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Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude

The Journal of consumer research, 2002-12, Vol.29 (3), p.306-318

Russell, Cristel Antonia

2002

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The Consumption of Television Programming: Development and Validation of the Connectedness Scale

The Journal of consumer research, 2004-06, Vol.31 (1), p.150-161

2004

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The evolution of mental health outcomes across a combat deployment cycle: A longitudinal study of the Guam Army National Guard

PloS one, 2019-10, Vol.14 (10), p.e0223855

2019

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Reducing television influences on U.S. adolescents who are high reactance

Journal of children and media, 2021-04, Vol.15 (2), p.153-164

2021

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CONSUMERS, CHARACTERS, AND PRODUCTS: A Balance Model of Sitcom Product Placement Effects

Journal of advertising, 2006-04, Vol.35 (1), p.7-21

2006

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Expanding the Agenda of Research on Product Placement: A Commercial Intertext

Journal of advertising, 2019-01, Vol.48 (1), p.38-48

Russell, Cristel Antonia

2019

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A Framework of Brand Contestation: Toward Brand Antifragility

The Journal of consumer research, 2021-12, Vol.48 (4), p.682-708

2021

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How does ambivalence affect young consumers’ response to risky products?

Journal of the Academy of Marketing Science, 2022-07, Vol.50 (4), p.841-863

2022

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Strategies and Tools to Enhance the Use of Dynamic Audiovisual Stimuli in Academic Advertising Research

Journal of advertising, 2023-08, Vol.52 (4), p.633-642

2023

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Ambivalence toward a country and consumers' willingness to buy emblematic brands: The differential predictive validity of objective and subjective ambivalence measures on behavior

Marketing letters, 2011-11, Vol.22 (4), p.357-371

2011

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Religiosity and US adolescents’ well‐being: The moderating role of trait reactance

Journal for the scientific study of religion, 2022-06, Vol.61 (2), p.564-573

2022

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One Brand, Many Trajectories: Narrative Navigation in Transmedia

The Journal of consumer research, 2021-12, Vol.48 (4), p.651-681

2021

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Get the picture? Using visuals to represent theory

Journal of the Academy of Marketing Science, 2024-03, Vol.52 (2), p.599-603

2024

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When Narrative Brands End: The Impact of Narrative Closure and Consumption Sociality on Loss Accommodation

The Journal of consumer research, 2014-04, Vol.40 (6), p.1039-1062

2014

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The role of television viewing and direct experience in predicting adolescents' beliefs about the health risks of fast-food consumption

Appetite, 2015-09, Vol.92, p.200-206

2015

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Corporate Social Responsibility Failures: How do Consumers Respond to Corporate Violations of Implied Social Contracts?

Journal of business ethics, 2016-07, Vol.136 (4), p.759-773

2016

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Normative Influences on Product Placement Effects: Alcohol Brands in Television Series and the Influence of Presumed Influence

Journal of advertising, 2014-01, Vol.43 (1), p.46-62

2014

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Value dynamics in the secondary market: How pricing and product lines in the primary market affect value retention

Journal of business research, 2019-10, Vol.103, p.89-99

2019

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Can evoking nature in advertising mislead consumers? The power of 'executional greenwashing'

International journal of advertising, 2015-01, Vol.34 (1), p.107-134

2015

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Consumption expressions of ideological resistance

European journal of marketing, 2011-11, Vol.45 (11/12), p.1715-1724

2011

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Like It and Not: Multi-Method Approaches to Understanding Ambivalence in Consumption

Advances in Consumer Research, 2021, Vol.49, p.847-852

Russell, Cristel Antonia

2021

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ChatGPT, AI Advertising, and Advertising Research and Education

Journal of advertising, 2023-08, Vol.52 (4), p.477-482

2023

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The evolution of mental health outcomes across a combat deployment cycle: A longitudinal study of a Guam-based National Guard unit

PloS one, 2019-10, Vol.14 (10), p.e0223855

2019

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Giving green a second thought: Modeling the value retention of green products in the secondary market

Journal of business research, 2015-05, Vol.68 (5), p.994-1002

2015

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The Temporal and Focal Dynamics of Volitional Reconsumption: A Phenomenological Investigation of Repeated Hedonic Experiences

The Journal of consumer research, 2012-08, Vol.39 (2), p.341-359

2012

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Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude

The Consumption of Television Programming: Development and Validation of the Connectedness Scale

The evolution of mental health outcomes across a combat deployment cycle: A longitudinal study of the Guam Army National Guard

Reducing television influences on U.S. adolescents who are high reactance

CONSUMERS, CHARACTERS, AND PRODUCTS: A Balance Model of Sitcom Product Placement Effects

Expanding the Agenda of Research on Product Placement: A Commercial Intertext

A Framework of Brand Contestation: Toward Brand Antifragility

How does ambivalence affect young consumers’ response to risky products?

Strategies and Tools to Enhance the Use of Dynamic Audiovisual Stimuli in Academic Advertising Research

Ambivalence toward a country and consumers' willingness to buy emblematic brands: The differential predictive validity of objective and subjective ambivalence measures on behavior

Religiosity and US adolescents’ well‐being: The moderating role of trait reactance

One Brand, Many Trajectories: Narrative Navigation in Transmedia

Get the picture? Using visuals to represent theory

When Narrative Brands End: The Impact of Narrative Closure and Consumption Sociality on Loss Accommodation

The role of television viewing and direct experience in predicting adolescents' beliefs about the health risks of fast-food consumption

Corporate Social Responsibility Failures: How do Consumers Respond to Corporate Violations of Implied Social Contracts?

Normative Influences on Product Placement Effects: Alcohol Brands in Television Series and the Influence of Presumed Influence

Value dynamics in the secondary market: How pricing and product lines in the primary market affect value retention

Can evoking nature in advertising mislead consumers? The power of 'executional greenwashing'

Consumption expressions of ideological resistance

Like It and Not: Multi-Method Approaches to Understanding Ambivalence in Consumption

ChatGPT, AI Advertising, and Advertising Research and Education

The evolution of mental health outcomes across a combat deployment cycle: A longitudinal study of a Guam-based National Guard unit

Giving green a second thought: Modeling the value retention of green products in the secondary market

The Temporal and Focal Dynamics of Volitional Reconsumption: A Phenomenological Investigation of Repeated Hedonic Experiences

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