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Influencer Engagement on Social Media: A Conceptual Model, the Development and Validation of a Measurement Scale

Journal of theoretical and applied electronic commerce research, 2023-10, Vol.18 (4), p.1741-1763

2023

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The relationship between density perceptions and satisfaction in the retail setting: Mediation and moderation effects

Journal of business research, 2016-02, Vol.69 (2), p.1000-1007

2016

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The Human Brand: A systematic literature review and research agenda

Journal of customer behaviour, 2020-08, Vol.19 (2), p.143-174

2020

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Inclusive sponsorship activation and gender equity in sports: the case of orange company

Corporate communications, 2024-03

2024

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COVID-19: Physical Activity Behavior Change among Athletes in Québec (Canada)

International journal of environmental research and public health, 2022-10, Vol.19 (21), p.13853

2022

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A Model of Advertising Standardization in Multinational Corporations

Journal of international business studies, 2001-06, Vol.32 (2), p.249-266

2001

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Consumer power and choice deferral: The role of anticipated regret

International journal of research in marketing, 2018-03, Vol.35 (1), p.81-99

2018

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Culture and personal values: How they influence perceived service quality

Journal of business research, 2011-09, Vol.64 (9), p.951-957

2011

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Regulatory fit from attribute-based versus alternative-based processing in decision making

Journal of consumer psychology, 2009-10, Vol.19 (4), p.643-651

2009

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The density–satisfaction relationship revisited: The role of scarcity and consumers affective reactions in a crowded retail situation

Journal of retailing and consumer services, 2014-01, Vol.21 (1), p.54-60

2014

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Impact of responsive and proactive market orientation on SME performance: The moderating role of economic crisis perception

Canadian journal of administrative sciences, 2019-12, Vol.36 (4), p.459-472

2019

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Acculturation and consumption: Textures of cultural adaptation

International journal of intercultural relations, 2009-05, Vol.33 (3), p.196-212

2009

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Consumer reactions to crowded retail settings: Cross-cultural differences between North America and the Middle East

Psychology & marketing, 2006-07, Vol.23 (7), p.555-572

2006

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The role of perceived brand personality in promotion effectiveness and brand equity development of professional sports teams

International journal of sports marketing & sponsorship, 2017-05, Vol.18 (2), p.180-195

2017

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The relationship between density perceptions and satisfaction in the retail setting: Mediation and moderation effects

Journal of business research, 2016-02, Vol.69 (2), p.365-365

2016

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Cross-cultural differences in crowd assessment

Journal of business research, 2007-03, Vol.60 (3), p.269-276

2007

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Consumer Orientation Toward Sporting Events: Scale Development and Validation

Journal of service research : JSR, 2006-02, Vol.8 (3), p.276-287

2006

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Individualistic orientation and consumer susceptibility to interpersonal influence

The Journal of services marketing, 2005-05, Vol.19 (3), p.164-173

2005

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The role of perceived brand personality in promotion effectiveness and brand equity development of professional sports teams

International journal of sports marketing & sponsorship, 2017-05, Vol.18 (2), p.180-195

2017

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A Cross-Cultural Analysis of Consumers' Conspicuous Consumption of Branded Fashion Accessories

Journal of international consumer marketing, 2011-10, Vol.23 (5), p.329-343

2011

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Managing E-Reputation and Key Stakeholders in the Context of Sport Expressive Organizations

International studies of management & organization, 2017-01, Vol.47 (1), p.88-105

2017

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Going global: how smaller enterprises benefit from strategic alliances

The Journal of business strategy, 2012-09, Vol.33 (5), p.22-31

2012

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Antecedents of consumer relative preference for interpersonal information sources in pre-purchase search

Journal of consumer behaviour, 2005-09, Vol.4 (5), p.307-318

2005

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Marketing high-tech products in emerging markets: the differential impacts of country image and country-of-origin's image

The journal of product & brand management, 2011-08, Vol.20 (5), p.356-367

2011

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Power and Unconventional Choice

Advances in Consumer Research, 2012, Vol.40, p.303

2012

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Influencer Engagement on Social Media: A Conceptual Model, the Development and Validation of a Measurement Scale

The relationship between density perceptions and satisfaction in the retail setting: Mediation and moderation effects

The Human Brand: A systematic literature review and research agenda

Inclusive sponsorship activation and gender equity in sports: the case of orange company

COVID-19: Physical Activity Behavior Change among Athletes in Québec (Canada)

A Model of Advertising Standardization in Multinational Corporations

Consumer power and choice deferral: The role of anticipated regret

Culture and personal values: How they influence perceived service quality

Regulatory fit from attribute-based versus alternative-based processing in decision making

The density–satisfaction relationship revisited: The role of scarcity and consumers affective reactions in a crowded retail situation

Impact of responsive and proactive market orientation on SME performance: The moderating role of economic crisis perception

Acculturation and consumption: Textures of cultural adaptation

Consumer reactions to crowded retail settings: Cross-cultural differences between North America and the Middle East

The role of perceived brand personality in promotion effectiveness and brand equity development of professional sports teams

The relationship between density perceptions and satisfaction in the retail setting: Mediation and moderation effects

Cross-cultural differences in crowd assessment

Consumer Orientation Toward Sporting Events: Scale Development and Validation

Individualistic orientation and consumer susceptibility to interpersonal influence

The role of perceived brand personality in promotion effectiveness and brand equity development of professional sports teams

A Cross-Cultural Analysis of Consumers' Conspicuous Consumption of Branded Fashion Accessories

Managing E-Reputation and Key Stakeholders in the Context of Sport Expressive Organizations

Going global: how smaller enterprises benefit from strategic alliances

Antecedents of consumer relative preference for interpersonal information sources in pre-purchase search

Marketing high-tech products in emerging markets: the differential impacts of country image and country-of-origin's image

Power and Unconventional Choice

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