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Sustainable Marketing, Branding and CSR in the Digital Economy

2023

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A Step-by-Step Process of Thematic Analysis to Develop a Conceptual Model in Qualitative Research

International journal of qualitative methods, 2023-10, Vol.22

2023

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The Art of Digital Marketing for Fashion and Luxury Brands: Market Spaces and Marketplaces

2021

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Demystification and Actualisation of Data Saturation in Qualitative Research Through Thematic Analysis

International journal of qualitative methods, 2024-01, Vol.23

2024

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The Art of Digital Marketing for Fashion and Luxury Brands: Marketspaces and Marketplaces

1st ed. 2021, 2021

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Exploring relationships among brand credibility, purchase intention and social media for fashion brands: A conditional mediation model

Journal of Global Fashion Marketing, 2018, 9(3), , pp.237-251

2018

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An integrated approach to estimate brand association matching and strength in virtual settings

Journal of Global Fashion Marketing, 2020, 11(2), , pp.117-136

2020

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Connecting passion: Distinctive features from emerging entrepreneurial profiles

Journal of business research, 2018-11, Vol.92, p.403-411

2018

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Conviviality behavior in entrepreneurial communities and business networks

Journal of business research, 2016-02, Vol.69 (2), p.770-776

2016

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Digital Transformation for Fashion and Luxury Brands: Theory and Practice

1, 2024

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Conviviality and its impact on business relationships: insights into an entrepreneurial textile-clothing community

Journal of Global Fashion Marketing, 2017, 8(3), , pp.235-249

2017

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Conviviality as social practice in business relationships: concepts and insights from a case of expatriates

The Journal of business & industrial marketing, 2021-03, Vol.36 (3), p.357-371

2021

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Animating business relationships through community social capital: an insight into conviviality

Journal of enterprising communities., 2022-08, Vol.16 (4), p.562-581

2022

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Omnichannel retailing and post-pandemic recovery: building a research agenda

International journal of retail & distribution management, 2022-08, Vol.50 (8/9), p.1156-1181

2022

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Family firms between territory and internationalization: an authenticity based perspective

Entrepreneurship and regional development, 2021-08, Vol.33 (7-8), p.555-579

2021

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Exploring customers' responses to online service failure and recovery strategies during Covid‐19 pandemic: An actor–network theory perspective

Psychology & marketing, 2021-09, Vol.38 (9), p.1440-1459

2021

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Exploring the relationship between chatbots, service failure recovery and customer loyalty: A frustration–aggression perspective

Psychology & marketing, 2024-06

2024

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The conceptualization of enablers and constraints of in‐store buying as part of the affordances flow funnel process through scan and go apps

Psychology & marketing, 2024-05, Vol.41 (5), p.1060-1081

2024

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Time in business-to-business interactions. A case analysis in textile and clothing

Journal of Global Fashion Marketing, 2014, 5(1), , pp.87-102

2014

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Creation of Fashion Trends and Role of the Bureau de Style for Textile Innovation

Journal of Global Fashion Marketing, 2012, 3(1), , pp.12-21

2012

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Luxury and Sustainability: Technological Pathways and Potential Opportunities

Sustainability, 2022-05, Vol.14 (9), p.5209

2022

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E-commerce internationalization for top luxury fashion brands: some emerging strategic issues

The Journal of management development, 2020-10, Vol.39 (4), p.423-436

2020

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Creative networks in Florence and Paris: empirical results on project networks

Journal of Global Scholars of Marketing Science(마케팅과학연구), 2013, 23(4), , pp.379-393

2013

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Combining online market research methods for investigating brand alignment: the case of Nespresso

British food journal (1966), 2021-12, Vol.123 (13), p.37-58

2021

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An online research approach for a dual perspective analysis of brand associations in art museums

International review on public and nonprofit marketing, 2023-03, Vol.20 (1), p.149-167

2023

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Sustainable Marketing, Branding and CSR in the Digital Economy

A Step-by-Step Process of Thematic Analysis to Develop a Conceptual Model in Qualitative Research

The Art of Digital Marketing for Fashion and Luxury Brands: Market Spaces and Marketplaces

Demystification and Actualisation of Data Saturation in Qualitative Research Through Thematic Analysis

The Art of Digital Marketing for Fashion and Luxury Brands: Marketspaces and Marketplaces

Exploring relationships among brand credibility, purchase intention and social media for fashion brands: A conditional mediation model

An integrated approach to estimate brand association matching and strength in virtual settings

Connecting passion: Distinctive features from emerging entrepreneurial profiles

Conviviality behavior in entrepreneurial communities and business networks

Digital Transformation for Fashion and Luxury Brands: Theory and Practice

Conviviality and its impact on business relationships: insights into an entrepreneurial textile-clothing community

Conviviality as social practice in business relationships: concepts and insights from a case of expatriates

Animating business relationships through community social capital: an insight into conviviality

Omnichannel retailing and post-pandemic recovery: building a research agenda

Family firms between territory and internationalization: an authenticity based perspective

Exploring customers' responses to online service failure and recovery strategies during Covid‐19 pandemic: An actor–network theory perspective

Exploring the relationship between chatbots, service failure recovery and customer loyalty: A frustration–aggression perspective

The conceptualization of enablers and constraints of in‐store buying as part of the affordances flow funnel process through scan and go apps

Time in business-to-business interactions. A case analysis in textile and clothing

Creation of Fashion Trends and Role of the Bureau de Style for Textile Innovation

Luxury and Sustainability: Technological Pathways and Potential Opportunities

E-commerce internationalization for top luxury fashion brands: some emerging strategic issues

Creative networks in Florence and Paris: empirical results on project networks

Combining online market research methods for investigating brand alignment: the case of Nespresso

An online research approach for a dual perspective analysis of brand associations in art museums

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