UB Paderborn / Katalog / Suche / in CDI

Interaction of Law and Ethics in Matters of Advertisers' Responsibility for Protecting Consumers

The Journal of consumer affairs, 2010-03, Vol.44 (1), p.259-264

PRESTON, IVAN L.

2010

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Understanding Communication Research Findings

The Journal of consumer affairs, 2009-03, Vol.43 (1), p.170-173

PRESTON, IVAN L

2009

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A Problem Ignored: Dilution and Negation of Consumer Information by Antifactual Content

The Journal of consumer affairs, 2002-12, Vol.36 (2), p.263-283

PRESTON, IVAN L.

2002

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REMEMBERING KIM B. ROTZOLL

Journal of advertising, 2004, Vol.33 (2), p.6-6

Preston, Ivan L.

2004

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Regulatory Positions toward Advertising Puffery of the Uniform Commercial Code and the Federal Trade Commission

Journal of public policy & marketing, 1997-10, Vol.16 (2), p.336-344

Preston, Ivan L.

1997

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The Association Model of the Advertising Communication Process

Journal of advertising, 1982-06, Vol.11 (2), p.3-15

Preston, Ivan L.

1982

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The Great American Blow-Up: Puffery in Advertising and Selling

Preston, Ivan L

1975

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Unfairness Developments in FTC Advertising Cases

Journal of public policy & marketing, 1995-10, Vol.14 (2), p.318-321

Preston, Ivan L.

1995

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DATA-FREE AT THE FTC? HOW THE FEDERAL TRADE COMMISSION DECIDES WHETHER EXTRINSIC EVIDENCE OF DECEPTIVENESS IS REQUIRED

American business law journal, 1986-09, Vol.24 (3), p.359-376

PRESTON, IVAN L.

1986

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The Scandalous Record of Avoidable Errors in Expert Evidence Offered in FTC and Lanham Act Deceptiveness Cases

Journal of public policy & marketing, 1992-10, Vol.11 (2), p.57-67

Preston, Ivan L.

1992

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Proving and Disproving Materiality of Deceptive Advertising Claims

Journal of public policy & marketing, 1992-10, Vol.11 (2), p.45-56

1992

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A ROLE FOR CONSUMER BELIEF IN FTC AND LANHAM ACT DECEPTIVE ADVERTISING CASES

American business law journal, 1993-05, Vol.31 (1), p.1-29

1993

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The Compatibility of Advertising Regulation and the First Amendment

Journal of advertising, 1980, Vol.9 (3), p.12-45

Preston, Ivan L.

1980

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The Continuing Debate on Political Advertising: Toward a Jeopardy Theory of Political Advertising as Regulated Speech

Journal of public policy & marketing, 1989-01, Vol.8 (1), p.204-226

1989

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The FTC's handling of puffery and other selling claims made “by implication”

Journal of business research, 1977-01, Vol.5 (2), p.155-181

Preston, Ivan L.

1977

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Reasonable Consumer or Ignorant Consumer? How The FTC Decides

The Journal of consumer affairs, 1974-12, Vol.8 (2), p.131-143

PRESTON, IVAN L.

1974

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Deceptive and Nondeceptive Consequences of Evaluative Advertising

Journal of marketing, 1981-01, Vol.45 (1), p.22-32

1981

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A Reinterpretation of the Meaning of Involvement in Krugman's Models of Advertising Communication

Journalism quarterly, 1970-06, Vol.47 (2), p.287

Preston, Ivan L

1970

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Notes & Communications

Journal of marketing, 1980-07, Vol.44 (3), p.107-109

1980

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The Federal Trade Commission's Use of Evidence to Determine Deception

Journal of marketing, 1977-01, Vol.41 (1), p.54

1977

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Logic and Illogic in the Advertising Process

Journalism quarterly, 1967-06, Vol.44 (2), p.231

Preston, Ivan L

1967

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THEORIES OF BEHAVIOR AND THE CONCEPT OF RATIONALITY IN ADVERTISING

Journal of communication, 1967-09, Vol.17 (3), p.211-222

Preston, Ivan L.

1967

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Observations on the Consumer's Use of the Mass Media

The Journal of consumer affairs, 1969, Vol.3 (1), p.59-72

Preston, Ivan L.

1969

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CHOOSING THE LEVEL OF SIGNIFICANCE IN COMMUNICATION RESEARCH

Public opinion quarterly, 1967-01, Vol.31 (1), p.80-86

Preston, Ivan L.

1967

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Relationships among emotional, intellectual, and rational appeals in advertising

Speech monographs, 1968-11, Vol.35 (4), p.504-511

Preston, Ivan L.

1968

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Interaction of Law and Ethics in Matters of Advertisers' Responsibility for Protecting Consumers

Understanding Communication Research Findings

A Problem Ignored: Dilution and Negation of Consumer Information by Antifactual Content

REMEMBERING KIM B. ROTZOLL

Regulatory Positions toward Advertising Puffery of the Uniform Commercial Code and the Federal Trade Commission

The Association Model of the Advertising Communication Process

The Great American Blow-Up: Puffery in Advertising and Selling

Unfairness Developments in FTC Advertising Cases

DATA-FREE AT THE FTC? HOW THE FEDERAL TRADE COMMISSION DECIDES WHETHER EXTRINSIC EVIDENCE OF DECEPTIVENESS IS REQUIRED

The Scandalous Record of Avoidable Errors in Expert Evidence Offered in FTC and Lanham Act Deceptiveness Cases

Proving and Disproving Materiality of Deceptive Advertising Claims

A ROLE FOR CONSUMER BELIEF IN FTC AND LANHAM ACT DECEPTIVE ADVERTISING CASES

The Compatibility of Advertising Regulation and the First Amendment

The Continuing Debate on Political Advertising: Toward a Jeopardy Theory of Political Advertising as Regulated Speech

The FTC's handling of puffery and other selling claims made “by implication”

Reasonable Consumer or Ignorant Consumer? How The FTC Decides

Deceptive and Nondeceptive Consequences of Evaluative Advertising

A Reinterpretation of the Meaning of Involvement in Krugman's Models of Advertising Communication

Notes & Communications

The Federal Trade Commission's Use of Evidence to Determine Deception

Logic and Illogic in the Advertising Process

THEORIES OF BEHAVIOR AND THE CONCEPT OF RATIONALITY IN ADVERTISING

Observations on the Consumer's Use of the Mass Media

CHOOSING THE LEVEL OF SIGNIFICANCE IN COMMUNICATION RESEARCH

Relationships among emotional, intellectual, and rational appeals in advertising

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