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Feeling red lucky? The interplay between color and luck in gambling settings

Psychology & marketing, 2021-01, Vol.38 (1), p.43-55

2021

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The effect of product line endpoint prices on vertical extensions

European journal of marketing, 2018-03, Vol.52 (3/4), p.575-595

Pontes, Nicolas Gonçalves

2018

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Framing as status or benefits?

European journal of marketing, 2016-04, Vol.50 (3/4), p.488-508

2016

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The role of consumer restraint versus indulgence on purchase intentions of hybrid meat analogues

Food quality and preference, 2023-03, Vol.104, p.104738, Article 104738

2023

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Spillover effects of competitive rivalry on brand extensions

The journal of brand management, 2021-07, Vol.28 (4), p.402-412

2021

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‘Meat’ the influencers: Crafting authentic endorsements that drive willingness to buy cultured meat

Appetite, 2024-08, Vol.199, p.107401-107401, Article 107401

2024

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Challenging cultured meat naturalness perceptions: The role of consumers’ mindset

Appetite, 2023-11, Vol.190, p.107039-107039, Article 107039

2023

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What drives car buyers to accept a rejuvenated brand? the mediating effects of value and pricing in a consumer-brand relationship

Journal of strategic marketing, 2024-02, Vol.32 (2), p.114-136

2024

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The persuasiveness of metaphor in advertising

Psychology & marketing, 2022-05, Vol.39 (5), p.951-961

2022

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Oops, I've overshared! When social media influencers' self-disclosure damage perceptions of source credibility

Computers in human behavior, 2022-08, Vol.133, p.107274, Article 107274

2022

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The influence of health star rating labels on plant-based foods: The moderating role of consumers’ believability

Food quality and preference, 2023-04, Vol.107, p.104827, Article 104827

2023

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Framing brand concept of vertical line extensions: The moderating role of believability

Journal of consumer behaviour, 2024-04

2024

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To share or not to share: When is influencer self‐disclosure perceived as appropriate?

Journal of consumer behaviour, 2024-05

2024

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Impact of high involvement work systems in shaping power, knowledge sharing, rewards and knowledge perception of employees

Journal of knowledge management, 2024-11, Vol.28 (6), p.1771-1792

2024

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The Red-Derogation Effect: How the Color Red Affects Married Women's Ratings of Male Attractiveness

Journal of experimental psychology. Applied, 2020-09, Vol.26 (3), p.551-565

2020

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The Role of Team Identification on the Sponsorship Articulation–Fit Relationship

Journal of sport management, 2021-03, Vol.35 (2), p.117-129

2021

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Stopover destination attractiveness: A quasi-experimental approach

Journal of destination marketing & management, 2021-03, Vol.19, p.100514, Article 100514

2021

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Influencer marketing effectiveness: giving competence, receiving credibility

Journal of travel & tourism marketing, 2024-03, Vol.41 (3), p.307-321

2024

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Need for distinction moderates customer responses to preferential treatment

The Journal of services marketing, 2023-03, Vol.37 (4), p.409-419

2023

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Thank you but no thank you: the impact of negative moral emotions on customer responses to preferential treatment

European journal of marketing, 2021-11, Vol.55 (12), p.3033-3058

2021

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Morality, emotions and relationship marketing - H1

Advances in Consumer Research, 2022, Vol.50, p.784

2022

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Effects of social media brand-related content on fashion products buying behaviour – a moderated mediation model

The journal of product & brand management, 2022-08, Vol.31 (7), p.1047-1062

2022

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Brand expertise and perceived consistency reversals on vertical line extensions: The moderating role of extension direction

Journal of retailing and consumer services, 2017-01, Vol.34, p.209-218

2017

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Inteligência emocional no Turismo: um estudo sobre os trabalhadores de empresas de foodservice no Sul do Brasil

Pasos (Tenerife (Canary Islands)), 2024, Vol.22 (1), p.91-102

2024

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Inteligencia emocional en el turismo: un estudio sobre trabajadores de empresas de restauración en el sur de Brasil

Pasos (Tenerife (Canary Islands)), 2024-01, Vol.22 (1), p.91

2024

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Feeling red lucky? The interplay between color and luck in gambling settings

The effect of product line endpoint prices on vertical extensions

Framing as status or benefits?

The role of consumer restraint versus indulgence on purchase intentions of hybrid meat analogues

Spillover effects of competitive rivalry on brand extensions

‘Meat’ the influencers: Crafting authentic endorsements that drive willingness to buy cultured meat

Challenging cultured meat naturalness perceptions: The role of consumers’ mindset

What drives car buyers to accept a rejuvenated brand? the mediating effects of value and pricing in a consumer-brand relationship

The persuasiveness of metaphor in advertising

Oops, I've overshared! When social media influencers' self-disclosure damage perceptions of source credibility

The influence of health star rating labels on plant-based foods: The moderating role of consumers’ believability

Framing brand concept of vertical line extensions: The moderating role of believability

To share or not to share: When is influencer self‐disclosure perceived as appropriate?

Impact of high involvement work systems in shaping power, knowledge sharing, rewards and knowledge perception of employees

The Red-Derogation Effect: How the Color Red Affects Married Women's Ratings of Male Attractiveness

The Role of Team Identification on the Sponsorship Articulation–Fit Relationship

Stopover destination attractiveness: A quasi-experimental approach

Influencer marketing effectiveness: giving competence, receiving credibility

Need for distinction moderates customer responses to preferential treatment

Thank you but no thank you: the impact of negative moral emotions on customer responses to preferential treatment

Morality, emotions and relationship marketing - H1

Effects of social media brand-related content on fashion products buying behaviour – a moderated mediation model

Brand expertise and perceived consistency reversals on vertical line extensions: The moderating role of extension direction

Inteligência emocional no Turismo: um estudo sobre os trabalhadores de empresas de foodservice no Sul do Brasil

Inteligencia emocional en el turismo: un estudio sobre trabajadores de empresas de restauración en el sur de Brasil

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