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Applied Conjoint Analysis

Rao, Vithala R

2014, 2014

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How Is Manifest Branding Strategy Related to the Intangible Value of a Corporation?

Journal of marketing, 2004-10, Vol.68 (4), p.126-141

2004

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Vaccination Diffusion and Incentive: Empirical Analysis of the US State of Michigan

Frontiers in public health, 2021-09, Vol.9, p.740367-740367

2021

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Choosing the right target: Relative preferences for resource similarity and complementarity in acquisition choice

Strategic management journal, 2016-08, Vol.37 (8), p.1808-1825

2016

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The importance of functional and emotional content in online consumer reviews for product sales: Evidence from the mobile gaming market

Journal of business research, 2021-06, Vol.130, p.583-593

2021

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A comparison of online recommendation methods: Simultaneous versus sequential approaches

Journal of retailing, 2023-06, Vol.99 (2), p.210-227

2023

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A Dynamic Model of Rational Addiction with Stockpiling and Learning: An Empirical Examination of E-cigarettes

Management science, 2020-12, Vol.66 (12), p.5886-5905

2020

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Handbook of Pricing Research in Marketing

1, 2009

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How sales promotion influences consumers’ physical exercise and purchase behaviors: evidence from mobile exercise app data

Information technology & people (West Linn, Or.), 2024-05, Vol.37 (4), p.1753-1774

2024

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Beyond conjoint analysis: Advances in preference measurement

Marketing letters, 2008-12, Vol.19 (3/4), p.337-354

2008

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Anticipated vs. Actual Synergy in Merger Partner Selection and Post-Merger Innovation

Marketing science (Providence, R.I.), 2016-11, Vol.35 (6), p.934-952

2016

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A General Consumer Preference Model for Experience Products: Application to Internet Recommendation Services

Journal of marketing research, 2012-06, Vol.49 (3), p.289-305

2012

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New Product Preannouncement as a Signaling Strategy: An Audience-Specific Review and Analysis

The Journal of product innovation management, 2010-09, Vol.27 (5), p.658-672

2010

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Supply chains in the presence of store brands

European journal of operational research, 2013-01, Vol.224 (2), p.392-403

2013

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How Peer Influence Affects Attribute Preferences: A Bayesian Updating Mechanism

Marketing science (Providence, R.I.), 2011-03, Vol.30 (2), p.368-384

2011

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Methods for Causal Inference in Marketing

Foundations and trends in marketing, 2024, Vol.18 (3-4), p.176-309

2024

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Early Adoption of Modern Grocery Retail in an Emerging Market: Evidence from India

Marketing science (Providence, R.I.), 2015-11, Vol.34 (6), p.825-842

2015

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Measuring the Effects of Marketing Solicitations

Customer needs and solutions, 2021-12, Vol.8 (4), p.111-122

2021

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Timing decisions of new product preannouncement and launch with competition

International journal of production economics, 2011, Vol.129 (1), p.51-64

2011

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Linking Brand Equity to Customer Equity

Journal of service research : JSR, 2006-11, Vol.9 (2), p.125-138

2006

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Price as an Indicator of Quality: Implications for Utility and Demand Functions

Journal of retailing, 2010-03, Vol.86 (1), p.69-84

2010

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Research for product positioning and design decisions: An integrative review

International journal of research in marketing, 1995-11, Vol.12 (4), p.293-320

1995

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An Empirical Comparison of Consumer-Based Measures of Brand Equity

Marketing letters, 1996-07, Vol.7 (3), p.237-247

1996

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An Interdisciplinary Review of Research in Conjoint Analysis: Recent Developments and Directions for Future Research

Customer needs and solutions, 2015-03, Vol.2 (1), p.19-40

2015

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Trade Promotion Decisions Under Demand Uncertainty: A Market Experiment Approach

Management science, 2013-07, Vol.59 (7), p.1709-1724

2013

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Applied Conjoint Analysis

How Is Manifest Branding Strategy Related to the Intangible Value of a Corporation?

Vaccination Diffusion and Incentive: Empirical Analysis of the US State of Michigan

Choosing the right target: Relative preferences for resource similarity and complementarity in acquisition choice

The importance of functional and emotional content in online consumer reviews for product sales: Evidence from the mobile gaming market

A comparison of online recommendation methods: Simultaneous versus sequential approaches

A Dynamic Model of Rational Addiction with Stockpiling and Learning: An Empirical Examination of E-cigarettes

Handbook of Pricing Research in Marketing

How sales promotion influences consumers’ physical exercise and purchase behaviors: evidence from mobile exercise app data

Beyond conjoint analysis: Advances in preference measurement

Anticipated vs. Actual Synergy in Merger Partner Selection and Post-Merger Innovation

A General Consumer Preference Model for Experience Products: Application to Internet Recommendation Services

New Product Preannouncement as a Signaling Strategy: An Audience-Specific Review and Analysis

Supply chains in the presence of store brands

How Peer Influence Affects Attribute Preferences: A Bayesian Updating Mechanism

Methods for Causal Inference in Marketing

Early Adoption of Modern Grocery Retail in an Emerging Market: Evidence from India

Measuring the Effects of Marketing Solicitations

Timing decisions of new product preannouncement and launch with competition

Linking Brand Equity to Customer Equity

Price as an Indicator of Quality: Implications for Utility and Demand Functions

Research for product positioning and design decisions: An integrative review

An Empirical Comparison of Consumer-Based Measures of Brand Equity

An Interdisciplinary Review of Research in Conjoint Analysis: Recent Developments and Directions for Future Research

Trade Promotion Decisions Under Demand Uncertainty: A Market Experiment Approach

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