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Cultivating product innovation performance through creativity: the impact of organizational agility and flexibility under technological turbulence

Journal of manufacturing technology management, 2022-05, Vol.33 (4), p.741-762

2022

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Customer Engagement with Digital Social Responsibility in Social Media: A Case Study of COVID-19 Situation in Thailand

The Journal of Asian Finance, 2021, Economics and Business , 8(2), 38, pp.475-483

2021

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The impact of digital social responsibility on preference and purchase intentions: The implication for open innovation

Journal of open innovation, 2021-03, Vol.7 (1), p.1-11, Article 24

2021

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Relationships between Brand Value and Country's GDP

HighTech and innovation journal, 2023-12, Vol.4 (4), p.787-796

2023

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Understanding the Impact of ESG on Brand Trust and Customer Engagement

Journal of Human, Earth, and Future, 2022-12, Vol.3 (4), p.430-440

2022

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The effect of reference groups on purchase intention: Evidence in distinct types of shoppers and product involvement

Australasian marketing journal, 2016-05, Vol.24 (2), p.157-164

2016

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Unveiling the Power of ESG: How it Shapes Brand Image and Fuels Purchase Intentions - An Empirical Exploration

HighTech and innovation journal, 2022-12, Vol.3 (4), p.472-482

2022

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Consumers’ Attitude towards Digital Social Responsibility: Impacts on Electronic Word of Mouth and Purchase Intention

Emerging science journal, 2022-02, Vol.6 (1), p.64-74

2022

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The Role of Viral Marketing in Social Media on Brand Recognition and Preference

Emerging science journal, 2021-12, Vol.5 (6), p.855-867

2021

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Deciphering Emotional Sensitivity in Social Media: A Paradigm for Brand Equity Enhancement

Journal of Human, Earth, and Future, 2023-12, Vol.4 (4), p.391-410

2023

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Exploring Factors Influencing Open Innovation Adoption in SMEs: The Evidence from Emerging Markets

Emerging science journal, 2021-08, Vol.5 (4), p.533-544

2021

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Understanding Food Delivery Mobile Application Technology Adoption: A UTAUT Model Integrating Perceived Fear of COVID-19

Emerging science journal, 2021-07, Vol.5, p.94-104

2021

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Customer Engagement with Digital Social Responsibility in Social Media: A Case Study of COVID-19 Situation in Thailand

The Journal of Asian finance, economics, and business, 2021-02, Vol.8 (2), p.475-483

2021

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Explaining an Adoption and Continuance Intention to Use Contactless Payment Technologies: During the COVID-19 Pandemic

Emerging science journal, 2021-02, Vol.5 (1), p.85-95

2021

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Organizational Agility: Key to the Success of New Product Development

IEEE transactions on engineering management, 2021-12, Vol.68 (6), p.1722-1733

2021

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The Development of the Entrepreneurial Spirit Index: An Application of the Entrepreneurial Cognition Approach

Emerging science journal, 2022-06, Vol.6 (3), p.493-504

2022

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The Impact of Brand Value on Business Performance: An Analysis of Moderating Effects of Product Involvement

HighTech and innovation journal, 2024-03, Vol.5 (1), p.79-87

2024

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From ESG to DESG: The Impact of DESG (Digital Environmental, Social, and Governance) on Customer Attitudes and Brand Equity

Sustainability, 2022-09, Vol.14 (17), p.10480

2022

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Explaining Social Media Adoption for a Business Purpose: An Application of the UTAUT Model

Sustainability, 2021-02, Vol.13 (4), p.2082

2021

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The Influence of Entrepreneurial Orientation and Family Business’s Resources and Capabilities on Ìarketing Performances

European research studies, 2017-11, Vol.XX (Issue 2A), p.150-163

2017

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Sustainability Matters: Unravelling the Power of ESG in Fostering Brand Love and Loyalty across Generations and Product Involvements

Sustainability, 2023-08, Vol.15 (15), p.11578

2023

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The Impact of e-Learning Quality on Student Satisfaction and Continuance Usage Intentions during COVID-19

International journal of information and education technology, 2021-08, Vol.11 (8), p.368-374

2021

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Preparing for Industry 4.0 – Will youths have enough essential skills?: An Evidence from Thailand

International journal of instruction, 2020-07, Vol.13 (3), p.89-104

2020

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From ESG to DESG: The Impact of DESG

Sustainability, 2022-08, Vol.14 (17)

2022

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THE ROLE OF LEADERSHIP BEHAVIOUR OF PROJECT MANAGER IN MANAGING THE FUZZY FRONT END IN THE DEVELOPMENT OF RADICAL AND INCREMENTAL INNOVATION

International journal of innovation management, 2021-02, Vol.25 (2), p.2150022

2021

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Cultivating product innovation performance through creativity: the impact of organizational agility and flexibility under technological turbulence

Customer Engagement with Digital Social Responsibility in Social Media: A Case Study of COVID-19 Situation in Thailand

The impact of digital social responsibility on preference and purchase intentions: The implication for open innovation

Relationships between Brand Value and Country's GDP

Understanding the Impact of ESG on Brand Trust and Customer Engagement

The effect of reference groups on purchase intention: Evidence in distinct types of shoppers and product involvement

Unveiling the Power of ESG: How it Shapes Brand Image and Fuels Purchase Intentions - An Empirical Exploration

Consumers’ Attitude towards Digital Social Responsibility: Impacts on Electronic Word of Mouth and Purchase Intention

The Role of Viral Marketing in Social Media on Brand Recognition and Preference

Deciphering Emotional Sensitivity in Social Media: A Paradigm for Brand Equity Enhancement

Exploring Factors Influencing Open Innovation Adoption in SMEs: The Evidence from Emerging Markets

Understanding Food Delivery Mobile Application Technology Adoption: A UTAUT Model Integrating Perceived Fear of COVID-19

Customer Engagement with Digital Social Responsibility in Social Media: A Case Study of COVID-19 Situation in Thailand

Explaining an Adoption and Continuance Intention to Use Contactless Payment Technologies: During the COVID-19 Pandemic

Organizational Agility: Key to the Success of New Product Development

The Development of the Entrepreneurial Spirit Index: An Application of the Entrepreneurial Cognition Approach

The Impact of Brand Value on Business Performance: An Analysis of Moderating Effects of Product Involvement

From ESG to DESG: The Impact of DESG (Digital Environmental, Social, and Governance) on Customer Attitudes and Brand Equity

Explaining Social Media Adoption for a Business Purpose: An Application of the UTAUT Model

The Influence of Entrepreneurial Orientation and Family Business’s Resources and Capabilities on Ìarketing Performances

Sustainability Matters: Unravelling the Power of ESG in Fostering Brand Love and Loyalty across Generations and Product Involvements

The Impact of e-Learning Quality on Student Satisfaction and Continuance Usage Intentions during COVID-19

Preparing for Industry 4.0 – Will youths have enough essential skills?: An Evidence from Thailand

From ESG to DESG: The Impact of DESG

THE ROLE OF LEADERSHIP BEHAVIOUR OF PROJECT MANAGER IN MANAGING THE FUZZY FRONT END IN THE DEVELOPMENT OF RADICAL AND INCREMENTAL INNOVATION

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