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Is Retail Category Management Worth the Effort (and Does a Category Captain Help or Hinder)?

Journal of marketing, 2011-09, Vol.75 (5), p.18-33

2011

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Sales Technology Orientation, Information Effectiveness, and Sales Performance

The Journal of personal selling & sales management, 2006-03, Vol.26 (2), p.95-113

2006

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Making Sales Technology Effective

Journal of marketing, 2007-01, Vol.71 (1), p.16-34

2007

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Buyer-Seller Relationships in Business Markets

Journal of marketing research, 1999-11, Vol.36 (4), p.439

1999

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Reflections on Being Editor of Journal of Marketing Research, 1982–1985

Journal of marketing research, 2014-02, Vol.51 (1), p.107-111

PERREAULT, WILLIAM D.

2014

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Interrelationships among key aspects of the organizational procurement process

International journal of research in marketing, 2006-06, Vol.23 (2), p.155-170

2006

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Collinearity, Power, and Interpretation of Multiple Regression Analysis

Journal of marketing research, 1991-08, Vol.28 (3), p.268

1991

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Buyer-Seller Relationships in Business Markets

Journal of marketing research, 1999-11, Vol.36 (4), p.439-460

1999

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Collinearity, Power, and Interpretation of Multiple Regression Analysis

Journal of marketing research, 1991-08, Vol.28 (3), p.268-280

1991

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Measuring the performance of industrial salespersons

Journal of business research, 1982-01, Vol.10 (3), p.355-370

1982

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The shifting paradigm in marketing research

Journal of the Academy of Marketing Science, 1992-09, Vol.20 (4), p.367-375

Perreault, William D.

1992

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Sources of Job Related Ambiguity and Their Consequences Upon Salespersons' Job Satisfaction and Performance

Management science, 1981-11, Vol.27 (11), p.1246-1260

1981

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Reliability of Nominal Data Based on Qualitative Judgments

Journal of marketing research, 1989-05, Vol.26 (2), p.135-148

1989

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Making Sales Technology Effective

Journal of marketing, 2007-01, Vol.71 (1), p.16-34

2007

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Reliability of Nominal Data Based on Qualitative Judgments

Journal of marketing research, 1989-05, Vol.26 (2), p.135

1989

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CONTROLLING ORDER-EFFECT BIAS

Public opinion quarterly, 1975, Vol.39 (4), p.544-551

Perreault, William D.

1975

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Classification for Market Segmentation: An Improved Linear Model for Solving Problems of Arbitrary Origin

Management science, 1977-11, Vol.24 (3), p.259-271

1977

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Physical Distribution Service in Industrial Purchase Decisions

Journal of marketing, 1976-04, Vol.40 (2), p.3-10

1976

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Changes In Consumer Attitudes Toward Marketing, Consumerism and Government Regulation: 1971-1975

The Journal of consumer affairs, 1976, Vol.10 (2), p.117-139

1976

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A Cross-Sectional Optimal Scaling Analysis of the Index of Consumer Sentiment

The Journal of consumer research, 1983-12, Vol.10 (3), p.339-347

1983

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AN APPROACH FOR IMPROVED INTERPRETATION OF MULTIVARIATE ANALYSIS

Decision sciences, 1978-07, Vol.9 (3), p.402-413

1978

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A Multivariate Analysis of Media Exposure and Vacation Behavior with Life Style Covariates

The Journal of consumer research, 1975-09, Vol.2 (2), p.93-103

1975

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Influence Use by Industrial Salesmen: Influence-Strategy Mixes and Situational Determinants

The Journal of business (Chicago, Ill.), 1979-07, Vol.52 (3), p.435-455

1979

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QUANTIFYING MARKETING TRADE-OFFS IN PHYSICAL DISTRIBUTION POLICY DECISIONS

Decision sciences, 1976-04, Vol.7 (2), p.186-201

1976

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A Conceptual Paradigm and Approach for the Study of Innovators

Academy of Management journal, 1981-03, Vol.24 (1), p.68-82

1981

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Is Retail Category Management Worth the Effort (and Does a Category Captain Help or Hinder)?

Sales Technology Orientation, Information Effectiveness, and Sales Performance

Making Sales Technology Effective

Buyer-Seller Relationships in Business Markets

Reflections on Being Editor of Journal of Marketing Research, 1982–1985

Interrelationships among key aspects of the organizational procurement process

Collinearity, Power, and Interpretation of Multiple Regression Analysis

Buyer-Seller Relationships in Business Markets

Collinearity, Power, and Interpretation of Multiple Regression Analysis

Measuring the performance of industrial salespersons

The shifting paradigm in marketing research

Sources of Job Related Ambiguity and Their Consequences Upon Salespersons' Job Satisfaction and Performance

Reliability of Nominal Data Based on Qualitative Judgments

Making Sales Technology Effective

Reliability of Nominal Data Based on Qualitative Judgments

CONTROLLING ORDER-EFFECT BIAS

Classification for Market Segmentation: An Improved Linear Model for Solving Problems of Arbitrary Origin

Physical Distribution Service in Industrial Purchase Decisions

Changes In Consumer Attitudes Toward Marketing, Consumerism and Government Regulation: 1971-1975

A Cross-Sectional Optimal Scaling Analysis of the Index of Consumer Sentiment

AN APPROACH FOR IMPROVED INTERPRETATION OF MULTIVARIATE ANALYSIS

A Multivariate Analysis of Media Exposure and Vacation Behavior with Life Style Covariates

Influence Use by Industrial Salesmen: Influence-Strategy Mixes and Situational Determinants

QUANTIFYING MARKETING TRADE-OFFS IN PHYSICAL DISTRIBUTION POLICY DECISIONS

A Conceptual Paradigm and Approach for the Study of Innovators

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