UB Paderborn / Katalog / Suche / in CDI

The influence of redemption time frame on responses to incentives

Journal of the Academy of Marketing Science, 2011-06, Vol.39 (3), p.363-375

2011

Volltextzugriff (PDF)

Using advertising alignment to improve product placement effects on product choice: The power of facilitating analogies

Journal of consumer behaviour, 2019-07, Vol.18 (4), p.283-290

2019

Volltextzugriff (PDF)

Revisiting the Effect of Positive Mood on Variety Seeking

The Journal of consumer research, 2005-09, Vol.32 (2), p.330-336

2005

Volltextzugriff (PDF)

The relationship between packaging uniformity and variety seeking

Psychology & marketing, 2010-12, Vol.27 (12), p.1122-1133

2010

Volltextzugriff (PDF)

Designing Loyalty-Building Programs for Packaged Goods Brands

Journal of marketing research, 2002-05, Vol.39 (2), p.202-213

2002

Volltextzugriff (PDF)

Consumer responses to parodic ads

Journal of consumer psychology, 2014-01, Vol.24 (1), p.18-33

2014

Volltextzugriff (PDF)

Can brand encounters inspire flashbulb memories?

Psychology & marketing, 2007-01, Vol.24 (1), p.25-40

2007

Volltextzugriff (PDF)

Variety-Seeking and Time of Day: Why Leader Brands Hope Young Adults Shop in the Afternoon, but Follower Brands Hope for Morning

Marketing letters, 2004-12, Vol.15 (4), p.213-221

2004

Volltextzugriff (PDF)

Plugs versus placements: A comparison of alternatives for within-program brand exposure

Psychology & marketing, 2004-01, Vol.21 (1), p.17-28

2004

Volltextzugriff (PDF)

The hybrid split ad technique and onsite rewards

Journal of consumer behaviour, 2005-03, Vol.4 (3), p.173-184

2005

Volltextzugriff (PDF)

The Relationship between FSI Advertising Style and Coupon Redemption

Marketing letters, 2007-12, Vol.18 (4), p.237-247

2007

Volltextzugriff (PDF)

The Advantage of Hybrid Split Ads over Uninterrupted Ads and How to Augment It

Marketing letters, 2001-08, Vol.12 (3), p.249-258

2001

Volltextzugriff (PDF)

Do satisfied customers bad-mouth innovative products?

Psychology & marketing, 2010-12, Vol.27 (12), p.1134-1153

2010

Volltextzugriff (PDF)

Personality Correlates of Success in Total Quality Manufacturing

Journal of business and psychology, 1994-06, Vol.8 (4), p.397-411

1994

Volltextzugriff (PDF)

Six Steps to Managing Unit Costs: Comparing predictions with experience yields insights for prompt adjustments

Nursing management, 1987-02, Vol.18 (2), p.58-62

1987

Volltextzugriff (PDF)

Research in Behavioral Accounting Courses: An Approach

The Accounting review, 1977-01, Vol.52 (1), p.211-215

1977

Volltextzugriff (PDF)

SPC enhances ABC

Industrial Management, 2001-11, Vol.43 (6), p.27

2001

Volltextzugriff (PDF)

The Deming view of a business

Quality progress, 1997-02, Vol.30 (2), p.39

1997

Volltextzugriff (PDF)

A user friendly financial reporting system

Quality progress, 2002-01, Vol.35 (1), p.60

2002

Volltextzugriff (PDF)

An Exploratory Attribution Analysis of Attitudes Toward the World Wide Web as a Product Information Source

Advances in consumer research, 1999-01, Vol.26, p.75

1999

Volltextzugriff (PDF)

How Corporate Culture Impacts Unethical Distortion of Financial Numbers

Management accounting quarterly, 2004-07, Vol.5 (4), p.37

2004

Volltextzugriff (PDF)

The seven fatal flaws of performance measurement

The CPA journal (1975), 2004-06, Vol.74 (6), p.32

2004

Volltextzugriff (PDF)

Survey outlines consumer satisfaction with financial planning

Journal of financial planning (Denver, Colo.), 1987-07, Vol.8, p.99

1987

Volltextzugriff (PDF)

The Deming philosophy: A new paradigm for management account

CMA magazine, 1995-02, Vol.69 (1), p.25

1995

Volltextzugriff (PDF)

Citizen Expectations About the Role of Municipal Auditors

The journal of government financial management, 1983-10, Vol.32 (3), p.65

1983

Volltextzugriff (PDF)

Menü

Weitere Dienste

Einstellungen

The influence of redemption time frame on responses to incentives

Using advertising alignment to improve product placement effects on product choice: The power of facilitating analogies

Revisiting the Effect of Positive Mood on Variety Seeking

The relationship between packaging uniformity and variety seeking

Designing Loyalty-Building Programs for Packaged Goods Brands

Consumer responses to parodic ads

Can brand encounters inspire flashbulb memories?

Variety-Seeking and Time of Day: Why Leader Brands Hope Young Adults Shop in the Afternoon, but Follower Brands Hope for Morning

Plugs versus placements: A comparison of alternatives for within-program brand exposure

The hybrid split ad technique and onsite rewards

The Relationship between FSI Advertising Style and Coupon Redemption

The Advantage of Hybrid Split Ads over Uninterrupted Ads and How to Augment It

Do satisfied customers bad-mouth innovative products?

Personality Correlates of Success in Total Quality Manufacturing

Six Steps to Managing Unit Costs: Comparing predictions with experience yields insights for prompt adjustments

Research in Behavioral Accounting Courses: An Approach

SPC enhances ABC

The Deming view of a business

A user friendly financial reporting system

An Exploratory Attribution Analysis of Attitudes Toward the World Wide Web as a Product Information Source

How Corporate Culture Impacts Unethical Distortion of Financial Numbers

The seven fatal flaws of performance measurement

Survey outlines consumer satisfaction with financial planning

The Deming philosophy: A new paradigm for management account

Citizen Expectations About the Role of Municipal Auditors

Suchergebnisse filtern