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Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy

Business horizons, 2012-05, Vol.55 (3), p.261-271

2012

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Computerized content analysis of online data – opportunities for marketing scholars and practitioners

European journal of marketing, 2020-03, Vol.54 (3), p.473-477

2020

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Understanding Consumer Conversations Around Ads in a Web 2.0 World

Journal of advertising, 2011-04, Vol.40 (1), p.87-102

2011

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The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets: A text based analysis

Industrial marketing management, 2020-05, Vol.87, p.264-275

2020

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Confronting indifference toward truth: Dealing with workplace bullshit

Business horizons, 2020-05, Vol.63 (3), p.253-263

2020

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Integrating the smartphone into a sound environmental information systems strategy: Principles, practices and a research agenda

The journal of strategic information systems, 2011-03, Vol.20 (1), p.27-37

2011

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To Serve or Create? Strategic Orientations Toward Customers and Innovation

California management review, 1999-10, Vol.42 (1), p.37-58

1999

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Artificial Intelligence, Marketing, and the History of Technology: Kranzberg’s Laws as a Conceptual Lens

Australasian marketing journal, 2023-02, Vol.31 (1), p.81-89

2023

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Transcendent service management

Journal of service management, 2022-01, Vol.33 (1), p.1-8

2022

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A Bibliometric Study of Research-Technology Management, 1998-2017: An analysis of 20 years of RTM articles offers a perspective on trends and evolutions in the journal's content and in the field of innovation management

Research technology management, 2019-01, Vol.62 (1), p.34-43

2019

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Nine Prolific Years: An Analysis of Publications in Mindfulness

Mindfulness, 2020-05, Vol.11 (5), p.1077-1089

2020

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Unpacking the social media phenomenon: towards a research agenda

Journal of public affairs, 2012-05, Vol.12 (2), p.109-119

2012

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What I say about myself: Communication of brand personality by African countries

Tourism management (1982), 2007, Vol.28 (3), p.835-844

2007

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Does brand meaning exist in similarity or singularity?

Journal of business research, 2009-03, Vol.62 (3), p.356-361

2009

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When customers get clever: Managerial approaches to dealing with creative consumers

Business horizons, 2007, Vol.50 (1), p.39-47

2007

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The case for cases: writing and teaching cases for the emerging economies

Information technology for development, 2011-10, Vol.17 (4), p.319-326

2011

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The Penguin's Window: Corporate Brands From an Open-Source Perspective

Journal of the Academy of Marketing Science, 2006-04, Vol.34 (2), p.115-127

Pitt, L. F.

2006

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A Knowledge-centric Examination of Signaling and Screening Activities in the Negotiation for Information Systems Consulting Services

Journal of the Association for Information Systems, 2016-02, Vol.17 (2), p.77-106

2016

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The secrets of secret societies: The case of wine

Business horizons, 2015-11, Vol.58 (6), p.651-658

2015

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U-Commerce: Expanding the Universe of Marketing

Journal of the Academy of Marketing Science, 2002-09, Vol.30 (4), p.333-347

2002

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How readable are mission statements? An exploratory study

Corporate communications, 2011-01, Vol.16 (4), p.282-292

2011

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Web 2.0, social media and creative consumers-implications for public policy; introduction to the special edition

Journal of public affairs, 2012-05, Vol.12 (2), p.105-108

Pitt, Leyland F.

2012

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Artificial intelligence and machine learning: What managers need to know

Business horizons, 2020-03, Vol.63 (2), p.131-133

2020

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No joke: Understanding public sentiment toward selling and salespeople through cartoon analysis

Marketing theory, 2016-06, Vol.16 (2), p.171-193

2016

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Just when you thought it was safe to go back into the Web: Marketing meets Web 2.0, social media, and creative consumers

Business horizons, 2011-05, Vol.54 (3), p.181-183

2011

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Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy

Computerized content analysis of online data – opportunities for marketing scholars and practitioners

Understanding Consumer Conversations Around Ads in a Web 2.0 World

The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets: A text based analysis

Confronting indifference toward truth: Dealing with workplace bullshit

Integrating the smartphone into a sound environmental information systems strategy: Principles, practices and a research agenda

To Serve or Create? Strategic Orientations Toward Customers and Innovation

Artificial Intelligence, Marketing, and the History of Technology: Kranzberg’s Laws as a Conceptual Lens

Transcendent service management

A Bibliometric Study of Research-Technology Management, 1998-2017: An analysis of 20 years of RTM articles offers a perspective on trends and evolutions in the journal's content and in the field of innovation management

Nine Prolific Years: An Analysis of Publications in Mindfulness

Unpacking the social media phenomenon: towards a research agenda

What I say about myself: Communication of brand personality by African countries

Does brand meaning exist in similarity or singularity?

When customers get clever: Managerial approaches to dealing with creative consumers

The case for cases: writing and teaching cases for the emerging economies

The Penguin's Window: Corporate Brands From an Open-Source Perspective

A Knowledge-centric Examination of Signaling and Screening Activities in the Negotiation for Information Systems Consulting Services

The secrets of secret societies: The case of wine

U-Commerce: Expanding the Universe of Marketing

How readable are mission statements? An exploratory study

Web 2.0, social media and creative consumers-implications for public policy; introduction to the special edition

Artificial intelligence and machine learning: What managers need to know

No joke: Understanding public sentiment toward selling and salespeople through cartoon analysis

Just when you thought it was safe to go back into the Web: Marketing meets Web 2.0, social media, and creative consumers

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