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Renaissance of marketing and management in fashion

Journal of Global Fashion Marketing, 2018, 9(3), , pp.179-184

Donvito, Raffaele

2018

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What is the Value of Luxury? A Cross-Cultural Consumer Perspective

Psychology & marketing, 2012-12, Vol.29 (12), p.1018-1034

2012

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An instagram content analysis for city branding in London and Florence

Journal of Global Fashion Marketing, 2018, 9(3), , pp.185-204

2018

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Marketing mix and customer equity of SPA brands:Cross-cultural perspectives

Journal of business research, 2014-10, Vol.67 (10), p.2155-2163

2014

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Global Branding and Country of Origin: Creativity and Passion

1, 2015

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The paradox of odd-even price in fashion luxury sector: Empirical evidence from an international direct observation of luxury stores

Journal of Global Fashion Marketing, 2018, 9(3), , pp.205-222

2018

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Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior

Journal of business research, 2016-12, Vol.69 (12), p.5833-5841

2016

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The relationship between the territory and fashion events: The case of Florence and Pitti Immagine fashion fairs

Journal of Global Fashion Marketing, 2016, 7(3), , pp.150-165

2016

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I, chatbot! the impact of anthropomorphism and gaze direction on willingness to disclose personal information and behavioral intentions

Psychology & marketing, 2023-07, Vol.40 (7), p.1372-1387

2023

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Pharmacists' attitudes and intention to adopt telemedicine: Integrating the market-orientation paradigm and the UTAUT

Technological forecasting & social change, 2023-11, Vol.196, p.122871, Article 122871

2023

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Italian fashion case study

Journal of Global Fashion Marketing, 2016, 7(3), , pp.147-149

2016

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Customers’ Willingness to Disclose Personal Information throughout the Customer Purchase Journey in Retailing: The Role of Perceived Warmth

Journal of retailing, 2020-12, Vol.96 (4), p.490-506

2020

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Brand transgressions in advertising related to diversity, equity and inclusion: implications for consumer–brand relationships

The journal of product & brand management, 2024-05

2024

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An international comparison of "Made in Italy" in the fashion, furniture and food sectors: An observational research study in France, Russia and The United Kingdom

Journal of Global Fashion Marketing, 2015, 6(2), , pp.136-149

2015

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Brand engagement into self-concept and culture: a literature review for a future research agenda

The journal of brand management, 2023-09, Vol.30 (5), p.414-431

2023

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How sustainability shapes consumer preferences on special occasions

Business strategy and the environment, 2024-04

2024

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Creative networks in Florence and Paris: empirical results on project networks

Journal of Global Scholars of Marketing Science(마케팅과학연구), 2013, 23(4), , pp.379-393

2013

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Creativity and passion between global branding and country of origin roots

Journal of Global Scholars of Marketing Science(마케팅과학연구), 2013, 23(4), , pp.357-360

2013

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A Study on Measuring and Defining Customer Equity of Complex Shopping Malls

Journal of Global Fashion Marketing, 2012, 3(2), , pp.71-80

2012

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Brand and country-of-origin effect on consumers' decision to purchase luxury products

Journal of business research, 2012-10, Vol.65 (10), p.1461-1470

2012

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Modeling links between the decision-making process and luxury brand attachment: An international comparison

Journal of Global Scholars of Marketing Science(마케팅과학연구), 2013, 23(4), , pp.361-378

2013

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“Connected we stand, disconnected we fall”. Analyzing the importance of digital platforms in transnational supply chain management

International journal of emerging markets, 2022-11

2022

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Luxury and Twitter: an issue of the right words

Qualitative market research, 2019-01, Vol.22 (1), p.33-49

2019

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Does personality congruence explain luxury brand attachment? The results of an international research study

Journal of business research, 2020-11, Vol.120, p.462-472

2020

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A cross-cultural exploratory content analysis of the perception of luxury from six countries

The journal of product & brand management, 2013-01, Vol.22 (3), p.229-237

2013

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Renaissance of marketing and management in fashion

What is the Value of Luxury? A Cross-Cultural Consumer Perspective

An instagram content analysis for city branding in London and Florence

Marketing mix and customer equity of SPA brands:Cross-cultural perspectives

Global Branding and Country of Origin: Creativity and Passion

The paradox of odd-even price in fashion luxury sector: Empirical evidence from an international direct observation of luxury stores

Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior

The relationship between the territory and fashion events: The case of Florence and Pitti Immagine fashion fairs

I, chatbot! the impact of anthropomorphism and gaze direction on willingness to disclose personal information and behavioral intentions

Pharmacists' attitudes and intention to adopt telemedicine: Integrating the market-orientation paradigm and the UTAUT

Italian fashion case study

Customers’ Willingness to Disclose Personal Information throughout the Customer Purchase Journey in Retailing: The Role of Perceived Warmth

Brand transgressions in advertising related to diversity, equity and inclusion: implications for consumer–brand relationships

An international comparison of "Made in Italy" in the fashion, furniture and food sectors: An observational research study in France, Russia and The United Kingdom

Brand engagement into self-concept and culture: a literature review for a future research agenda

How sustainability shapes consumer preferences on special occasions

Creative networks in Florence and Paris: empirical results on project networks

Creativity and passion between global branding and country of origin roots

A Study on Measuring and Defining Customer Equity of Complex Shopping Malls

Brand and country-of-origin effect on consumers' decision to purchase luxury products

Modeling links between the decision-making process and luxury brand attachment: An international comparison

“Connected we stand, disconnected we fall”. Analyzing the importance of digital platforms in transnational supply chain management

Luxury and Twitter: an issue of the right words

Does personality congruence explain luxury brand attachment? The results of an international research study

A cross-cultural exploratory content analysis of the perception of luxury from six countries

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