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Social Media and Value Creation: The Role of Interaction Satisfaction and Interaction Immersion

Journal of interactive marketing, 2016-11, Vol.36 (1), p.121-133

2016

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Future Proof and Real-World Ready: The Role of Live Project-Based Learning in Students’ Skill Development

Journal of marketing education, 2021-08, Vol.43 (2), p.204-215

2021

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A typology of online shoppers based on shopping motivations

Journal of business research, 2004-07, Vol.57 (7), p.748-757

2004

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The role of feedback source and valence in crowdsourced idea innovation

Behaviour & information technology, 2024-02, Vol.43 (3), p.458-474

2024

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Return on Interactivity: The Impact of Online Agents on Newcomer Adjustment

Journal of marketing, 2011-03, Vol.75 (2), p.93-108

2011

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Consumers un-tethered: A three-market empirical study of consumers' mobile marketing acceptance

Journal of business research, 2013-12, Vol.66 (12), p.2536-2544

2013

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Time for a Marketing Curriculum Overhaul: Developing a Digital-First Approach

Journal of marketing education, 2019-04, Vol.41 (1), p.47-59

2019

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Factors Influencing Consumer Acceptance of Mobile Marketing: A Two-Country Study of Youth Markets

Journal of interactive marketing, 2009-11, Vol.23 (4), p.308-320

2009

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Return on Interactivity: The Impact of Online Agents on Newcomer Adjustment

Journal of marketing, 2011-03, Vol.75 (2), p.93-108

2011

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Hashtags and handshakes: consumer motives and platform use in brand-consumer interactions

The Journal of consumer marketing, 2016-03, Vol.33 (2), p.135-144

2016

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Tuning in and tuning out: media multitasking among young consumers

Journal of consumer behaviour, 2010-07, Vol.9 (4), p.316-332

2010

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Brand in the hand: A cross-market investigation of consumer acceptance of mobile marketing

Business horizons, 2012-09, Vol.55 (5), p.485-493

2012

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Impact of message design on banner advertising involvement and effectiveness: An empirical investigation

Journal of marketing communications, 2020-02, Vol.26 (2), p.115-129

2020

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Antecedents of consumer attitudes toward mobile marketing: A comparative study of youth markets in the United States and China

Thunderbird international business review, 2012-03, Vol.54 (2), p.211-224

2012

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Factors influencing Chinese youth consumers' acceptance of mobile marketing

The Journal of consumer marketing, 2010-11, Vol.27 (7), p.574-583

2010

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Consumers' Protection of Online Privacy and Identity

The Journal of consumer affairs, 2004-12, Vol.38 (2), p.217-232

2004

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The Coming Era of "Brand in the Hand" Marketing

MIT Sloan management review, 2005-10, Vol.47 (1), p.83

Fareena Sultan, Andrew Rohm

2005

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How to Market to Generation M(obile)

MIT Sloan management review, 2008-06, Vol.49 (4), p.35

2008

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We’re all connected: The power of the social media ecosystem

Business horizons, 2011-05, Vol.54 (3), p.265-273

2011

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Just what the doctor ordered: The role of information sensitivity and trust in reducing medical information privacy concern

Journal of business research, 2004-09, Vol.57 (9), p.1000-1011

2004

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The evolving role of the Internet in marketing strategy: An exploratory study

Journal of interactive marketing, 2004, Vol.18 (2), p.6-19

2004

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Consumer Privacy and Name Removal Across Direct Marketing Channels: Exploring Opt-In and Opt-Out Alternatives

Journal of public policy & marketing, 2000-10, Vol.19 (2), p.238-249

2000

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A mixed-method approach to examining brand-consumer interactions driven by social media

Journal of research in interactive marketing, 2013-01, Vol.7 (4), p.295-311

2013

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The use of online marketplaces for competitive advantage: a Latin American perspective

The Journal of business & industrial marketing, 2004-10, Vol.19 (6), p.372-385

2004

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Strategic measure of competitiveness for ranked data

Managerial and decision economics, 2004-03, Vol.25 (2), p.103-108

2004

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Social Media and Value Creation: The Role of Interaction Satisfaction and Interaction Immersion

Future Proof and Real-World Ready: The Role of Live Project-Based Learning in Students’ Skill Development

A typology of online shoppers based on shopping motivations

The role of feedback source and valence in crowdsourced idea innovation

Return on Interactivity: The Impact of Online Agents on Newcomer Adjustment

Consumers un-tethered: A three-market empirical study of consumers' mobile marketing acceptance

Time for a Marketing Curriculum Overhaul: Developing a Digital-First Approach

Factors Influencing Consumer Acceptance of Mobile Marketing: A Two-Country Study of Youth Markets

Return on Interactivity: The Impact of Online Agents on Newcomer Adjustment

Hashtags and handshakes: consumer motives and platform use in brand-consumer interactions

Tuning in and tuning out: media multitasking among young consumers

Brand in the hand: A cross-market investigation of consumer acceptance of mobile marketing

Impact of message design on banner advertising involvement and effectiveness: An empirical investigation

Antecedents of consumer attitudes toward mobile marketing: A comparative study of youth markets in the United States and China

Factors influencing Chinese youth consumers' acceptance of mobile marketing

Consumers' Protection of Online Privacy and Identity

The Coming Era of "Brand in the Hand" Marketing

How to Market to Generation M(obile)

We’re all connected: The power of the social media ecosystem

Just what the doctor ordered: The role of information sensitivity and trust in reducing medical information privacy concern

The evolving role of the Internet in marketing strategy: An exploratory study

Consumer Privacy and Name Removal Across Direct Marketing Channels: Exploring Opt-In and Opt-Out Alternatives

A mixed-method approach to examining brand-consumer interactions driven by social media

The use of online marketplaces for competitive advantage: a Latin American perspective

Strategic measure of competitiveness for ranked data

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