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Installieren Sie die LibKey Nomad-Browsererweiterung und erhalten Sie von vielen Webseiten einfachen Zugriff auf lizenzierte Volltexte oder Open Access Publikationen. Mehr erfahren...
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Commerce jobs are in demand despite a tough economy; Commerce plays an even more important role for agencies as pressure builds to boost sales
Advertising Age, 2023-06, Vol.94 (9), p.1
2023
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Ad agencies rethink mental health policies; Amid layoffs, AI fears and an uncertain economy, shops are prioritizing employee well-being and preventative care
Advertising Age, 2023-05, Vol.94 (8), p.1
2023
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How AI can improve B2B data and marketing strategies; AI enhances first-party data capabilities and personalized creative messaging and targeting
Advertising Age, 2023-05, Vol.94 (7), p.4
2023
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Pepsi's new logo reignites debate about agencies not getting credit for creative work; Design firms and ad agencies are fed up with the lack of recognition
Advertising Age, 2023-04, Vol.94 (6), p.4
2023
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Ad salaries are coming down from peak 'Great Resignation' levels; Industry execs say high salary rates in 2021, driven by competition from the tech industry, were never sustainable
Advertising Age, 2023-04, Vol.94 (5), p.1
2023
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Ad Age A-List Awards 2023; Cultural insights gave the agency an edge in 2022 as marketers sought younger, more diverse consumers
Advertising Age, 2023-03, Vol.94 (4), p.17
2023
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Ad Age A-List Awards 2023; Initiative's big bet on performance marketing pays off with Nike, new clients
Advertising Age, 2023-03, Vol.94 (4), p.34
2023
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Ad Age A-List Awards 2023; Known more than doubled its revenue and won 30 clients as brands hungered for data
Advertising Age, 2023-03, Vol.94 (4), p.35
2023
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Ad agencies face succession planning hurdles; Execs blame work-from-home models for making succession planning harder--but hiring experts are skeptical
Advertising Age, 2023-02, Vol.94 (3), p.1
2023
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Cannabis marketers divulge Twitter ad plans as rules ease; Twitter is allowing cannabis ads for the first time, but brands must still navigate restrictions
Advertising Age, 2023-02, Vol.94 (3), p.8
2023
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Super Bowl ads reflect industry's waning commitment to DEI; The majority of casts, crews and directors are white men, according to an Ad Age analysis
Advertising Age, 2023-02, Vol.94 (2), p.1
2023
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FTC's proposed ban on noncompete clauses could shake up the advertising industry; The restrictions are common in a field where marketers and agencies are wary of people taking their IP and talent to direct rivals
Advertising Age, 2023-01, Vol.94 (1), p.1
2023
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'Green hushing' explained--why brands are cutting back on sustainability marketing; Greenwashing concerns are forcing brands to do more sustainability work under the radar
Advertising Age, 2022-12, Vol.93 (18), p.3
2022
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HAVAS ACQUIRES MAJORITY STAKE IN CAMP + KING: Chief Creative Officer Roger Camp and CEO Jamie King will remain at the helm
Advertising Age, 2020-09, Vol.91 (18), p.3
2020
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EXEC EXODUS AT R/GA: Six in business transformation unit strike out on their own
Advertising Age, 2020-09, Vol.91 (18), p.2
2020
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QAA: THE LONGTIMER; Wunderman Thompson's longest-serving employee, Ginny Bahr, recalls her storied 69-year career
Advertising Age, 2021-01, Vol.92 (1), p.10
2021
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WHAT'S DRIVING RISING AGENCY CONSOLIDATION; More venerable agency names are expected to disappear in 2021 as individual brands carry less weight
Advertising Age, 2020-12, Vol.91 (19), p.6
2020
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IPG'S NEW CEO ISN'T LIKE ANY OTHER; People who know Philippe Krakowsky say he's an efficient, quiet fixer who shuns the limelight
Advertising Age, 2020-11, Vol.91 (18), p.12
2020
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How CMO roles and brand messaging will be impacted by the election: 'Things get funky' during an election year as marketing experts offer advice to brands
Advertising Age, 2024-10, Vol.95 (4), p.9
2024
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How CMOs can gain more influence in the C-suite: Advice for marketing leaders as CMOs are 'facing an existential crisis'
Advertising Age, 2024-10, Vol.95 (4), p.1
2024
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SMALL AGENCY AWARDS 2019; Silver: Exverus Media
Advertising Age, 2020-08, Vol.91 (17), p.19
2020
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SMALL AGENCY AWARDS 2019; Small Agency of the Year, Media Gold
Advertising Age, 2020-08, Vol.91 (17), p.19
2020
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SMALL AGENCY AWARDS 2019; Small Agency of the Year, Experiential Gold
Advertising Age, 2020-08, Vol.91 (17), p.22
2020
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Playing defense—tips for retaining accounts as reviews rise: Agency insiders on when and how to fight for an account and when to let go
Advertising Age, 2024-07, Vol.95 (3), p.1
2024
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Everything you should know about ad awards judging and juries: How to get selected to serve as a juror for awards shows such as Cannes Lions
Advertising Age, 2024-06, Vol.95 (2), p.16
2024
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