303-324

2000

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Examining the Intricacies of Promotion Standardization: Factors Influencing Advertising Message and Packaging

Journal of international marketing (East Lansing, Mich.), 2003-09, Vol.11 (3), p.30-47

2003

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International Marketing: Modern and Classic Papers

2008

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Standardization/adaptation of international marketing strategy: Necessary conditions for the advancement of knowledge

International marketing review, 2003-12, Vol.20 (6), p.588-603

2003

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How green-claim strength and country disposition affect product evaluation and company image

Psychology & marketing, 1997-08, Vol.14 (5), p.511-537

1997

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Linking advertising and brand value

Business horizons, 2000-05, Vol.43 (3), p.19-26

2000

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The case for better measurement and reporting of marketing performance

Business horizons, 1995-09, Vol.38 (5), p.51-60

1995

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Measuring export performance in service industries

International marketing review, 1998-06, Vol.15 (3), p.188-204

1998

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Business incubator affiliation: impact on incubator funding and services

International journal of innovation and regional development, 2011, Vol.3 (6), p.551

2011

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Outstanding International Business Research: Nature of the Best International Business Dissertations

Multinational business review, 2008-03, Vol.16 (1), p.1-20

2008

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Marketing: Who's really minding the store globally?

Business horizons, 2006-03, Vol.49 (2), p.139-148

2006

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DEFINITION, PERSPECTIVES, AND UNDERSTANDING OF INTERNATIONAL COMPETITIVENESS: A QUEST FOR A COMMON GROUND

Competitiveness review, 1996-02, Vol.6 (2), p.7-26

1996

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Organizing global communications to minimize private spill-over damage to brand equity

Journal of world business : JWB, 1997-10, Vol.32 (3), p.189-202

1997

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Outsourcing, Intellectual Property Rights and Corporate Hollowing Concerns

Journal of Asia-Pacific business, 2006-08, Vol.7 (2), p.27-35

2006

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The in-school marketing controversy: reaching the teenage segment

Business horizons, 2004, Vol.47 (1), p.81-85

2004

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Standardization adaptation of international marketing strategy

International marketing review, 2003-12, Vol.20 (6), p.588-603

2003

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Profiling exporting and nonexporting service firms: Critical differences to decision-makers

Thunderbird international business review, 1999-03, Vol.41 (2), p.195-213

1999

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A historical examination of the evolution of international advertising standardization/adaptation thought

International Business Scholarship: AIB Fellows on the First 50 Years and Beyond, 2008, Vol.14, p.279-293

2008

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International Advertising Research: Standardization/Adaptation and the Future

Handbook of Research in International Marketing, 2003

2003

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Stoking the small business engine

Business horizons, 1998, Vol.41 (1), p.27-33

1998

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Consumer Movement and Advertising Regulation in the International Environment: Today and the Future

European journal of marketing, 1985-01, Vol.19 (1), p.5-11

1985

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Is the international cash cow really a prize Heifer?

Business horizons, 1981-03, Vol.24 (2), p.10-16

1981

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Employing standardized promotion strategies in Mexico: The impact of language and cultural differences

The International executive, 1997-07, Vol.39 (4), p.479-495

1997

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Us foreign direct investment in India: Emerging trends in MNC entry strategies

The International executive, 1996-09, Vol.38 (5), p.599-612

1996

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Coordinating International Advertising: The Goodyear Case Revisited for Latin America

Journal of international marketing (East Lansing, Mich.), 1995-01, Vol.3 (2), p.83-98

1995

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Process Standardization across Intra- and Inter-Cultural Relationships

Examining the Intricacies of Promotion Standardization: Factors Influencing Advertising Message and Packaging

International Marketing: Modern and Classic Papers

Standardization/adaptation of international marketing strategy: Necessary conditions for the advancement of knowledge

How green-claim strength and country disposition affect product evaluation and company image

Linking advertising and brand value

The case for better measurement and reporting of marketing performance

Measuring export performance in service industries

Business incubator affiliation: impact on incubator funding and services

Outstanding International Business Research: Nature of the Best International Business Dissertations

Marketing: Who's really minding the store globally?

DEFINITION, PERSPECTIVES, AND UNDERSTANDING OF INTERNATIONAL COMPETITIVENESS: A QUEST FOR A COMMON GROUND

Organizing global communications to minimize private spill-over damage to brand equity

Outsourcing, Intellectual Property Rights and Corporate Hollowing Concerns

The in-school marketing controversy: reaching the teenage segment

Standardization adaptation of international marketing strategy

Profiling exporting and nonexporting service firms: Critical differences to decision-makers

A historical examination of the evolution of international advertising standardization/adaptation thought

International Advertising Research: Standardization/Adaptation and the Future

Stoking the small business engine

Consumer Movement and Advertising Regulation in the International Environment: Today and the Future

Is the international cash cow really a prize Heifer?

Employing standardized promotion strategies in Mexico: The impact of language and cultural differences

Us foreign direct investment in India: Emerging trends in MNC entry strategies

Coordinating International Advertising: The Goodyear Case Revisited for Latin America

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