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Trends in Advertising Research: A Longitudinal Analysis of Leading Advertising, Marketing, and Communication Journals, 1980 to 2010

Journal of advertising, 2014-07, Vol.43 (3), p.296-316

2014

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How Health Consciousness and Health Literacy Influence Evaluative Responses to Nutrient-Content Claimed Messaging for an Unhealthy Food

Journal of health communication, 2021-05, Vol.26 (5), p.350-359

2021

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Congruity effects and moderating influences in nutrient-claimed food advertising

Journal of business research, 2016-09, Vol.69 (9), p.3430-3438

2016

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The Interplay of Mood and Regulatory Focus in Influencing Altruistic Behavior

Psychology & marketing, 2013-08, Vol.30 (8), p.635-646

2013

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Green Grass, High Cotton: Reflections on the Evolution of the Journal of Advertising

Journal of advertising, 2014-10, Vol.43 (4), p.410-416

Reid, Leonard N.

2014

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Promoting Healthy Menu Choices in Fast Food Restaurant Advertising: Influence of Perceived Brand Healthiness, Brand Commitment, and Health Consciousness

Journal of health communication, 2018-01, Vol.23 (4), p.387-398

2018

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Putting Things into Context: A Meta-Analysis of Media Context Effects on Attitudinal Outcomes

Journal of advertising, 2021-07, Vol.50 (3), p.330-347

2021

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Experiencing motivational conflict on social media in a crisis situation: The case of the Chick-fil-A same-sex marriage controversy

Computers in human behavior, 2017-06, Vol.71, p.32-41

2017

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The influence of socialization agents on consumer responses to over-the-counter medicine advertising

Research in social and administrative pharmacy, 2022-09, Vol.18 (9), p.3622-3630

2022

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Factors Influencing Consumers' Attitudinal and Behavioral Responses to Direct-To-Consumer and Over-the-Counter Drug Advertising

Journal of health communication, 2015-04, Vol.20 (4), p.431-444

2015

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Agency Practitioner Theories of How Advertising Works

Journal of advertising, 2009-09, Vol.38 (3), p.81-96

2009

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Students as subjects in food advertising studies. An appraisal of appropriateness

Appetite, 2014-10, Vol.81, p.218-224

2014

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Measuring Trust in Advertising: Development and Validation of the ADTRUST Scale

Journal of advertising, 2009-07, Vol.38 (2), p.83-103

2009

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Inter-study and intra-study replications in leading marketing journals: a longitudinal analysis

European journal of marketing, 2017-01, Vol.51 (1), p.257-278

2017

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Judgments of Highly Creative Advertising: Presence of Functional Matching and the FCB Planning Model in Clio-Winning Advertisements

Creativity research journal, 2018-04, Vol.30 (2), p.152-163

2018

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Differential Impact of Message Appeals, Food Healthiness, and Poverty Status on Evaluative Responses to Nutrient-Content Claimed Food Advertisements

Journal of health communication, 2015-11, Vol.20 (11), p.1355-1365

2015

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A Model of Consumer Response to Over-the-Counter Drug Advertising: Antecedents and Influencing Factors

Journal of health communication, 2016-01, Vol.21 (1), p.109-117

2016

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Source Selection in Prescription Drug Information Seeking and Influencing Factors: Applying the Comprehensive Model of Information Seeking in an American Context

Journal of health communication, 2011-08, Vol.16 (7), p.766-787

2011

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How Sex in Advertising Varies by Product Category: An Analysis of Three Decades of Visual Sexual Imagery in Magazine Advertising

Journal of current issues and research in advertising, 2012-01, Vol.33 (1), p.1-19

2012

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Effects of Message Framing in Anti-Binge Drinking PSAs: The Moderating Role of Counterfactual Thinking

Journal of health communication, 2013-04, Vol.18 (4), p.442-458

2013

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Korean Americans' Prescription Drug Information Seeking and Evaluation and Use of Different Information Sources

Journal of health communication, 2013-05, Vol.18 (5), p.498-526

2013

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Perceived Third‐Person Effects and Consumer Attitudes on Prevetting and Banning DTC Advertising

The Journal of consumer affairs, 2006-06, Vol.40 (1), p.90-116

2006

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Replication in Advertising Research, 1980-2012: A Longitudinal Analysis of Leading Advertising Journals

Journal of current issues and research in advertising, 2015-07, Vol.36 (2), p.115-135

2015

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Impact of Media Context On Advertising Memory: A Meta-Analysis Of Advertising Effectiveness

Journal of advertising research, 2019-03, Vol.59 (1), p.99-128

2019

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Evaluation, Use, and Usefulness of Prescription Drug Information Sources Among Anglo and Hispanic Americans

Journal of health communication, 2010-01, Vol.15 (1), p.18-38

2010

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Trends in Advertising Research: A Longitudinal Analysis of Leading Advertising, Marketing, and Communication Journals, 1980 to 2010

How Health Consciousness and Health Literacy Influence Evaluative Responses to Nutrient-Content Claimed Messaging for an Unhealthy Food

Congruity effects and moderating influences in nutrient-claimed food advertising

The Interplay of Mood and Regulatory Focus in Influencing Altruistic Behavior

Green Grass, High Cotton: Reflections on the Evolution of the Journal of Advertising

Promoting Healthy Menu Choices in Fast Food Restaurant Advertising: Influence of Perceived Brand Healthiness, Brand Commitment, and Health Consciousness

Putting Things into Context: A Meta-Analysis of Media Context Effects on Attitudinal Outcomes

Experiencing motivational conflict on social media in a crisis situation: The case of the Chick-fil-A same-sex marriage controversy

The influence of socialization agents on consumer responses to over-the-counter medicine advertising

Factors Influencing Consumers' Attitudinal and Behavioral Responses to Direct-To-Consumer and Over-the-Counter Drug Advertising

Agency Practitioner Theories of How Advertising Works

Students as subjects in food advertising studies. An appraisal of appropriateness

Measuring Trust in Advertising: Development and Validation of the ADTRUST Scale

Inter-study and intra-study replications in leading marketing journals: a longitudinal analysis

Judgments of Highly Creative Advertising: Presence of Functional Matching and the FCB Planning Model in Clio-Winning Advertisements

Differential Impact of Message Appeals, Food Healthiness, and Poverty Status on Evaluative Responses to Nutrient-Content Claimed Food Advertisements

A Model of Consumer Response to Over-the-Counter Drug Advertising: Antecedents and Influencing Factors

Source Selection in Prescription Drug Information Seeking and Influencing Factors: Applying the Comprehensive Model of Information Seeking in an American Context

How Sex in Advertising Varies by Product Category: An Analysis of Three Decades of Visual Sexual Imagery in Magazine Advertising

Effects of Message Framing in Anti-Binge Drinking PSAs: The Moderating Role of Counterfactual Thinking

Korean Americans' Prescription Drug Information Seeking and Evaluation and Use of Different Information Sources

Perceived Third‐Person Effects and Consumer Attitudes on Prevetting and Banning DTC Advertising

Replication in Advertising Research, 1980-2012: A Longitudinal Analysis of Leading Advertising Journals

Impact of Media Context On Advertising Memory: A Meta-Analysis Of Advertising Effectiveness

Evaluation, Use, and Usefulness of Prescription Drug Information Sources Among Anglo and Hispanic Americans

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