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The halo effect of foreign brands on the misclassification of local brands

Management & marketing (Bucharest, Romania), 2019-12, Vol.14 (4), p.357-371

2019

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Qonsequences of Cultural and Behavioral Difference of Tourist: Study of Australian and Indonesian Tourist Who Visit Lombok Island, West Nusa Tenggara

Journal of Indonesian tourism and development studies, 2015-05, Vol.3 (2), p.53-60

Rinuastuti, Baiq Handayani

2015

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An Investigation on How Entrepreneurial Orientation Determines SMEs Survival

Sriwijaya international journal of dynamic economics and business (Online), 2023-10, p.211-230

2023

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The Effect of E-Wom, Sharia Compliance and Muslim Customer's Perceived Value on Customer Loyalty at Bank NTB Syariah with Emotional Attachment as a Mediating Variable

Traektorii͡a︡ nauki : mezhdunarodnyĭ ėlektronnyĭ nauchnyĭ zhurnal, 2023, Vol.9 (8), p.3098-3107

2023

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The Effect of Instagram Content Quality on Fomsumerism Behavior with Emotional Response as a Mediating Variable

Traektorii͡a︡ nauki : mezhdunarodnyĭ ėlektronnyĭ nauchnyĭ zhurnal, 2023-09, Vol.9 (1), p.4001-4009

2023

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The Influence of Instafamous and Content Marketing on General Attitude Toward Local Brands and Interest in Buying Cosmetic Products

Traektorii͡a︡ nauki : mezhdunarodnyĭ ėlektronnyĭ nauchnyĭ zhurnal, 2023-08, Vol.9 (8), p.3055-3063

2023

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The Effect of Brand Prestige, Perceived Sociability and Social Norms on Fear of Missing Out by Buy Now Pay Later

Traektorii͡a︡ nauki : mezhdunarodnyĭ ėlektronnyĭ nauchnyĭ zhurnal, 2023, Vol.9 (8), p.3072-3081

2023

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Campaign Strategy through Social Media to Improve Brand Personality of Mataram Regional Head Candidates in 2020 in a Campaign During the COVID-19 Pandemic Era

Traektorii͡a︡ nauki : mezhdunarodnyĭ ėlektronnyĭ nauchnyĭ zhurnal, 2023, Vol.9 (10), p.2013-2018

2023

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Pengaruh Self Efficacy dan Motivasi Berprestasi terhadap Kemandirian Belajar pada Mahasiswa Prodi Kebidanan Diploma Tiga di Stikes Hamzar Lombok Timur

Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce, 2023-11, Vol.2 (4), p.220-239

2023

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INFLUENCE OF EXPERIENTIAL VALUE ON BRAND IMAGE AND CUSTOMER LOYALTY OF VISTA CONCRETE TILES PT. YASKA POST OF THE EARTHQUAKE DISASTER IN THE CITY OF MATARAM

JMM UNRAM - MASTER OF MANAGEMENT JOURNAL, 2023-10, Vol.12 (1), p.64-73

2023

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JRP VOL.3 NO.1 MARET 2024 PENGARUH KEPERCAYAAN, PROMOSI DAN USABILITY VALUE TERHADAP MINAT BELI PRODUK BLACK GARLIC KHAS SEMBALUN PADA PUSAT OLEH-OLEH MALSYE

Jurnal Riset Pemasaran, 2024-05, Vol.3 (2), p.74-81

2024

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PENGARUH POSITIF PARIWISATA TERHADAP KEPUASAN HIDUP DAN NILAI CO CREATION (STUDI PADA KOMUNITAS LINGKAR KEK MANDALIKA)

JMM UNRAM - MASTER OF MANAGEMENT JOURNAL, 2019-07, Vol.8 (3)

Rinuastuti, Baiq Handayani

2019

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PENGEMBANGAN MODEL KNOWLEDGE SHARING PADA ORGANISASI PEMBELAJAR (LEARNING ORGANIZATION : KAJIAN PADA PERGURUAN TINGGI NEGERI & SWASTA DI PULAU LOMBOK)

JMM UNRAM - MASTER OF MANAGEMENT JOURNAL, 2022-06, Vol.11 (2), p.169-178

2022

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PENGARUH KUALITAS PELAYANAN, HARGA DAN PRODUK TERHADAP KEPUASAN KONSUMEN PADA MEDINA WEDDING ORGANIZER

JMM UNRAM - MASTER OF MANAGEMENT JOURNAL, 2023-11, Vol.12 (4), p.349-360

2023

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Analysis of Local Gastronomy to Become the Positioning of Tourism Destination (Case Study of Merangkat Chicken in Bilebante Tourism Village, Central Lombok)

International Journal of Social Science Research and Review, 2022-03, Vol.5 (3), p.235-253

2022

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The Effect of Content Marketing on Intention in Purchasing Fast Food: Mediated by Hygiene and Moderated by Health Risk Perceptions: Covid-19

International Journal of Social Science Research and Review, 2022-03, Vol.5 (3), p.175-187

2022

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The Influence Of Content Marketing And Customer Experience On Customer Engagement In Talk Coffe Mataram

PROCEEDING INTERNATIONAL CONFERENCE ON ECONOMICS, BUSINESS AND INFORMATION TECHNOLOGY (ICEBIT), 2023-07, Vol.4, p.867-874

2023

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The Influence Of Environmental Awareness, Price And Word Of Mouth On Interest In Buying Gesits Electric Motorcycles

PROCEEDING INTERNATIONAL CONFERENCE ON ECONOMICS, BUSINESS AND INFORMATION TECHNOLOGY (ICEBIT), 2023-07, Vol.4, p.290-298

2023

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The Influence of Experiential Marketing and Service Innovation against Positive Word of Mouth with Patient Satisfaction as a Mediating Variable at Ntb Provincial Hospital

JOURNAL OF ECONOMICS, FINANCE AND MANAGEMENT STUDIES, 2023-06, Vol.6 (6)

2023

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PENGARUH KARAKTERISTIK WIRAUSAHA DAN KAPABILITAS INOVATIF TERHADAP KEBERHASILAN PEMASARAN USAHA MIKRO, SENTRAL KERAJINAN INDUSTRI KAIN TENUN PRINGGASELA: PENGARUH KARAKTERISTIK WIRAUSAHA DAN KAPABILITAS INOVATIF TERHADAP KEBERHASILAN PEMASARAN USAHA MIKRO, SENTRAL KERAJINAN INDUSTRI KAIN TENUN PRINGGASELA

Jurnal Riset Pemasaran, 2023-06, Vol.2 (2), p.23-32

2023

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PENGARUH RELATIONSHIP MARKETING TERHADAP LOYALITAS PELANGGAN PADA PT. SICEPAT DI KOTA MATARAM

JMM UNRAM - MASTER OF MANAGEMENT JOURNAL, 2023-05, Vol.12 (2), p.177-185

2023

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ANALISIS PENGARUH SIKAP TERHADAP MINAT BELI ONLINE MELALUI DROPSHIPPER PADA MEDIA E-COMMERCE

JMM UNRAM - MASTER OF MANAGEMENT JOURNAL, 2021-08, Vol.10 (3), p.175-185

2021

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ANALISIS PREFERENSI WISATAWAN TERHADAP HOMESTAY DI DESA WISATA TETEBATU KABUPATEN LOMBOK TIMUR

Jurnal Riset Pemasaran, 2023-03, Vol.2 (1), p.23-29

2023

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Pengaruh Beban Kerja terhadap Kepuasan Kerja, dengan Stres Kerja Sebagai Variabel Mediasi pada Perum Bulog Area Kanwil NTB

JIIP - Jurnal Ilmiah Ilmu Pendidikan, 2022-10, Vol.5 (10), p.4034-4039

2022

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PENGEMBANGAN PARIWISATA HALAL DESA SETANGGOR

JMM UNRAM - MASTER OF MANAGEMENT JOURNAL, 2021-01, Vol.10 (1A), p.1-12

2021

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The halo effect of foreign brands on the misclassification of local brands

Qonsequences of Cultural and Behavioral Difference of Tourist: Study of Australian and Indonesian Tourist Who Visit Lombok Island, West Nusa Tenggara

An Investigation on How Entrepreneurial Orientation Determines SMEs Survival

The Effect of E-Wom, Sharia Compliance and Muslim Customer's Perceived Value on Customer Loyalty at Bank NTB Syariah with Emotional Attachment as a Mediating Variable

The Effect of Instagram Content Quality on Fomsumerism Behavior with Emotional Response as a Mediating Variable

The Influence of Instafamous and Content Marketing on General Attitude Toward Local Brands and Interest in Buying Cosmetic Products

The Effect of Brand Prestige, Perceived Sociability and Social Norms on Fear of Missing Out by Buy Now Pay Later

Campaign Strategy through Social Media to Improve Brand Personality of Mataram Regional Head Candidates in 2020 in a Campaign During the COVID-19 Pandemic Era

Pengaruh Self Efficacy dan Motivasi Berprestasi terhadap Kemandirian Belajar pada Mahasiswa Prodi Kebidanan Diploma Tiga di Stikes Hamzar Lombok Timur

INFLUENCE OF EXPERIENTIAL VALUE ON BRAND IMAGE AND CUSTOMER LOYALTY OF VISTA CONCRETE TILES PT. YASKA POST OF THE EARTHQUAKE DISASTER IN THE CITY OF MATARAM

JRP VOL.3 NO.1 MARET 2024 PENGARUH KEPERCAYAAN, PROMOSI DAN USABILITY VALUE TERHADAP MINAT BELI PRODUK BLACK GARLIC KHAS SEMBALUN PADA PUSAT OLEH-OLEH MALSYE

PENGARUH POSITIF PARIWISATA TERHADAP KEPUASAN HIDUP DAN NILAI CO CREATION (STUDI PADA KOMUNITAS LINGKAR KEK MANDALIKA)

PENGEMBANGAN MODEL KNOWLEDGE SHARING PADA ORGANISASI PEMBELAJAR (LEARNING ORGANIZATION : KAJIAN PADA PERGURUAN TINGGI NEGERI & SWASTA DI PULAU LOMBOK)

PENGARUH KUALITAS PELAYANAN, HARGA DAN PRODUK TERHADAP KEPUASAN KONSUMEN PADA MEDINA WEDDING ORGANIZER

Analysis of Local Gastronomy to Become the Positioning of Tourism Destination (Case Study of Merangkat Chicken in Bilebante Tourism Village, Central Lombok)

The Effect of Content Marketing on Intention in Purchasing Fast Food: Mediated by Hygiene and Moderated by Health Risk Perceptions: Covid-19

The Influence Of Content Marketing And Customer Experience On Customer Engagement In Talk Coffe Mataram

The Influence Of Environmental Awareness, Price And Word Of Mouth On Interest In Buying Gesits Electric Motorcycles

The Influence of Experiential Marketing and Service Innovation against Positive Word of Mouth with Patient Satisfaction as a Mediating Variable at Ntb Provincial Hospital

PENGARUH RELATIONSHIP MARKETING TERHADAP LOYALITAS PELANGGAN PADA PT. SICEPAT DI KOTA MATARAM

ANALISIS PENGARUH SIKAP TERHADAP MINAT BELI ONLINE MELALUI DROPSHIPPER PADA MEDIA E-COMMERCE

ANALISIS PREFERENSI WISATAWAN TERHADAP HOMESTAY DI DESA WISATA TETEBATU KABUPATEN LOMBOK TIMUR

Pengaruh Beban Kerja terhadap Kepuasan Kerja, dengan Stres Kerja Sebagai Variabel Mediasi pada Perum Bulog Area Kanwil NTB

PENGEMBANGAN PARIWISATA HALAL DESA SETANGGOR

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