UB Paderborn / Katalog / Suche / in CDI

1 – 25 von 57

Sortiert nach

Effects of heritage on destination image: multi-method research based on an appraisal approach to emotional response in-situ

Journal of heritage tourism, 2023-07, Vol.18 (4), p.531-555

2023

Volltextzugriff (PDF)

The influence of belonging to virtual brand communities on consumers' affective commitment, satisfaction and word-of-mouth advertising The ZARA case

Online information review, 2011-08, Vol.35 (4), p.517-542

2011

Volltextzugriff (PDF)

The role of value co-creation in building trust and reputation in the digital banking era

Cogent business & management, 2024-12, Vol.11 (1)

2024

Volltextzugriff (PDF)

Implementation and measurement of shared value creation strategies: Proposal of a conceptual model

Business strategy & development, 2023-12, Vol.6 (4), p.598-609

2023

Volltextzugriff (PDF)

Sensory motivations within children’s concrete operations stage: Differences in preferences and recall

British food journal (1966), 2019-06, Vol.121 (4), p.910-925

2019

Volltextzugriff (PDF)

Unveiling Neuromarketing and Its Research Methodology

Encyclopedia (Basel, Switzerland), 2022-04, Vol.2 (2), p.729-751

2022

Volltextzugriff (PDF)

Value co-creation process and measurement in 4.0 SMEs: An exploratory research in a B2B marketing innovation context

Administrative sciences, 2021, Vol.11 (1), p.1-13

2021

Volltextzugriff (PDF)

Nature in malls: Effects of a natural environment on the cognitive image, emotional response, and behaviors of visitors

European research on management and business economics, 2019, Vol.25 (1), p.38-47

2019

Volltextzugriff (PDF)

Downward price-based luxury brand line extension: Effects on premium luxury buyer's perception and consequences on buying intention and brand loyalty

European research on management and business economics, 2022-09, Vol.28 (3), p.1-10, Article 100198

2022

Volltextzugriff (PDF)

Market orientation in service clusters and its effect on the marketing performance of SMEs

European journal of management and business economics, 2022-02, Vol.31 (1), p.1-21

2022

Volltextzugriff (PDF)

Attraction factors of shopping centers: Effects of design and eco-natural environment on intention to visit

European journal of management and business economics, 2017-01, Vol.26 (2), p.199-219

2017

Volltextzugriff (PDF)

Location, market orientation, and firm performance: An analysis of the Colombian healthcare industry

TEC Empresarial, 2022, Vol.16 (3), p.34-54

2022

Volltextzugriff (PDF)

Segmentation of low-cost flights users at secondary airports

Journal of air transport management, 2010-07, Vol.16 (4), p.234-237

2010

Volltextzugriff (PDF)

El uso de GPS para el análisis del comportamiento espacio-temporal de los turistas. Pre-test en el Valle de Boí

Cuadernos de turismo, 2015-01 (35), p.117-131

2015

Volltextzugriff (PDF)

Rural-cultural excursion conceptualization: A local tourism marketing management model based on tourist destination image measurement

Tourism management (1982), 2009, Vol.30 (3), p.419-428

Royo-Vela, Marcelo

2009

Volltextzugriff (PDF)

Cultural perspectives: Chinese perceptions of UK hotel service quality

International journal of culture, tourism and hospitality research, 2008-10, Vol.2 (4), p.312-329

2008

Volltextzugriff (PDF)

Drone images versus terrain images in advertisements: Images' verticality effects and the mediating role of mental simulation on attitude towards the advertisement

Journal of marketing communications, 2020-01, Vol.26 (1), p.21-39

2020

Volltextzugriff (PDF)

Clústeres de innovación tecnológica y creación de valor compartido

Revista galega de economía, 2024-03, p.1-19

2024

Volltextzugriff (PDF)

Clústeres de innovación tecnológica y creación de valor compartido: un análisis exploratorio

Revista galega de economía, 2024-02, Vol.33 (1)

2024

Volltextzugriff (PDF)

Brand Fan Pages experience and strength as antecedents to engagement and intensity of use to achieve HEIS' brand loyalty

Journal of marketing for higher education, 2019-01, Vol.29 (1), p.102-120

2019

Volltextzugriff (PDF)

Un análisis de segmentación y perfil de los segmentos de los usuarios de vuelos de bajo coste

Cuadernos de turismo, 2010 (26)

2010

Volltextzugriff (PDF)

The Effects of the Biophilic Atmosphere on Hedonic Value, Utilitarian Value, and Customer Loyalty

Sustainability, 2023-11, Vol.15 (23), p.16435

2023

Volltextzugriff (PDF)

Sustainable Value Co-Production and Co-Creation in Virtual Reality: An Exploratory Research on Business-to-Business Interactions

Sustainability, 2022-07, Vol.14 (13), p.7754

2022

Volltextzugriff (PDF)

Emotional And Cognitive Responses To Cultural Heritage: A Neuromarketing Experiment Using Virtual Reality In The Tourist Destination Image Model Context

Journal of Namibian studies, 2023-01, Vol.33

2023

Volltextzugriff (PDF)

Effects of inbound marketing communications on HEIs' brand equity: the mediating role of the student's decision-making process. An exploratory research

Journal of marketing for higher education, 2016-07, Vol.26 (2), p.143-167

2016

Volltextzugriff (PDF)

1 – 25 von 57

Suche als RSS-Feed

Suchergebnisse filtern

Filter anzeigen

Nur zeigen

Geprüft (Peer-Review)
(50)
Mit Volltextzugriff
(55)

Publikationsform

Sprache

Erscheinungsjahr

n.n

Thema

15 weitere anzeigen...

Weniger anzeigen...

Neu hinzugefügt

... seit 90 Tagen
(2)

Menü

Weitere Dienste

Einstellungen

Effects of heritage on destination image: multi-method research based on an appraisal approach to emotional response in-situ

The influence of belonging to virtual brand communities on consumers' affective commitment, satisfaction and word-of-mouth advertising The ZARA case

The role of value co-creation in building trust and reputation in the digital banking era

Implementation and measurement of shared value creation strategies: Proposal of a conceptual model

Sensory motivations within children’s concrete operations stage: Differences in preferences and recall

Unveiling Neuromarketing and Its Research Methodology

Value co-creation process and measurement in 4.0 SMEs: An exploratory research in a B2B marketing innovation context

Nature in malls: Effects of a natural environment on the cognitive image, emotional response, and behaviors of visitors

Downward price-based luxury brand line extension: Effects on premium luxury buyer's perception and consequences on buying intention and brand loyalty

Market orientation in service clusters and its effect on the marketing performance of SMEs

Attraction factors of shopping centers: Effects of design and eco-natural environment on intention to visit

Location, market orientation, and firm performance: An analysis of the Colombian healthcare industry

Segmentation of low-cost flights users at secondary airports

El uso de GPS para el análisis del comportamiento espacio-temporal de los turistas. Pre-test en el Valle de Boí

Rural-cultural excursion conceptualization: A local tourism marketing management model based on tourist destination image measurement

Cultural perspectives: Chinese perceptions of UK hotel service quality

Drone images versus terrain images in advertisements: Images' verticality effects and the mediating role of mental simulation on attitude towards the advertisement

Clústeres de innovación tecnológica y creación de valor compartido

Clústeres de innovación tecnológica y creación de valor compartido: un análisis exploratorio

Brand Fan Pages experience and strength as antecedents to engagement and intensity of use to achieve HEIS' brand loyalty

Un análisis de segmentación y perfil de los segmentos de los usuarios de vuelos de bajo coste

The Effects of the Biophilic Atmosphere on Hedonic Value, Utilitarian Value, and Customer Loyalty

Sustainable Value Co-Production and Co-Creation in Virtual Reality: An Exploratory Research on Business-to-Business Interactions

Emotional And Cognitive Responses To Cultural Heritage: A Neuromarketing Experiment Using Virtual Reality In The Tourist Destination Image Model Context

Effects of inbound marketing communications on HEIs' brand equity: the mediating role of the student's decision-making process. An exploratory research

Suchergebnisse filtern