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Upper management control of new product development projects and project performance

The Journal of product innovation management, 2002-05, Vol.19 (3), p.233-245

2002

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Patterns of cooperation during new product development among marketing, operations and R&D: Implications for project performance

The Journal of product innovation management, 2001-07, Vol.18 (4), p.258-271

2001

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Developing a market orientation: An organizational strategy perspective

International journal of research in marketing, 1992-08, Vol.9 (3), p.225-245

Ruekert, Robert W.

1992

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Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness

Journal of marketing, 1995-01, Vol.59 (1), p.48

1995

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Interactions between marketing and R&D departments in implementing different business strategies

Strategic management journal, 1987-05, Vol.8 (3), p.233-248

1987

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Signaling Unobservable Product Quality through a Brand Ally

Journal of marketing research, 1999-05, Vol.36 (2), p.258-268

1999

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Signaling Unobservable Product Quality through a Brand Ally

Journal of marketing research, 1999-05, Vol.36 (2), p.258

1999

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Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness

Journal of marketing, 1995-01, Vol.59 (1), p.48-62

1995

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The Organization of Marketing Activities: A Contingency Theory of Structure and Performance

Journal of marketing, 1985, Vol.49 (1), p.13

1985

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Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue

Journal of marketing research, 1994-05, Vol.31 (2), p.149

1994

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International Marketing Involvement: The Construct, Dimensionality, and Measurement

Journal of international marketing (East Lansing, Mich.), 1995-01, Vol.3 (4), p.11-37

1995

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Cross Functional Interactions in Product Development and Their Impact on Project Performance

Design Management Journal (Former Series), 1995-07, Vol.6 (3), p.50-54

Ruekert, Robert W.

1995

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Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence

Journal of marketing, 1987-01, Vol.51 (1), p.1

1987

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Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue

Journal of marketing research, 1994-05, Vol.31 (2), p.149-158

1994

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Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence

Journal of marketing, 1987-01, Vol.51 (1), p.1-19

1987

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Reliability and Validity of Alternative Measures of Channel Member Satisfaction

Journal of marketing research, 1984-05, Vol.21 (2), p.226-233

1984

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The Organization of Marketing Activities: A Contingency Theory of Structure and Performance

Journal of marketing, 1985-01, Vol.49 (1), p.13-25

1985

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Reliability and Validity of Alternative Measures of Channel Member Satisfaction

Journal of marketing research, 1984-05, Vol.21 (2), p.226

1984

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Handbook of Marketing

JMR, Journal of Marketing Research, 2003, Vol.40 (4), p.499-501

Ruekert, Robert W.

2003

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Brand Alliances as Signals of Product Quality

MIT Sloan management review, 1994-10, Vol.36 (1), p.87

1994

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Organizing for effective new product development: The moder

Journal of marketing, 1995-01, Vol.59 (1), p.48

1995

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BRAND ALLIANCES AS SIGNALS OF PRODUCT QUALITY

Sloan management review, 1994-10, Vol.36 (1), p.87

1994

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International Marketing Involvement: The Construct, Dimensionality, and Measurement

Journal of international marketing (East Lansing, Mich.), 1995-12, Vol.3 (4), p.5-5

1995

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Brand Alliances as Information About Unobservable Product Quality

Advances in consumer research, 1998-01, Vol.25, p.266

1998

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Interactions between Marketing and R and D Departments in Implementing Different Business Strategies

Strategic management journal, 1987-05, Vol.8 (3), p.233

1987

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Upper management control of new product development projects and project performance

Patterns of cooperation during new product development among marketing, operations and R&D: Implications for project performance

Developing a market orientation: An organizational strategy perspective

Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness

Interactions between marketing and R&D departments in implementing different business strategies

Signaling Unobservable Product Quality through a Brand Ally

Signaling Unobservable Product Quality through a Brand Ally

Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness

The Organization of Marketing Activities: A Contingency Theory of Structure and Performance

Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue

International Marketing Involvement: The Construct, Dimensionality, and Measurement

Cross Functional Interactions in Product Development and Their Impact on Project Performance

Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence

Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue

Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence

Reliability and Validity of Alternative Measures of Channel Member Satisfaction

The Organization of Marketing Activities: A Contingency Theory of Structure and Performance

Reliability and Validity of Alternative Measures of Channel Member Satisfaction

Handbook of Marketing

Brand Alliances as Signals of Product Quality

Organizing for effective new product development: The moder

BRAND ALLIANCES AS SIGNALS OF PRODUCT QUALITY

International Marketing Involvement: The Construct, Dimensionality, and Measurement

Brand Alliances as Information About Unobservable Product Quality

Interactions between Marketing and R and D Departments in Implementing Different Business Strategies

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