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Assessing the Impact of Negative Marketing Strategies: The Application of Market Signaling Metrics

Journal of marketing theory and practice, 2003-01, Vol.11 (1), p.18-27

2003

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The "Trade Dress" Controversy: A Case of Strategic Cross-Brand Cannibalization

Journal of marketing theory and practice, 1998-04, Vol.6 (2), p.1-15

1998

Volltextzugriff (PDF)

The Marketing Audit: Five Decades Later

Journal of marketing theory and practice, 1997-07, Vol.5 (3), p.1-16

1997

Volltextzugriff (PDF)

Effectiveness of sales forecasting methods

Industrial marketing management, 1978-01, Vol.7 (2), p.114-118

Rothe, James T.

1978

Volltextzugriff (PDF)

Forecasting for Business: Methods and Applications

Journal of Marketing Research, 1977-08, Vol.14 (3), p.422-423

Rothe, James T.

1977

Volltextzugriff (PDF)

The Reliability of Input/Output Analysis for Marketing

California management review, 1972-07, Vol.14 (4), p.75-81

ROTHE, JAMES T.

1972

Volltextzugriff (PDF)

Competitive Bidding for Marketing Research Services: Fact or Fiction?

Journal of marketing, 1974-07, Vol.38 (3), p.69-71

1974

Volltextzugriff (PDF)

Cannibalism and new product development

Business horizons, 1978-10, Vol.21 (5), p.25-31

1978

Volltextzugriff (PDF)

Perspectives on the new Television

Business horizons, 1982-11, Vol.25 (6), p.55-62

1982

Volltextzugriff (PDF)

Consumerism. An Interpretation

Journal of marketing, 1970-10, Vol.34 (4), p.61-65

1970

Volltextzugriff (PDF)

Perspectives on the new television: developments in cable television, with its interactive potential, will profoundly affect many aspects of business and society

Business horizons, 1982-12, Vol.25, p.55-62

Rothe, James T

1982

Volltextzugriff (PDF)

The Senior Marketing Officer: An Academic Perspective

Journal of marketing education, 1983-04, Vol.5 (1), p.43-47

Rothe, James T.

1983

Volltextzugriff (PDF)

AN EMPIRICAL INVESTIGATION OF THE PRODUCT ELIMINATION DECISION

ROTHE, JAMES T

1969

Volltextzugriff (PDF)

The product elimination decision: management should become more aware of the opportunities these programs have to offer

MSU business topics, 1970-09, Vol.18, p.45-52

Rothe, James T

1970

Volltextzugriff (PDF)

Book Review: Forecasting for Business: Methods and Applications

Journal of Marketing Research, 1977, Vol.14 (3), p.422-423

Rothe, James T.

1977

Volltextzugriff (PDF)

Corporate name changes

Mergers & acquisitions, 1970-12, Vol.5, p.20-27

Rothe, James T

1970

Volltextzugriff (PDF)

Parallel Brands: A Strategie Option for Second-Tier Channel Members

Journal of marketing channels, 1999-02, Vol.7 (1-2), p.53-78

1999

Volltextzugriff (PDF)

Consumerism. An Interpretation

Journal of marketing, 1970-10, Vol.34 (4), p.61

1970

Volltextzugriff (PDF)

Competitive Bidding for Marketing Research Services: Fact or Fiction?

Journal of marketing, 1974-07, Vol.38 (3), p.69

1974

Volltextzugriff (PDF)

Purchase Behavior and Brand Choice Determinants for National and Private Brand Major Appliances

Journal of retailing, 1973-10, Vol.49 (3), p.19-33

1973

Volltextzugriff (PDF)

pricing behavior of attorneys: an empirical study

The Forum (Chicago, Ill.), 1979-07, Vol.14 (5), p.1060-1075

1979

Volltextzugriff (PDF)

COVID-19 Infection Complications Among Division III College Athletes - A Cohort Study: 1300

Medicine and science in sports and exercise, 2022-09, Vol.54 (9S), p.323-323

2022

Volltextzugriff (PDF)

A self-assembled dynamic extracellular matrix-like hydrogel system with multi-scale structures for cell bioengineering applications

Acta biomaterialia, 2023-05, Vol.162, p.211-225

2023

Volltextzugriff (PDF)

Geomicrobiological Redox Cycling of the Transuranic Element Neptunium

Environmental science & technology, 2010-12, Vol.44 (23), p.8924-8929

2010

Volltextzugriff (PDF)

26918 Describing real-world pediatric psoriasis patients in the US and EU5

Journal of the American Academy of Dermatology, 2021-09, Vol.85 (3), p.AB123-AB123

2021

Volltextzugriff (PDF)

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Assessing the Impact of Negative Marketing Strategies: The Application of Market Signaling Metrics

The "Trade Dress" Controversy: A Case of Strategic Cross-Brand Cannibalization

The Marketing Audit: Five Decades Later

Effectiveness of sales forecasting methods

Forecasting for Business: Methods and Applications

The Reliability of Input/Output Analysis for Marketing

Competitive Bidding for Marketing Research Services: Fact or Fiction?

Cannibalism and new product development

Perspectives on the new Television

Consumerism. An Interpretation

Perspectives on the new television: developments in cable television, with its interactive potential, will profoundly affect many aspects of business and society

The Senior Marketing Officer: An Academic Perspective

AN EMPIRICAL INVESTIGATION OF THE PRODUCT ELIMINATION DECISION

The product elimination decision: management should become more aware of the opportunities these programs have to offer

Book Review: Forecasting for Business: Methods and Applications

Corporate name changes

Parallel Brands: A Strategie Option for Second-Tier Channel Members

Consumerism. An Interpretation

Competitive Bidding for Marketing Research Services: Fact or Fiction?

Purchase Behavior and Brand Choice Determinants for National and Private Brand Major Appliances

pricing behavior of attorneys: an empirical study

COVID-19 Infection Complications Among Division III College Athletes - A Cohort Study: 1300

A self-assembled dynamic extracellular matrix-like hydrogel system with multi-scale structures for cell bioengineering applications

Geomicrobiological Redox Cycling of the Transuranic Element Neptunium

26918 Describing real-world pediatric psoriasis patients in the US and EU5

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