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Journal of interactive marketing, 2000, Vol.14 (1), p.60-72

Roberts, Mary Lou

2000

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Toward an Optimal Market Target: a Strategy for Market Segmentation

The journal of product & brand management, 1992-01, Vol.1 (1), p.5-14

1992

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Expanding the role of the direct marketing database

Journal of direct marketing, 1997, Vol.11 (4), p.26-35

Roberts, Mary Lou

1997

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TOWARD AN OPTIMAL MARKET TARGET: A STRATEGY FOR MARKET SEGMENTATION

The Journal of consumer marketing, 1984-01, Vol.1 (1), p.64-73

1984

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Technology vs. consumer behavior: The battle for the financial services customer

Journal of direct marketing, 1997, Vol.11 (1), p.44-54

1997

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Expanding the role of the direct marketing database

Journal of interactive marketing, 1992-04, Vol.6 (2), p.51

Roberts, Mary Lou

1992

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Reviews and Communications

Journal of Macromarketing, 1992-12, Vol.12 (2), p.63-65

Roberts, Mary Lou

1992

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Expanding the role of the direct marketing database

Journal of direct marketing, 1992, Vol.6 (2), p.51-60

Roberts, Mary Lou

1992

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Toward an Optimal Market Target a Strategy for MarketSegmentation

The journal of product & brand management, 1992-01, Vol.1 (1), p.5-14

1992

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New Life-Style Determinants of Women's Food Shopping Behavior

Journal of marketing, 1979, Vol.43 (3), p.28

1979

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Strategy, technology and organisational alignment: Key components of CRM success

Journal of database marketing & customer strategy management, 2005-07, Vol.12 (4), p.315-326

2005

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Women's Changing Roles - A Consumer Behavior Perspective

Advances in consumer research, 1981-01, Vol.8, p.590

Roberts, Mary Lou

1981

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Gender Differences and Household Decision-Making: Needed Conceptual and Methodological Developments

Advances in consumer research, 1984-01, Vol.11, p.276

Roberts, Mary Lou

1984

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Interactive Brand Experience: The Concept and the Challenges

Advances in Electronic Marketing, 2005, p.103-121

2005

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THE EFFECT OF INFORMATION ON CONSUMER PERCEPTIONS OF AND PREFERENCES FOR A GROCERY PRODUCT

ROBERTS, MARY LOU

1971

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Book Review: Integrated Direct Marketing

Journal of Marketing, 1989, Vol.53 (4), p.116-117

Roberts, Mary Lou

1989

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Book Reviews: Integrated Direct Marketing

Journal of Marketing, 1989, Vol.53 (4), p.116

Roberts, Mary Lou

1989

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Role Transferal in the Household: A Conceptual Model and Partial Test

Advances in consumer research, 1982-01, Vol.9, p.261

1982

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The layoff legacy: poor morale, anger pervade employee ranks

Computerworld, 1992-03, Vol.26 (10), p.107

Roberts, Mary Lou

1992

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Analyzing proximity judgements in an experimental design

Journal of marketing research, 1975-02, Vol.12 (1), p.68

1975

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Mainframe Spreadsheets: Feeling the Squeeze a Decade Later

Computerworld, 1991-02, Vol.25 (8), p.25-25

Roberts, Mary Lou

1991

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Feeling the squeeze a decade later. (mainframe spreadsheet market)(includes related article on mainframe versions of Lotus 1-2-3)

Computerworld, 1991-02, Vol.25 (8), p.25

Roberts, Mary Lou

1991

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Laying the groundwork for new architecture; maintaining staff readiness

Computerworld, 1991-01, Vol.25 (1), p.69-69

Roberts, Mary Lou

1991

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OLTP's fiery display isn't all show. (on-line transaction processing)(includes related articles on OLTP systems availability and definition of OLTP)

Computerworld, 1990-11, Vol.24 (48), p.29-29

Roberts, Mary Lou

1990

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Where expert systems help and hurt. (performance management and optimization)

Computerworld, 1990-10, Vol.24 (41), p.93-93

Roberts, Mary Lou

1990

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Geocities (A) and (B)

Toward an Optimal Market Target: a Strategy for Market Segmentation

Expanding the role of the direct marketing database

TOWARD AN OPTIMAL MARKET TARGET: A STRATEGY FOR MARKET SEGMENTATION

Technology vs. consumer behavior: The battle for the financial services customer

Expanding the role of the direct marketing database

Reviews and Communications

Expanding the role of the direct marketing database

Toward an Optimal Market Target a Strategy for MarketSegmentation

New Life-Style Determinants of Women's Food Shopping Behavior

Strategy, technology and organisational alignment: Key components of CRM success

Women's Changing Roles - A Consumer Behavior Perspective

Gender Differences and Household Decision-Making: Needed Conceptual and Methodological Developments

Interactive Brand Experience: The Concept and the Challenges

THE EFFECT OF INFORMATION ON CONSUMER PERCEPTIONS OF AND PREFERENCES FOR A GROCERY PRODUCT

Book Review: Integrated Direct Marketing

Book Reviews: Integrated Direct Marketing

Role Transferal in the Household: A Conceptual Model and Partial Test

The layoff legacy: poor morale, anger pervade employee ranks

Analyzing proximity judgements in an experimental design

Mainframe Spreadsheets: Feeling the Squeeze a Decade Later

Feeling the squeeze a decade later. (mainframe spreadsheet market)(includes related article on mainframe versions of Lotus 1-2-3)

Laying the groundwork for new architecture; maintaining staff readiness

OLTP's fiery display isn't all show. (on-line transaction processing)(includes related articles on OLTP systems availability and definition of OLTP)

Where expert systems help and hurt. (performance management and optimization)

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