UB Paderborn / Katalog / Suche / in CDI

Effectiveness of corporate responses to brand crises: The role of crisis type and response strategies

Journal of business research, 2011-12, Vol.64 (12), p.1281-1287

2011

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A signaling theory approach to relationship recovery

European journal of marketing, 2020-09, Vol.54 (9), p.2139-2170

2020

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How Gay–Straight Alliance Groups Mitigate the Relationship Between Gay-Bias Victimization and Adolescent Suicide Attempts

Journal of the American Academy of Child and Adolescent Psychiatry, 2014-12, Vol.53 (12), p.1271-1278.e1

2014

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I need my smartphone: A hierarchical model of personality and cell-phone addiction

Personality and individual differences, 2015-06, Vol.79, p.13-19

2015

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Low price guarantees as signals of lowest price: The moderating role of perceived price dispersion

Journal of retailing, 2006-01, Vol.82 (3), p.245-257

2006

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Survey-software implicit association tests: A methodological and empirical analysis

Behavior research methods, 2019-10, Vol.51 (5), p.2194-2208

2019

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A commentary on reporting effect size and confidence intervals: Response to Palmer and Strelan (2014)

Journal of business research, 2015-05, Vol.68 (5), p.1082-1085

2015

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Contingent Self-Esteem, Self-Presentational Concerns, and Compulsive Buying

Psychology & marketing, 2014-02, Vol.31 (2), p.147-160

2014

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Consumer Multicultural Identity Affiliation: Reassessing identity segmentation in multicultural markets

Journal of business research, 2019-05, Vol.98, p.126-141

2019

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Consumer Evaluation of Low Price Guarantees: The Moderating Role of Reference Price and Store Image

Journal of consumer psychology, 2002, Vol.12 (2), p.107-118

2002

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Attitude Basis, Certainty, and Challenge Alignment: A Case of Negative Brand Publicity

Journal of the Academy of Marketing Science, 2006-10, Vol.34 (4), p.528-542

Pullig, C.

2006

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Conflicts in the Work-Family Interface: Links to Job Stress, Customer Service Employee Performance, and Customer Purchase Intent

Journal of marketing, 2005-04, Vol.69 (2), p.130-143

2005

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Penny wise and pound foolish? How thinking style affects price cognition

Marketing letters, 2018-06, Vol.29 (2), p.261-273

2018

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Developing and validating measures of facets of customer-based brand equity

Journal of business research, 2004-02, Vol.57 (2), p.209-224

2004

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Constructing a bridge to multicultural marketplace well-being: A consumer-centered framework for marketer action

Journal of business research, 2019-07, Vol.100, p.339-353

2019

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I'm Number One! Does Narcissism Impair Ethical Judgment Even for the Highly Religious?

Journal of business ethics, 2013-01, Vol.112 (1), p.167-176

2013

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Institutionalizing Diversity-and-Inclusion-Engaged Marketing for Multicultural Marketplace Well-Being

Journal of public policy & marketing, 2021-04, Vol.40 (2), p.143-164

2021

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Brand Dilution: When Do New Brands Hurt Existing Brands?

Journal of marketing, 2006-04, Vol.70 (2), p.52-66

2006

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Family conflict and adolescent compulsive buying behavior

Young consumers, 2019-08, Vol.20 (3), p.208-218

2019

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The Stigma Turbine: A Theoretical Framework for Conceptualizing and Contextualizing Marketplace Stigma

Journal of public policy & marketing, 2016-09, Vol.35 (2), p.170-184

2016

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Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being

Journal of business research, 2013-08, Vol.66 (8), p.1186-1194

2013

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Brand Dilution: When Do New Brands Hurt Existing Brands?

Journal of marketing, 2006-04, Vol.70 (2), p.52-66

2006

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Effects of Narcissism and Religiosity on Church Ministers with Respect to Ethical Judgment, Confidence, and Forgiveness

Journal of psychology and theology, 2016-03, Vol.44 (1), p.42-54

2016

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A Multicontextual Lens on Racism and Discrimination in the Multicultural Marketplace

Journal of the Association for Consumer Research, 2023-01, Vol.8 (1), p.95-106

2023

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Consumer mobility and well-being among changing places and shifting ethnicities

Marketing theory, 2015-06, Vol.15 (2), p.271-278

2015

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Effectiveness of corporate responses to brand crises: The role of crisis type and response strategies

A signaling theory approach to relationship recovery

How Gay–Straight Alliance Groups Mitigate the Relationship Between Gay-Bias Victimization and Adolescent Suicide Attempts

I need my smartphone: A hierarchical model of personality and cell-phone addiction

Low price guarantees as signals of lowest price: The moderating role of perceived price dispersion

Survey-software implicit association tests: A methodological and empirical analysis

A commentary on reporting effect size and confidence intervals: Response to Palmer and Strelan (2014)

Contingent Self-Esteem, Self-Presentational Concerns, and Compulsive Buying

Consumer Multicultural Identity Affiliation: Reassessing identity segmentation in multicultural markets

Consumer Evaluation of Low Price Guarantees: The Moderating Role of Reference Price and Store Image

Attitude Basis, Certainty, and Challenge Alignment: A Case of Negative Brand Publicity

Conflicts in the Work-Family Interface: Links to Job Stress, Customer Service Employee Performance, and Customer Purchase Intent

Penny wise and pound foolish? How thinking style affects price cognition

Developing and validating measures of facets of customer-based brand equity

Constructing a bridge to multicultural marketplace well-being: A consumer-centered framework for marketer action

I'm Number One! Does Narcissism Impair Ethical Judgment Even for the Highly Religious?

Institutionalizing Diversity-and-Inclusion-Engaged Marketing for Multicultural Marketplace Well-Being

Brand Dilution: When Do New Brands Hurt Existing Brands?

Family conflict and adolescent compulsive buying behavior

The Stigma Turbine: A Theoretical Framework for Conceptualizing and Contextualizing Marketplace Stigma

Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being

Brand Dilution: When Do New Brands Hurt Existing Brands?

Effects of Narcissism and Religiosity on Church Ministers with Respect to Ethical Judgment, Confidence, and Forgiveness

A Multicontextual Lens on Racism and Discrimination in the Multicultural Marketplace

Consumer mobility and well-being among changing places and shifting ethnicities

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